Haidilao, as a popular hot pot brand, has recently been frequently exposed to news of price increases, which has caused widespread concern. For a well-known restaurant brand, should pay more attention to consumer demand and experience, rather than the pursuit of profit growth. Although price increases can bring short-term economic benefits, but if the loss of consumer trust and support, will have a negative impact on the brand image and long-term development.

Established in 1994, Haidilao is a directly-operated restaurant brand hot pot restaurant that mainly operates Sichuan-style hot pot, originating in Jianyang City, Sichuan Province, with Zhang Yong as its founder. As of June 30, 2022, there were 1,435 directly-managed Haidilao restaurants in the world a***