Last year, Putin came to Hangzhou to attend the G20 Summit and did not forget to bring a box of Russian ice cream as a gift. "Ice cream diplomacy" not only became a much-told story, but also promoted this "national gift" to become a "network celebrity" in China.
Subsequently, a large number of orders from China flew to Russia, and Russian ice cream manufacturers also turned their attention to the China market with huge consumer demand. Now Russian ice cream has appeared in imported direct stores and supermarket freezers in China Dodi Free Trade Zone. In addition, the Gustorff brand has also settled in Beijing Qingfeng Baozi Store.
Cold Berry is a famous old brand ice cream manufacturer in Russia, which directly produces all kinds of ice cream for the Kremlin and Gum shopping malls. CEO Roman Lola showed the reporter a Chinese atlas of ice cream introduction and told the reporter that the company plans to export 500 tons of ice cream to China this year. ?
The factory of Cold Berry Company is located in Penza, a small town 700 kilometers away from Moscow. In the workshop, ice milk, a light green herb, was pressed into an egg cone, and then packed into a bag with the head of the Russian ice and snow man. The workers packed the packaged products neatly into cartons and then transported them to the cold storage at MINUS 25 degrees. ?
On another production line, milky snow cakes pass through the chocolate syrup pool in turn and are evenly covered with a thick chocolate crust. ?
Stepanova, the production manager, said that the ice cream cones were specially designed for the China market. "We buy fresh milk from local dairy farmers and use high-quality cream. The spices are all natural. The formula of ice cream is exactly the same as that supplied to the Kremlin, and we want to satisfy every customer. " ?
Pavel, the sales manager, said that the first batch of ice cream sold to China adopted the brand of "Snowman". "The snowman is a Russian Santa Claus, which can reflect Russian characteristics." ?
Pavel revealed that at the St. Petersburg International Economic Forum held in June this year, many China companies came to ask about cooperation. "We airlifted some ice cream samples to our partners in China. They were very satisfied and signed an agreement with us after visiting the factory. The first batch of 7 tons of ice cream has set off from st.petersburg and arrived in Shanghai after a month of sea transportation. " ?
"In the past year, Russian ice cream flooded into China, which coincided with a new round of consumption upgrading in China, and the market response was very good." Ding Ke, manager of an import and export company in Zibo, said. This company won the general agent of a Russian ice cream brand in Shandong in June 5438+1October last year, and imported 7 cars of ice cream this year1-July, with a total value of 265,438+10,000 yuan. ?
Located at the junction of China, Russia and Mongolia, Manzhouli Ange Import and Export Company has been engaged in Russian food import business for many years. Wang Xianzhe, the manager of the company, said, "Compared with some high-end ice creams in Europe and America, the price advantage of Russian ice cream is very obvious. Excellent quality, mid-range price, and the advertising effect of President Putin, Russian ice cream quickly sucks powder in China. " ?