1, for the WeChat certification is very important to enhance the trust of the enterprise, so think of all the ways to pass the WeChat certification as early as possible, the later the more difficult to deal with, the first big mess after the big rule. \x0d\\\\\x0d\2, never sit alone at home to learn WeChat marketing, to often go to some WeChat marketing QQ group, to see what everyone is chatting about, in these groups you can learn a lot of things. \x0d\\\x0d\3, push, not necessarily every time to push the article, to promote some small knowledge and skills, as well as jokes. Travel, driving, is also a good way, as long as it can help potential customers and readers can, each time to push a microblogging with the same content, because the amount of information is small, will not affect the subscription customer's life, and you can learn new knowledge, such public accounts are very popular. \x0d\\\x0d\4, see a lot of people, often use WeChat to sell products to their friends, this is the wrong approach. Doing so may make you lose the friend, if you want to use WeChat to do business, please re-apply for an account, used to sell products \x0d\ products, never to sell products to their friends, this will make friends feel that you are too inhumane, too utilitarian what all follow the interests of the run, a lot of friends will leave you and go. \x0d\\\x0d\5, the content of the micro-letter, choose the right picture is very important, often go and related microblogging and website to get some pictures in the industry, do micro-letter marketing to pay attention to the details. And graphic to match can not text is not the right picture. Subdivision of the section, because the section is for different levels of customers to choose to share, but also to allow readers to have a choice of space. \x0d\\\\\x0d\6, push content, evening or afternoon push content is best, because we have to consider these time periods readers have enough time to read, push content during the day, suitable for doing product promotions, when customers can order products, to bring the real sales of products. \x0d\\\\x0d\7, the enterprise first learn to serve 500, 1000 WeChat customers, the number of users does not represent the ability to market, just a number of users of the value of interaction and attention value is the core of WeChat marketing, more to create and readers to communicate with the topic of reader care about the topic so that the entire public account active. \x0d\\\\\x0d\8, water does not flow into stagnant water, the public account is not active is a dead number, so the daily content editing is the core value of active, if three days to fish two days to sunshine on the net will not have any value. \x0d\\\\x0d\9.WeChat marketing should be combined with the local market's consumerism, geographic culture, regional culture and so on everything as a reference, otherwise all your content and hard work is in vain, operating WeChat marketing business should be for the industry to bring independent insights to promote the development of the industry as the leading, customer service oriented \x0d\. \x0d\\\x0d\10, emphasize interaction. Because it is not like microblogging, can attract a large number of people to forward and comment, only through the communication with customers to obtain the trust of customers. \x0d\\\\x0d\11, before preparing to market the product, do the whole product marketing plan, push the most important content, because the content will directly affect the reader's purchase, content preheating is the best way. How long it takes to warm up is critical and then pave the way to a final deal. \x0d\\\\\x0d\12, now we have a misunderstanding, hope that everything through WeChat marketing to realize, and ultimately to customers to buy the product before, do not forget to let the customer to pull the ordering phone, people to people to communicate with the most able to solve the purchase in the question. \x0d\\\\x0d\13, do micro letter marketing, it is best to use with other products of Tencent, such as QQ and Qzone together, to achieve better marketing results, because the future of the mobile Internet marketing will be towards the relationship chain of marketing. \x0d\\\x0d\14, do micro letter marketing is the same as doing an industry magazine, the key in the quality of the content. High-quality content will be shared by many people, will form viral marketing. Small and beautiful content strategy. \x0d\\\\\x0d\15, the function of the micro letter itself has been fixed, the real micro letter marketing can make micro letter marketing play a role in the background of the editorial content of the team, their layout and design capabilities, aesthetics, the industry's independent insights directly affect the power of micro letter marketing. \x0d\\\x0d\16, someone asked: WeChat is not a marketing tool? I said, you think it is, you think it is not is not, a knife you use it to kill it is a killing tool, you abandon it is a piece of broken iron. Don't argue with people, Tencent knows it all. \x0d\\\\x0d\17, a lot of grassroots want to press the microblogging big and then play WeChat, want to get a WeChat big, this