Suyi Nutritional Healthcare Health Management is a sales and service company that advocates a physically and mentally healthy lifestyle and provides comprehensive health management. With a new health management concept, qualified team of experts and sincere dedication to provide members and users with the most professional health services.

Health management to face the consumer groups: sub-healthy people and disease patients, white-collar and middle, high-grade income groups and cadres as the main groups. With "one-on-one" purely private personal establishment of health management files, standard health checkups, qualified experts consulting, qualified experts door-to-door diagnosis and treatment, the development of personalized health programs (including dietary health, exercise health, prescription health, mental health), health information, health lectures, social networking and other all-round health management services. We provide dietary analysis, nutritional evaluation, nutritional meal preparation system and dietary guidance for residents and deliver various kinds of healthy food for different needs. Dedicated to the research and development and promotion of new health testing methods, a series of natural health products and other Chinese health intervention methods, to enhance the level of health and quality of life of the people to contribute to the current investment of only 200,000 yuan, the profit margin of 40% -70% fluctuations between.

Second, the project

Business and project location: the city and the surrounding area

Products and services: the management of the city surface of the health food series, mainly in nutritional health care and Chinese medicine health care. To advocate a healthy lifestyle, provide comprehensive health management, GB5310 seamless steel pipe for high pressure boilers. With the new health management concept, qualified expert team and sincere dedication, we provide the most professional health services for members and users. For sub-healthy and chronically ill people, with "medicine and food, systematic health" theory as a guide, is committed to researching and promoting new health testing methods, a series of natural health products and other Chinese health intervention methods, in order to enhance the health of all people and contribute to the quality of life.

Entrepreneurial enterprise purpose: revitalization of traditional Chinese medicine, promote traditional Chinese culture.

Market Advantage: Our company maintains the human body in an optimal psychological and physiological state through systematic and comprehensive management, including health testing and health intervention, so as to truly meet the World Health Organization's standards of health. In terms of health intervention, the company collects La "nutritional food and traditional Chinese medicine health food, modern nutrition, diet, psychology, exercise, art, environment, seasons" and other means, organic integration of La now nutritional health guidance theory, through the two systems complement each other and the perfect combination of the advantages of the two systems, to promote the enhancement of human physical and mental health of the year, a new leap forward.

Development plan:

1, the establishment of health clubs: for VIPs, business elites to provide "one-on-one" purely private personal establishment of health management files, standard health checkups, qualified experts consulting, qualified experts door-to-door diagnosis and treatment, the development of personalized health programs (including diet, exercise, medicine, mental health). We provide a full range of health management services, including diet, exercise, prescription medicine and mental health care, health information, health lectures and social networking. Provide dietary analysis, nutritional evaluation, nutritional meal preparation system and resident dietary guidance and distribution of various types of healthy food for different needs.

2, the establishment of the Chinese health club: composed of posture experts, in the form of a membership system, including the establishment of personal health records, expert health advice, the development of personalized comprehensive health improvement programs, health lectures, product specials, health information and social services, such as diversified high-quality health management services.

3, the establishment of the Chinese health workshop: to create a national chain of recruitment, popularize scientific health methods, promote health management mode, casting community service brand, for more social families to provide quality health management services.

Third, market analysis:

1, market positioning and market size: the company is mainly sub-health and chronic patients. Provide standard health checkups, consultation with qualified experts, home diagnosis and treatment by qualified experts, development of personalized health programs (including diet, exercise, prescription drugs, mental health), health information, health lectures, social networking and other all-round health management services. We provide dietary analysis, nutritional evaluation, nutritional meal preparation system and dietary guidance for residents, and deliver various kinds of healthy food for different needs. Membership fees in (600-10800 yuan ranging), enjoy the different treatment.

2, the target market: we are mainly for sub-healthy people and chronic disease population, China's sub-healthy people accounted for more than 95% of the population; followed by key personnel, the old cadres and retired groups, high economic income, health care and health awareness; and once again for the students (high school students) and pregnant women for therapeutic dietary enhancement.

