strength-first of all, the biggest advantage of KFC now is that it is loved by low-consumption people, and it is a very strong group with a larger scale and more extensive and dense outlets than other retail industries!
weakness-nowadays, people's demands are getting higher and higher. Hamburgers and fried summer chips alone can't handle some consumers, so they all go to eat pizza and some foreign meals! However, there are still some ways to see if you can do it. The first is to stabilize the price, because the consumption level is rising now, but the per capita salary has not risen! The expenses at home put pressure on them. How can they even think about eating them? When I was eating the set meal in KFC, I found a piece of propaganda paper under the tray, which said love activities and so on! I personally think that if you do well, you don't have to say it yourself. If you do really well, others will help you and praise you! Then you can divide the paper into half for publicity, and the other half for the guests to write suggestions. Then, when the guests have finished eating, they will put the plates away, and the waiter will fill them in the form according to the above writing. The pen can be tied in the middle of the table or other parts with a colored rope! In fact, there is another way. I don't know if KFC dares to use it. It will hold a three-month activity. The content of the activity is to ask the waiter to give him a suggestion card or something, and then wait for him to write it, and then you can use this card to add a few dollars to exchange it for the same food! I think this is a good choice, which can not only make money (of course, earn less), but also get a lot of advice! I haven't seen any store do this. It should be very popular!
Opportunities-Now many people are optimistic about 2118 Beijing. Indeed, this is a great business opportunity! But I am more optimistic about hotels, hotels and taxis! You might as well communicate with hotels in Beijing and see if you can set up KFC's special take-away phone in the hotel, because many people are lazy and want to eat! Also, try to set up a classmate gathering area, a couple area and so on in KFC! I think this is a very emotional one!
threats-the most direct threat is obviously m! Now M's status in China is getting higher and higher. Do you know why? I think KFC is too monotonous. Can't you think of something else besides Uncle KFC? People nowadays like novelty, not the same old story!
There are also some potential threats, such as PIZZ's and other restaurants! Of course, it is not easy for you to beat them, and it is very difficult! As I said above, because people are not here now, it can be done with one hamburger and one chicken leg! What's more, people who go to these places like PIZZ now are between the ages of 25 and 35 (my own observation), and they all pay attention to emotional appeal!
it's okay that financial statements can be found on the internet. Don't make false accounts to frame KFC!
it's up to you to check the stock situation! Go to the internet to download the trend chart, and then enter the number of KFC!