DM is an abbreviated expression of direct mail advertising in English, which is translated as "direct mail advertising", that is, through the mail, gift and other forms of publicity will be sent to the hands of consumers. That's why it's called a DM sheet.

The Direct Mail and Direct Marketing Association of America (DM/MA) defines DM (direct mail advertising) as follows: "A means of conveying the message of an advertiser by mailing printed matter to the object selected by the advertiser."

Therefore, DM is a new type of advertising carrier that is different from the traditional advertising media (newspaper, TV, radio, Internet, etc.). While traditional advertising media sells content and then sells the circulation to advertisers, DM sells direct-to-consumer advertising channels.

DM is the blind spot of China's advertising industry, which has a lot of space for us to expand, and its rise seems to be just around the corner for four reasons:

First, the development of modern postal services, and the strong support of national policies, which will provide DM with sufficient space for development;

Second, with the breakthrough of monopoly of some special industries, it will inject a new

Thirdly, DM is in control of direct users, and manufacturers are less influenced by intermediaries;

Fourthly, compared with other traditional advertising media, advertisers favor the autonomy of DM operation.