The use of trademarks is very flexible, even if it is inconsistent with the company name. In addition, with the fierce competition between more and more enterprises and similar products, consumers are more likely to focus on the products rather than care about who the producers are. They will only remember the trademark, not the manufacturer. For example, the dining platform "Hungry", which we often order take-away, belongs to Shanghai Ladas Information Technology Co., Ltd.?

Difference:

I. Definition:

The registered name of a company is the legal title for the company to register in the industrial and commercial bureau, engage in civil activities, assume obligations and enjoy rights. Equivalent to the name of a natural person. A legal person can only have one registered name, and the change of registration must be registered.

Registered trademark: it is a distinctive sign to identify a commodity or service or a specific individual or enterprise related to it. Graphics? Often used to indicate that a trademark is registered and protected by law. Announcements that require the approval of the State Trademark Office are protected by law. Both companies and individuals can register trademarks.

Second, the corresponding relationship between the registered name of the company and the registered trademark:

A company can only have one registered name, but it can apply for multiple registered trademarks, that is, a registered name can correspond to multiple registered trademarks.

Registering a company's registered name as a trademark is conducive to publicity and use, but some company's registered names are often unable to be registered as trademarks. Because the examination of registered trademarks is much stricter than the company name.

Three. Composition of company registered name and registered trademark

The registered name of a company generally consists of four parts: administrative division+font size+industry characteristics+organizational form. Can only be Chinese characters.

A registered trademark can generally be a single Chinese character, a figure, a letter, a sound, a Chinese character, a letter, a combination of a figure and a sound, etc.