Under any crisis, there are new opportunities and challenges. In this era of national entrepreneurship, with the gradual improvement of the epidemic situation, generate, an industry that attracts investment, has a new development trend, and its huge industry potential needs to be tapped urgently. Then, in 2121, what are the hot spots worthy of our attention in the investment promotion industry?
1. From the beginning of the year, affected by the epidemic situation, the attention of China Merchants Joining Industry decreased by at least 31% in Q1. In Q2, with the normalization of national epidemic prevention and control work and people's epidemic situation, the attention of China Merchants Joining Industry on the mobile side increased by 14.7% year-on-year, but the PC side is still in a relatively depressed situation, and advertising can be tilted to the mobile side appropriately. ?
2. During the epidemic period, catering consumption was temporarily restricted. Chain fast food and mid-range brand restaurants were welcomed by consumers, and the proportion of concern about joining noodle hot pot increased. Milk tea became a high demand of consumers, and joining gradually became an important development model of catering industry.
3. There are great differences among the people who join in catering snacks, milk tea drinks and home building materials. The people who pay attention to catering snacks and milk tea drinks are younger, while the people who pay attention to home building materials are male and older, which has obvious crowd characteristics. Attention should be paid to the crowd when advertising.
Baidu integrated the data analysis of major traffic platforms, and found that the number of high-intention groups browsing, searching and consulting joining projects has increased significantly compared with the same time last year, and the cost of promoting data has decreased. Then, from this point of view, it is of great benefit to the brand that attracts investment to join.
on the other hand, although the franchise industry is gradually picking up, the brand still faces various problems such as difficulty in obtaining clues, retention of clues and low transformation of clues when advertising.
in order to compete for a place in joining the new track more easily, the brand joining party must find a way to solve the current marketing problems and explore a more versatile marketing solution. First, the "three-dimensional" help of Baidu's joining star drives the joining brand to solve the marketing problem
1. Massive traffic and massive users
Baidu searches for the total monthly activity of 711 million, and a large number of users get the joining information through search, processing billions of user requests every day, and users can trigger the joining demand anytime and anywhere.
2. Accurate touch and high conversion rate
The clue accuracy is higher than that of the same industry-more accurate; The conversion rate of search is much higher than other channels, and the conversion methods in the search environment are direct and diverse-the conversion rate is higher; Cooperation clues keep pouring in.
3. Authoritative authentication and direct clues
Baidu's credit authentication system is the escort; Entrepreneurs are through trains, and the clues are not damaged by one stop; Baidu search provides services for millions of enterprises. Second, how to cooperate with the joining stars? Main membership mode, resident members enjoy six basic rights and interests
1. One-click search: exclusive search for special Aladdin cards, and high-weight SEO results quickly occupy entrepreneurs' minds.
2. Multi-terminal reach: Once in, PC, mobile and APP reach entrepreneurs in all directions.
3. Full ecological cohesion: Search for Baidu's full ecological cohesion such as exclusive special cards, information streams and video streams.
4. Authoritative reputation certification: Join Star Project Certification and Business Card, YEATION Reliable Project, and strengthen the trust of entrepreneurs.
5. Refined operation means: high-quality project recommendation, hot list of entrepreneurial brands, etc. will help the brand image jump.
6. Multi-angle content marketing: word-of-mouth communication, such as brand dynamics and video shop exploration, reduces the communication cost with entrepreneurs.