Part I

First, make a monthly and quarterly work plan.

make full use of existing resources and try our best to explore the advertising market to the limit. In view of the limited number of our terminals at present, while striving for launching, we will also do more paving work for the future market and strive for more customers with large volume and long-term launch to participate. According to the growth of the number of terminals, the work strategy is adjusted and new fields are developed.

1. In the first quarter, we will focus on paving the way for the market and promoting the market, so as to expand the popularity and speed of the company. Because we are in a special period of two festivals, many companies have completed their publicity plans, and after the festival, we will still be in a low advertising season. I will make full use of this period to supplement relevant knowledge and step up contact with customers, with a view to forming a strong customer group. Appropriately find smaller customers to put advertisements in, but I expect that the other party will ask for a very low discount or pay the advertising fee with goods.

2. In the second quarter, because of the "May Day Labor Day", the advertising market will usher in a small peak period, and with the weather getting hotter, advertisements for summer drinks, toiletries, anti-mosquito products, etc. will be developed as the focus.

3. In the third quarter, the advertising market will bring a good start to the second half of the year, and some products such as liquor, health care products and gifts will join the advertising ranks. Moreover, with the increase in the number of terminals laid by our company, some long-term customers with large investment can gradually infiltrate in, making full preparations for the advertising war at the end of the year.

4. The advertising work at the end of the year is the peak period of the year. In addition, our year-long terminal laying and customer promotion, I believe it is the most enthusiastic time for our advertising department. With the increasing number of wedding people in winter, some wedding services and wedding supplies will also join the ranks of advertisements, and the advertising atmosphere of two festivals will also follow in this environment.

I will do a good job in customer development according to the actual situation and time characteristics, and adjust my working ideas in time according to market changes. Strive to achieve the advertising quota!

second, make a study plan.

Market development is a job that needs to constantly adjust business ideas according to the constantly changing situation of the market. Learning is very important for business people, because it is directly related to the pace of a business person to keep pace with the times and the vitality of business. I will adjust my learning direction as needed to supplement new energy. Product knowledge, marketing knowledge, advertising strategy, data, media operation management and other related advertising knowledge are all the contents I want to master. Only by knowing ourselves and knowing ourselves can we be invincible (I also hope the company will give our business people support in this respect).

In addition, at the end of 21xx, I applied for the major of * * * * in * * University, because I learned that many of them do pre-film, post-film and management courses, and there will be a lot of work in the management and editing of advertising department. I will study systematically and comprehensively so as to integrate theory with practice. So that I can play a greater role in the advertising department.

third, strengthen their own ideological construction, enhance overall awareness, enhance sense of responsibility, and enhance team awareness.

take the initiative to do the work to the point and implement it. I will do my best to reduce the pressure on leaders.

the above are some of my ideas for 2118, which may still be immature. I hope the leaders will correct me. The train runs fast on the headband, and I hope to get the correct guidance and help from the company leaders and department leaders. In 2118, I will devote myself to my work with a brand-new mental state, and study hard to improve my work and business ability.

Chapter II

1. Study hard to improve my business.

First, I will take the time to learn marketing knowledge (especially liquor marketing) through various channels, and learn some successful marketing cases and cutting-edge marketing methods, so that my marketing work can be supported by certain knowledge. Secondly, I often consult, communicate and learn from company leaders, regional businesses and marketers in other industries in the market, so that I can greatly improve my business level, market operation and grasp, interpersonal communication and other aspects.

2. Further expand sales channels

** The sales channels in the market are relatively simple, and most products are sold through circulation channels. In the second half of the year, under the premise of doing a good job in circulation channels, we should further expand to supermarkets, restaurants, hotels and group buying channels. In the second half of the year, we will mainly do more work in the three systems of industry and commerce, education and forestry, which have more system numbers and reception tasks, and gradually penetrate into other enterprises and institutions.

