July is not much of a fixed holiday season, but with the arrival of college entrance exams, vacations, and graduations, July also ushers in an explosion of film and entertainment. Summer dramas and variety shows are running towards marketing people with a big wave of buzzwords, and with the gradual liberalization of travel, tourism is also a traditional hotspot. Microsdun predicted the next July marketing hotspots and keywords in advance, and give our marketing advice, so that brand customers and advertising people can catch these hot.July suitable for marketing node calendar is presented, pay attention to do not miss the node you want to market oh. From the full opening of the video number to the public number of various revisions, we as marketers must have a certain degree of sensitivity. From WeChat's new actions, we can see that WeChat is changing the distribution of traffic, brand owners and marketers must have an insight into the subsequent traffic dividends that may arise. (2) New entertainment marketing content With the graduation season and summer vacation, the entertainment film and television industry is gradually becoming a marketing hot spot. Variety and film dramas will also seize this golden marketing period, the overseas market will also have some heavyweight movies will be scheduled, these we need to pay attention to grasp the marketing heat brought by the hot variety or film. (3) live with new forms of live with goods live with goods to take advantage of the trend of 618, gradually completed the brand owners and e-commerce merchants to popularize the knowledge. Subsequently, the form and content of the live bandwagon will also be bound to change, the heat will not decrease, but the form will change, and marketing people need to pay close attention to it.02 Two major hot spots (1) "Ride the Sisters" hot spot to take advantage of the "Ride the Sisters" as a hot variety show at the end of June, and July will certainly usher in the heat outbreak period. As the program continues to advance, it is believed that there will be a number of topic breakthroughs. Brand clients need to focus on grasping the commercial value of the recent hit star variety show, and it is suggested that it can be combined with live bandwagon for better marketing results. (2) The college entrance examination hotspot lends momentum to every year's graduation season, with a variety of nostalgic topics become hot. This year, because of the epidemic, the college entrance examination was postponed for a month, the marketing implication is more intense, the brand owner can learn from it appropriately. part27 key marketing nodes to share the marketing trends and hotspot analysis of July, the following, let's come from a few key marketing nodes, to give the brand customers some poster design and production of inspiration. 01 party festival marketing keywords: theme, positive energy, patriotic party festival is a more red and positive energy nodes, brand customers are more red and positive energy nodes, brand customers are more red and positive energy nodes. And positive energy nodes, brand customers can from the nostalgia and patriotic angle into the poster style can be used cartoon cartoon style, and brand tone at the same time, can also be closer to the distance between the user. As follows, for some brand customers of the party festival lending poster reference: 02 college entrance examination marketing keywords: campus, nostalgia, graduation season this year's college entrance examination is somewhat special, due to the epidemic was postponed for a month. But the brand momentum marketing can not stop, it is recommended that the brand can be nostalgic, youthful perspective of the creative content of the idea, the poster design can be used in a bright color style, more attuned to the feeling of youth. As follows, for some brand customers of the college entrance examination lending poster reference: 03 small summer & summer marketing keywords: summer vacation, summer small summer and summer these two festivals, but also in July is suitable for the marketing of the two nodes, it is recommended that the brand can be cut from the perspective of summer, summer vacation. Part of the tourism and catering industry can focus on taking advantage of these two nodes, poster style is recommended to focus on the summer cool. The following are some of the brand clients' summer posters: (1) Summer (2) Summer In addition to these brand posters, Pickup Interactive, a social integrated marketing brand of Weisdon, has created summer posters for two of our brand clients, highlighting the brand's tone and style, while also giving people a cool summer visual experience. ▲Pick up carve interactive × Shunfeng Da Dangjia lending poster ▲Pick up carve interactive × Sands Macao lending poster *The posters and cases in the text are collated from the networkPart37 Monthly Marketing Suggestions (1) Marketing content is short and fastShort and fast marketing content is gradually accepted and favored by users, because with the shortening of the user's attention span, the tempo is too slow, and the content that is too lengthy will be easily ignored. Therefore, in order to reap good promotional results, it is recommended to use short and quick forms to express creative content. (2) Marketing Platform New Expansion With the explosion of short videos, brand owners can appropriately shift their platforms from traditional channels to short video platforms when doing hot marketing, and the hot platforms such as Jitterbug, B-Site, and Xiaohongshu are relatively good marketing channels. (3) marketing hot note risk in July, there is a party festival represented by the current political and social hot topics, so brand owners need to grasp the marketing scale. Some social hotspots do not just go to rub, the brand needs to grasp the direction and scale of each external marketing content. (4) marketing play can be cross-border nowadays the brand in the process of marketing, can be from a single brand marketing out, and other brand cooperation cross-border, is also a good marketing play. Especially some seemingly big gap between the brand for cross-border cooperation, often can set off a wave of heat, but also will reap the unexpected marketing effect. To summarize, July marketing keywords are college entrance exams, graduation season, summer, summer vacation, patriotic, nostalgia, etc. The arrival of summer and summer vacation gives brand customers more hotspot opportunities, entertainment, film and television, travel and catering industries need to focus on grasping the month of July, but also need to pay attention to some special nodes of the angle of borrowing, pay attention to the direction and scale, and ultimately will be able to harvest a good marketing effect. At the same time, the social integrated marketing brand of MicroStone pick up the moment of interaction, according to the monthly nodes, for customers to prepare the appropriate marketing plan for the front of the social integrated marketing strength, welcome the need for customers, welcome to private letter us for social integrated marketing services consulting.