China It is the super brand of Alibaba's new retail. It is regarded as a sample of Alibaba's new retail and has been selected as the most innovative enterprise in Forbes China. It broke the traditional retail format mode and realized the smooth connection between online and offline retail. Boxma Xiansheng can be understood as a department store, a restaurant or even a fresh vegetable market. This new format is very suitable for the fast pace and convenience of modern life, so it is very popular with consumers.