3, product consumer groups, consumer market, consumer habits, the main factors analyzed.

Product consumer groups are mainly chronic disease groups, mainly distributed in the middle-aged and elderly groups, the average annual market consumption between 4000-10000 yuan. Generally has been health food-based, mainly a part of the body infection, or injury, want to treat or strengthen the resistance, so as to achieve the purpose of health.

4, the current market situation of the company's products, products in the market development stage.

The market is mature and deep in people's hearts. Product ranking: the top three in the Dalian market. This product is operating very well in the Dalian market, the purchase volume from the beginning of 06 monthly sales of up to 3 million yuan. The bottom 800 thousand. The market is widely operated, good reputation, and exported to many countries.

5, market trend forecast and market opportunities.

Inputs change with the market, now mainly to sea cucumbers and Chinese medicine as the main focus, these two products in the market outlook is wide, large sales volume. If you put in a lot of profit margins, a minimum of 30% -50% small into hand sales. If you join in the name of the company, the profit point will be even greater. The entire market operation of the leadership relationship is very cordial. The channel can be assured.

5, competitor analysis:

Generally opponents are monolithic model, are only one to three products, sales in the wide also subject to limitations.

Purchase rate is not particularly high, the trend is to go to the supermarket to win. The above enterprises as far as management is not in place, into the downhill, more scattered, staff turnover is relatively large. And Chinese medicine products in even few, management mode is groping, not yet on track, I join this company, the product is better, to be developed. (The above companies have no dietary regimen)

Fourth, marketing strategy:

1, outlining the marketing plan (area, mode, channel, estimated target, share)

Preparation for health care in the gathering of the preliminary work, which is a collection of all the health care seventy percent of the Dalian point of operation. The first phase of the test and health lectures, members of the customer tracking the establishment of health records (four seasons of health). To community spotting, testing, publicity, expert consultation. Expected product sales should be in (off-season monthly 60,000 = net 20,000, peak season monthly 100,000 = net 30,000).

2, the designation of sales policy (past / present / plan)

In the past, the collection of customer resources, strangers or sweeping the floor in two ways; now to the group testing, intervention, a series of health services for the mainstream line of health; plan: monthly fixed-point contact with the Bureau of the Old Cadres and the high-end community of two to three physical examination, ceramic ball valves, interventions, assessment. And for sub-healthy people to implement member tracking system (including diet, exercise, prescription drugs, mental health, etc.).

3, sales channels, methods, marketing links and after-sales service

The products are provided by a number of health food companies from the market, in the form of district agents into the account, diversified sales channels: health lectures, tea party, health testing, catering, tourism and other modes. After-sales by the medical Chinese medicine and internal medicine experts, nutrition experts, psychologists, to provide body and soul of the health service concept; members of the proportion of tracking "one-to-one" concept of the establishment of a complete health file, each customer 15 days of a telephone tracking, plastic seals, three-month health checkups, while taking the products and services and according to the individual dietary The company's products and services are also based on individual dietary preferences and physical condition of the nutritional dietary set of ratios. The company's products are available in a wide range of colors and sizes, including: black, red, blue, yellow, and blue.

10 with the goods out of the store: employees in and out of the store, in addition to the relevant departments in charge of the prior approval of the documents issued by the store, may not carry any store property out of the store, if there is a crime as a theft behavior processing.

11 fire prevention and fire alarm: employees must strictly abide by the fire prevention notices issued by the company, pay attention to fire safety. If you meet the fire, you should remain calm, paging colleagues to assist and notify the superior alarm, close the site power and gas valves, and quickly assist guests to evacuate the fire scene.

5, risk analysis and response method

If there is a shortage of funds, will be like a friend for help or find like-minded people into the shares. (There are a few open company friends),; if found product quality problems, immediately stop selling, return to the product company to correct the quality control, or re-select a new project.

Part VI: Growth and Development.

Growth and development: what to do next, how three years later, etc..