3. Do a good job in market research

Make further research and exploration on the market, record all kinds of data in detail, improve all kinds of archive data, and make some analysis and countermeasures supported by stronger data, making them more scientific, so as to make up for the lack of experience and sensory understanding. Understand and master the sales situation of the company's products and other liquor brand products and the trend of the whole liquor market, so as to cope with various market conditions and adjust the marketing strategy in time.

4. Work closely with dealers to do a good job in sales

Assist dealers to fully expand the sales network and tap potential consumer groups while stabilizing the existing network and consumer groups. Whenever a dealer gets angry, he must be thick-skinned. Listen to his complaints, and you can't explain the reasons first. He is angry and just wants to get angry, so let him be angry. At this time, he must endure any grievances. When he is calm, explain the reason to him, make him understand that the fire just now should not be made, and make him feel guilty. When you encounter something that dealers can't understand, you must explain it carefully. You can't break the jar and break it. Let it develop and learn to control the development of the situation in various ways.

Finally, I hope the company leaders will give me more criticism, guidance and support in my future work.

First, we should further expand the scale of production, with emphasis on expanding the scale of liquor production;

second, to do a good job in market sales, the first task is to do a good job in liquor sales;

Third, we should improve the comprehensive quality of employees, especially the quality of business skills, so as to meet the needs of enterprise development.

Fourth, we should attract talented elites to join the company, mainly sales elites.

Fifth, we should do a good job in safety production and ensure the legitimate rights and interests of employees and enterprises;

Sixth, we should take "people-oriented, serving enterprises" as the core, strengthen the construction of enterprise culture, establish a good image of enterprises, and enhance the internal vitality of enterprises.

Chapter III

1. Job requirements

1. Market analysis, and formulate sales tasks objectively and scientifically according to market capacity and personal ability. Tentative annual task: sales of xxx million yuan.

2. Make a work plan in time, and make a monthly plan and a weekly plan. And communicate with business-related personnel at regular meetings to ensure that the heads of various disciplines follow up in time.

3. Pay attention to performance management, and pay attention to and track the performance plan, performance execution and performance evaluation.

4. target market positioning, distinguish between major customers and general customers, treat them separately, strengthen communication and cooperation with major customers, and win market share in the same time.

5. Keep learning new knowledge and new products in the industry to bring practical information to customers and better serve them. And get to know the excellent product providers of various industries and grades of weak current, so as to prepare the project cooperation in time when the engineers need it, and share the industry contacts and project information with their peers to achieve win-win results.

Second, the specific quantitative tasks of sales work

1. Work out the monthly work plan, weekly work plan and daily workload. Make at least 31 phone calls every day and visit at least 21 customers every week, so as to make potential customers change from quantitative to qualitative. Call back and make an appointment with customers in the morning, and arrange to visit customers in the afternoon for a long time. Considering Beijing's vast territory and large population, traffic congestion, choose customers in the same or close location when making an appointment.

2. Before meeting the customer, you should know more about the main business and potential needs of the customer, first understand the personal hobbies of the decision maker, prepare some topics of interest to the other party, and provide targeted solutions for the customer.

3. Collect more project information from the bidding network or other channels for the reference of the engineering contractor, and make suggestions for the engineering contractor to cooperate with the technical and commercial project operation of the engineering contractor.

4. Keep daily work records in case you forget important matters and mark important unfinished matters.

5. fill in the project tracking form, follow up according to the project progress: preliminary design, bidding, deepening design, stocking implementation, acceptance, etc., and complete the work in each stage.

3. Give consideration to both sales and life, and work happily

Organize colleagues to hold xx meetings regularly to enhance mutual friendship and better communication. Although there is competition between customers and peers, they also need to learn and communicate with each other. I have attended similar parties and asked customers, and they are all willing to attend such parties. Therefore, I think there is no contradiction, and peers can enjoy life besides work, so that xx can become a part of life and work can be carried out in a happier environment.