Specifically, content planning is to plan short video content, prepare topics and shoot production and other related work, which is also the focus of short video operators and the most time-consuming and energy-consuming. After all, in the era of pan-entertainment video, de-homogenization is the best direction for our short video operation to break through.
In addition, user operation is another focus of short video operators. It should be said that this is the focus of all operations. Only by understanding user portraits and user preferences can we conduct fan marketing more accurately and attract accurate product users more easily, thus forming our own community and realizing long-term marketing transformation.
For large companies, a short video is usually completed by planning, directing, shooting, actors and editing, and the responsibilities of operation tend to be topic planning, script writing and post-data analysis. For small companies, the work of short video operation is more likely to be comprehensive.