Let's talk about the recommendation mechanism in Tik Tok.

When a video is released, Tik Tok will give a new video about 311-511 recommendations in the early stage, and then judge the quality of this video according to the activity of these recommended users, and then make a second wave of recommendations, and so on. The magnitude of each recommendation is exponentially increasing.

Therefore, as long as the video quality is good, the platform will automatically give a traffic pool with a scale of 1,111,111,111 and a scale of 1,111,111, and each level will be determined according to the performance of the video in the original traffic pool.

What should Tik Tok do

For Tik Tok's ecological content, it is a good way to create personal IP for vertical original video at present, and there is also great room for realizing it later.

after a period of time, you can start to build a personal IP. First, enrich the information, in which nicknames and signatures are the key. Nicknames can be named according to your own products.

For example, if you sell weight-loss products, you can write "Chinese medicine can regulate obesity healthily" or "I am good at slimming".

making original videos with 1 difficulty and 1 cost

after creating personal IP, what works should Tik Tok send to attract accurate traffic?

actually, it's very simple. Let's teach you a trick. For example, the circle of friends with your product number is rich in material. If there are a lot of product pictures/videos, customer effect comparison charts, etc., then you can just carry all the material that your circle of friends usually sends over and tremble.

it is difficult to build a high-quality personal IP through Tik Tok. We need a professional knowledge system for account positioning, copywriting, video editing and operation process, and we can also find a professional Tik Tok agency to help us solve all the above problems.