Vegetarian nutrition and health care health management, is a set of products and health care for the integration of enterprises, will have a wide range of prospects, the improvement of the standard of living of people are now very much focused on personal physical and mental health and dietary health, we have just started for the advantages of nutrition, and vigorously advocate dietary supplementation project. Especially launched before the college entrance examination dietary conditioning and door-to-door service. This fast will create the first all-round integrated management service enterprise with make a come.

With six advantages:

1, super strong all-round health food agent

2, based on the development of enterprises, cultivation, humanized management mode

3, "medicine and food" theory of health

4, selected high-quality products, services for ten thousand

5, GMP pharmaceutical process manufacturing

5, the first comprehensive management service enterprise.

5, GMP pharmaceutical process manufacturing

6, comprehensive health management,

To establish a large group of experts, and strive to break through 300 of our high-quality products, to provide a more diversified and comprehensive choice; in the next three years, we want to establish and, the cooperation of social groups, and our corporate branches and services to expand more than two cities; in the next three years, in the In the next three years, in the strong market enterprise and education and training support, we will have a cohesive large and efficient marketing team, and professional and perfect "one to one" customer service system, our quality products for tens of thousands of families to bring health and happiness, and create a new marketing era.

In the continuous innovation and efforts, we are also spreading our ideals and spiritual beliefs.

Expansion

I. Problems in entrepreneurship education in independent colleges of medicine

(a) The management of independent colleges does not have a strong sense of entrepreneurship education

Although the Ministry of Education has explicitly requested that all colleges and universities across the country vigorously carry out innovation and entrepreneurship education. Most of the management of independent colleges think that "entrepreneurship education is only a content of employment guidance for university graduates", and this backward thinking leads to the entrepreneurship education of independent medical colleges only stays in the necessity and situation analysis, the content is too narrow, and it can't play a due role. In addition, many independent college administrators only care about the immediate interests, that entrepreneurship education time, energy, financial investment, short-term results are not obvious, not willing to incorporate it into the normal teaching program, the results of the neglect of the development of students' personalities and creativity, affecting the students' innovation and entrepreneurial qualities of the overall development.

(B) Medical students' own entrepreneurial cognitive bias

Overall, many medical independent college students have the basic qualities required for entrepreneurs. First of all, many independent college students' families have good economic conditions and good social relations, which can provide a certain degree of financial support and social capital support for their entrepreneurial endeavors; secondly, they have strong comprehensive ability. Because their families generally have a good economic foundation, many independent college students have been trained from childhood with good comprehensive ability, more flamboyant personality, broader hobbies, more active thinking, curiosity about new things is also stronger, but also dare to take responsibility, their interpersonal communication skills, organizational and management skills shown during the study period are even higher than those of the average students. However, due to the backwardness of entrepreneurship education in independent colleges, most of the current medical students lack correct knowledge about entrepreneurship. On the one hand, they don't recognize the importance of innovation and entrepreneurship for their future career development, and they always think that entrepreneurship is only a helpless move or something to be considered after graduation in their former concepts, while seizing the opportunity to study hard, obtaining graduation certificates and degrees, and becoming a doctor with good benefits and treatment in the future is their ultimate goal. On the other hand, many medical students believe that entrepreneurship is only for students with excellent academic performance in prestigious colleges and universities, while they, as medical students in independent colleges, have poorer performance than others, and in the current reality of the very low success rate of entrepreneurship among college students, it is more difficult than ever to start a business in the future.

(C) Entrepreneurship education is disconnected from professional education

Because the independent colleges have not been established for a long time, the strength is still not strong, the depth is still not deep, the talent cultivation mode is still in the continuous exploration, resulting in entrepreneurship education can not be well integrated into their own talent cultivation system, and the disciplines are seriously disconnected from the professional education. Facts show that the main way to carry out entrepreneurship education in independent colleges is the classroom teaching of the course "Employment and Entrepreneurship Guidance for College Students", and in the teaching of this course, the teachers tend to pay attention to employment guidance only, basically ignoring the content of entrepreneurship guidance, and at the same time, basically do not cultivate the innovation and entrepreneurship ability of the students through the opening of the relevant quality courses and organizing the corresponding lectures of entrepreneurship experts and other ways. Generally speaking, students' creativity, innovation and entrepreneurship is difficult to improve through the basic knowledge of the lecture, it must be generated through the cultivation of the spirit of modern entrepreneurial culture and the indoctrination of professional knowledge. Therefore, the current practice of independent medical colleges and professional education disconnect undoubtedly leads to its entrepreneurial education can only be carried out in isolation, so that students lose their own professional strengths of the favorable reliance.