practice does not work, in a very short period of time to get a large number of fans, and is a regular operation, and it is very easy to Tencent blocked, WeChat marketing is more suitable for business. \x0d\\\x0d\18, do a good job of accurate keyword reply function, so that you can guide the reader, through what kind of way to understand more about you personally and your business, to get the reader's trust \x0d\\x0d\19, carefully analyze their own industry, whether you need to use the public platform of WeChat, in fact, many small and medium-sized enterprises and individual owners think that as long as the use of the circle of friends of the micro-credit can be done business, in fact, it is I don't understand the significance of the WeChat public platform. The actual fact is that the actual branding of the branding is not as well as the branding of the branding of the branding of the branding of the branding. \x0d\\\\\x0d\20, how to create content, content must be original, not necessarily, if you do not want to create the status of the industry's first leader, the content does not necessarily have to be original, but you must do one thing, that is, to add their own point of view! \x0d\\\\x0d\21, we respect the customer, but do not please the customer, unfollowed sooner or later will be unfollowed, as long as you have been to provide value, stay always stay. \x0d\\\\x0d\22, micro-channel marketing to rely on the channel, the benefit of having a channel is that every day you can get a stable fan, rather than a day into the hundreds of fans, and then after 3 days there is no fan attention. \x0d\\\x0d\23, to do micro letter marketing is to do personal weibo or weibo public account, I think these two are not contradictory. You can take into account the operation, if you personally operate 1 to 2 people store, it is recommended that the public WeChat operation, if it is a large store, it must be more to use the public account. \x0d\\\x0d\24, don't be WeChat marketing cases go to your head, those 1 million fans case is not real, those very real cases, you need to analyze, they invested in how much manpower and material resources, how many background personnel. How many are potential customers? \x0d\\\\\x0d\25, do micro letter marketing effect is very slow, fans precipitation to spend a lot of time, usually need a few months or even half a year precipitation of time, in order to receive some results and profits, the most important thing is to have been insisted on. \x0d\\\x0d\26, to get a large number of fans in a very short time, you must rely on the media. Remember: success depends on the media. Of course, you have to choose the right media, whether it is paper media, online media or radio and television media, in accordance with your actual situation. \x0d\\\x0d\27, persistence is important. You write an article, readers may not necessarily recognize you, but when you write to 50 to 100 articles when the readers will recognize you, so it is most important to insist. \x0d\\\\\x0d\28, clear every communication, interaction, push the object is who, the more readers know about this person, the higher the degree of trust, including his company position, name, contact information. \x0d\\\\x0d\29, simplicity is power, don't turn their WeChat public account into a universal function application, you can listen to music for free, robots chat, these features will only dilute the core value of the enterprise, please delete these features, simplicity is power. \x0d\\\x0d\30, the purpose of micro-letter operation is to maintain customer relations, with 99% of the time to cultivate customer trust. Don't always think of promotion, take out 29 days in January to cultivate customers, 1 day of time promotion may be more effective. Forget about sales for a while. Please forget about the sale for a while, and warm up for the sale. \x0d\\\x0d\31, micro letter marketing without any marketing secrets, the fight is the input and execution, do not want to invest to get a lot of fans is impossible, do not just focus on 3 months to get 900,000 fans of the case, think about how much people invested in the \x0d\\ gold, invested in how much manpower, if you do not want to invest too much money, you can choose to invest in the time, coupled with the implementation of the power to place Content attraction, your goals can be realized. \x0d\\\\\x0d\32, do not be busy every day to push a lot of content to potential customers, to create can communicate with readers on the topic, you have to know that all the value comes from the communication, push again good content, rather than with the readers to communicate seriously and carefully once. \x0d\\\x0d\33, want to create more communication opportunities with readers, to ask readers more questions. Ask readers what time they like to receive content, and hope that readers will give more advice. That's why the back office team is what you rely on. \x0d\\\x0d\34, don't be those 3 months 1 million fans of the case washed out, fans and then more, if you can not be converted into value, still useless. The fans we need are the target fans, the quality of fans is more important than the number of fans.