Nowadays, children's business by more and more people's attention, so there are a lot of people open children's theme restaurant, open children's theme restaurant idea is a lot of entrepreneurs are easy to think of, but the specific implementation of the time or need to understand the various aspects of the knowledge of the children's business is the stabilizer of the mall traffic, so how to open a good children's theme restaurant? The first thing you need to do is to get a good deal on the first day of the month. What are the brands of children's theme restaurants?

One, how to open a good children's theme restaurant

1, the object of service

First of all, we need to know that the children's theme restaurant service is the first object of the children, the age of positioning is in the age of 3-12 years old, the second object of service is the children behind the family. Children's restaurants are different from other restaurant models, his direct service object because they do not have the ability to consume, consumption decisions to rely on the second service object is the family consumer (children's relevant guardians) to complete, in the children's restaurant operation process, both to consider meeting the direct needs of the first service object, but also to meet the indirect needs of the second service object.

2, the mode of operation

Then you need to understand the children's theme restaurant operation mode can be divided into two modes of regular and fast food, and according to the local consumption level, the determination of the meal standard. Regular and fast food, to determine the children's restaurant staffing, service forms, back kitchen operation process. Due to the scalability of the children's restaurant and the specificity of the service object, the children's restaurant can be mixed with a number of industries to operate, the reasonable integration of resources and customers.

3, dish design

Important is the need to understand the children's theme restaurant dishes are broadly divided into two categories, large human and children's categories. Meals can include Chinese food, Western fast food, Western-style meals in three forms. The dishes need to be reasonably divided according to the positioning of the operator. While focusing on children's nutrition, take into account the sense of satiety and value of adults when dining, to avoid the positioning of the dishes, affecting the positioning of the entire children's restaurant. Children's restaurants are often for children to provide relevant children's menus and children's set menu services, highlighting the restaurant's children's colors.

4, market activities

Lastly, is the need to know the children's theme restaurant market activities are divided into two kinds, one is for the restaurant dishes for the regular marketing activities, there is also a children's theme for the characteristics of the marketing activities. And with the relevant coupons, membership cards, etc., to cultivate customer loyalty. Children's restaurant marketing activities can be divided into seasons, the age of customers for the design and implementation of the relevant, in the planning of market activities in the early stages, to take into account the scope of the activities, the object, the effect of whether the persistence of the target, the rate of achievement, and many other factors, in the market activities, but also to take into account the cooperation between the various departments, so that the market activities can be fast and effective. Children's restaurant for the catering industry into the new force, children's restaurant is the main object of service is children, from the restaurant decoration, operation, and then to the design of the dishes should not be detached from the children's elements.

Two, children's theme restaurant brand which

1. Buddy Bear theme restaurant

"Buddy Bear" (BuddyBear) brand was created in January 2005, is China's first "interactive experience" based on retail brands. "In December 2005, the first Buddy Bear themed restaurant was opened in Pudong China Resources Times Square (Shanghai China Resources Times Store). At present, there is also a store in Beijing located in the new Lufthansa MALLB1.

2. Little Mal's Parent-Child Theme Restaurant

Small Mal's will be the children's food and beverage, education and entertainment of the three major boards as a whole, "eat, drink, play and learn," a one-stop experience. Focusing on children's healthy growth and overall development, Xiaomol Jia has six major programs including parent-child dining, diy baking, story painting, functional experience, theme parties, and children's amusement parks, creating a joyful fairy tale world for children.

3. Myoyo children's theme restaurant

Myoyo (Myoyo) was founded in 2006, headquartered in Beijing Chaoyang District, Sanyuanqiao commercial circle, is a chain of brand management organizations focusing on investment in the children's industry. The first multi-format business combination model - YOYO composite model: amusement park toy store, simulation toy store, playground simulation store, children's theme park (including restaurants), children's restaurants (including play), children's clubs (all included). Myoyo (Myoyo) theme restaurant, is committed to creating a unique space for families to enjoy, a different environment, excellent dishes, to the family to shape the unprecedented joy of experience.

Children's theme restaurant is mainly for children, is to children as the main object of service, no matter from all aspects, is to children as the main market theme of the special theme restaurant. The above is how to open a good children's theme restaurant and children's theme restaurant brands have.