(D) lack of faculty

Faculty is the key to determine the success or failure of entrepreneurship education, they not only teach students the necessary knowledge of entrepreneurship, but also more importantly, through experiential, inquiry-based teaching, and to carry out a wide range of practical educational activities to stimulate students' entrepreneurial passion, mobilize students' entrepreneurial potential, cultivate the entrepreneurial spirit of the students to improve the entrepreneurial capacity of the students. The entrepreneurial ability of students can be improved. But in fact, at present, the teachers of entrepreneurship education in colleges and universities are basically generated from the teachers of college students' employment guidance courses, and most of them are teachers or deputy secretaries of college counselors, most of them lack of entrepreneurial experience, and it is difficult for them to get the relevant training, which leads to their theoretical level of entrepreneurship education is not high, and the practical experience is quite lacking, so it is difficult for them to take up the important task.

The analysis of countermeasures for entrepreneurship education in independent medical colleges

(a) Enhance the awareness of entrepreneurship education

According to the psychology, consciousness has a dynamic and regulating effect, which can be seen that the enhancement of entrepreneurship education has an important role in the smooth implementation of entrepreneurship education in colleges and universities. Therefore, in order to cultivate more high-quality innovative and entrepreneurial medical talents for the society, and to better serve the national healthcare industry, independent medical colleges should follow the historical trend, respond to the national call, and vigorously enhance the awareness of entrepreneurship education. First of all, we should break the stereotype that independent medical colleges don't need entrepreneurship education, and consciously enhance the awareness of innovation and entrepreneurship education; secondly, we should realize that independent medical colleges are no longer just a place for training future professional doctors, but a powerful "booster" for actively cultivating innovative and entrepreneurial talents; thirdly, we should study and implement the 18th National Congress and the 4th Plenary Session of the 18th Central Committee of the National Congress of the People's Republic of China. Thirdly, we should study and implement the spirit of the 18th National Congress and the Fourth Plenary Session of the 18th Central Committee, and further enhance the awareness of entrepreneurship education under its leadership.

(B) Define the positioning of entrepreneurship education

Cultivating a group of high-quality talents with innovation and entrepreneurship is the basic positioning of entrepreneurship education in independent medical colleges. For this reason, independent colleges of medicine must attach great importance to and actively carry out entrepreneurship education based on their own existing conditions and from a practical point of view, so as to meet the needs of the state and socio-economic development of medical innovation and entrepreneurial talent training as far as possible. However, due to the limited resources of manpower, material resources, financial resources and information, it is very difficult for independent medical colleges to "strike across the board" and "blossom all over the world" in entrepreneurship education, and it is also very difficult to find the right entry point, highlight the key points, break through the difficulties, create entrepreneurship education characteristics, and form the advantages of entrepreneurship education for independent medical colleges. Educational advantages for independent medical colleges to carry out entrepreneurship education work in a practical manner has an important theoretical value and practical significance. Specifically, like other colleges and universities, the scientific positioning of entrepreneurship education in independent colleges of medicine also needs to consider the following three elements: its own comprehensive conditions to carry out entrepreneurship education; the development of medical and health care on the reality of the demand for innovative and entrepreneurial talents in medicine; and the direction and trend of the future development of medical and health care.

(C) Strengthen the construction of entrepreneurship education teachers

The construction of entrepreneurship education teachers in colleges and universities is currently facing at least four major problems: Firstly, the vast majority of teachers lack relevant entrepreneurial theoretical foundations and practical experience, and they do not dare to try to teach entrepreneurship courses for fear of not being able to teach well; secondly, entrepreneurship education is a brand-new course, and the vast majority of teachers are afraid to try to teach entrepreneurship courses; secondly, entrepreneurship education is a brand-new course. Secondly, entrepreneurship education is a brand new course, and most of the teachers are reluctant to take this course because they find it difficult to prepare for it; thirdly, there are too few training opportunities for entrepreneurship instructors, and there are only a few national training courses every year, but the tuition fee of more than 4,000 to 5,000 dollars fades away the enthusiasm of the colleges and universities to send their teachers to participate in the training; fourthly, the colleges and universities are seriously lack of entrepreneurship education and practice platforms, and it is difficult for the students to get the practical practice of entrepreneurship. Therefore, independent medical colleges should adopt the following strategies to strengthen the construction of entrepreneurship teachers: firstly, we should formulate the "encouragement" policy to improve the enthusiasm of teachers, so that more teachers will consciously join the team of entrepreneurship education; secondly, we should increase the investment, send a group of excellent teachers to participate in various entrepreneurship education training, and improve the teaching ability of teachers in entrepreneurship education; thirdly, we should increase the investment, send a group of excellent teachers to participate in various entrepreneurship education training, and improve the teaching ability of teachers in entrepreneurship education. Secondly, we should increase investment, send a group of excellent teachers to participate in various entrepreneurship education trainings to improve the teaching ability of teachers in entrepreneurship education; again, we should vigorously build an entrepreneurship practice education platform so that students can have more practice opportunities and put forward their entrepreneurship practice ability.

(D) Constructing a scientific entrepreneurship education curriculum system

As a new mode of school running, the research on the entrepreneurship education curriculum system of the special group of college students in independent medical colleges is still in the initial groping stage, and the principles, concepts, objectives, contents, system and operation mechanism of entrepreneurship curriculum have not been thoroughly explored, which makes it difficult to meet the current urgent and realistic needs. It is difficult to meet the current urgent needs of reality. At present, independent colleges in China basically do not have or seldom offer basic entrepreneurship courses, not to mention the establishment of entrepreneurship education course system, which obviously can not meet the basic requirements of the Ministry of Education of the country to carry out entrepreneurship education in colleges and universities. To change this lagging phenomenon, first of all, it is necessary to further strengthen the organic integration and overall optimization of the relevant courses, and to carry out innovation, creativity and entrepreneurship education throughout the teaching of professional courses at the university level. Secondly, it is also necessary to gradually get rid of the past ideological concept of only focusing on the teaching of employment guidance courses. A separate entrepreneurship foundation course should be opened, through which the basic theory, knowledge and skills of entrepreneurship are systematically introduced, and the teaching of successful or failed cases of entrepreneurship is strengthened, so as to lay a solid theoretical and practical foundation for the cultivation of innovation and entrepreneurship ability of college students. Thirdly, it is also necessary to appropriately strengthen the construction of entrepreneurship-related humanistic quality courses to enhance the entrepreneurial literacy of college students, so that college students can correctly clarify the general direction of their own entrepreneurship from the perspective of their majors, reduce their entrepreneurial blindness, and enhance their entrepreneurial relevance and success rate. Fourthly, it is necessary to build a first-class entrepreneurship practice teaching platform. The construction of practical teaching platform is related to the realization of talent cultivation goals, and it is the key to improve the practical skills and technical level of college students as well as to solve practical problems. For this reason, colleges and universities should purposefully and systematically increase investment, establish and improve the cooperation between colleges and universities and the government, cooperation with industry associations, cooperation with enterprises and other entrepreneurial practice teaching platforms, organize students to participate in social practice activities, and guide students to actively participate in scientific research and innovation projects carried out by the government, colleges and universities, and enterprises and institutions, so that students not only learn from the first classroom teaching activities, but also enhance their creativity and innovation from the second classroom teaching activities. Teaching activities to enhance their own creative thinking and creativity, to maximize the enthusiasm of college students to stimulate innovation and entrepreneurship.