McDonald's has been "shouted by everyone" in the United States because it has not stopped its business in Russia. Netizens have been posting on the Internet calling on everyone to boycott McDonald's, such as not spending money in McDonald's restaurants and rejecting promotional information of McDonald's brands. McDonald's was "shouted by everyone" in the United States because it did not stop its business in Russia.
McDonald's was yelled at by everyone in America because it didn't stop its business in Russia. Just now, the topic of # Boycott McDonald's # appeared on the hot search list of Twitter, an American social networking site, and it was still "climbing the list" before the press release.
What made McDonald's suddenly "everyone shouted" in the United States was because of the attitude of this famous fast food brand on Russia and Ukraine. In the recent wave of "sanctions against Russia" in many western countries, NATO and other governments first indicated that they would take sanctions against Russia, and then many businessmen and people joined in. Because the western public opinion field regards whether to sever relations with Russia as a question of "right and wrong", there has been such an absurd farce as "sanctioning Russia's cats and trees"
Soon, the momentum of this "convincing argument" was aimed at McDonald's, which was regarded as "the export of American culture".
According to American netizens, after the conflict broke out between Russia and Ukraine, McDonald's business in Russia has not stopped for so long. According to these American activists, well-known brands such as Pepsi have adopted the same approach as McDonald's. The "unpatriotic" behavior of these enterprises has aroused the reprimand of netizens.
Soon, it alarmed the public pension fund in New York State. As an institution in charge of a huge sum of $280 billion, which plays an important role in the US investment market, Di Napoli, the chairman of the fund and the auditor-general of New York State, sent an open letter to McDonald's and other enterprises, asking them to "consider suspending their business in Russia".
In view of the market position of the New York State Pension Fund, this open letter is undoubtedly a heavy pressure for the enterprises that have received the letter. If these enterprises do not make statements that satisfy each other and the people, it will inevitably have a huge impact on their revenue. Up to now, companies including McDonald's and Pepsi have not responded to the request of "suspending Russian business".
If sending an open letter is the "first gift", then many American netizens are the "second soldiers". These netizens, who can't wait for McDonald's reply, have been posting on the Internet calling on everyone to boycott McDonald's, such as not spending in McDonald's restaurants and rejecting the promotional information of McDonald's brand.
For example, a user named "Boycott Ukraine" scolded: "Your hamburger is full of rubbish, just like your brand" to express his anger at McDonald's.
However, not long after these people brushed the topic, another group of American netizens who opposed this practice began to post, mocking each other as "brainless boycott." Most netizens who hold this view believe that the supply chain management of modern enterprises is a very complicated work. As a giant enterprise related to countless jobs, McDonald's exit from the Russian market is not only difficult, but also has a bad negative impact on the jobs of many Americans.
In the United States, McDonald's was "shouted by everyone" for not stopping its business in Russia. On Monday, Bank of America Securities pointed out in a new report that American fast food chains have limited exposure to Russia and Ukraine, but McDonald's (MCD). US) faces the greatest pressure.
Other catering companies have avoided the greater risks they face in Russia and Ukraine because most or all of their restaurants in these countries are operated by franchisees. Although these restaurants bring less income to franchisees, it also means that the major economic recession in these two countries is unlikely to affect the overall performance of the company.
Even if these chain stores are headquartered in the United States, franchisees and restaurants will not face opposition from consumers or governments on either side of the conflict, and they can point out that they have local ownership.
Since the first branch was opened in the Soviet Union 32 years ago, the number of McDonald's stores in Russia and Ukraine has increased to more than 900. These restaurants account for 2% of its system-wide sales, about 9% of its revenue and 3% of its operating income.
Since the outbreak of the conflict between Russia and Ukraine, the ownership ratio of McDonald's in these restaurants has dropped from 100% to about 84%.
On Monday, Sara Senatore, a securities analyst at Bank of America, wrote in a report to clients: "In 20 14 years, after sanctions were imposed on Russia, local companies showed negative attitudes towards American companies, including McDonald's, whose restaurant in Moscow was closed because of' violation of health regulations'."
According to Senatore, the bigger threat to McDonald's business is whether the conflict will spread to other parts of Europe. The European continent accounts for nearly a quarter of McDonald's system-wide sales, and it is estimated that the European market may generate about one-third of the operating profit.
Senatore, on the other hand, claims that the sales of Starbucks (SBUX). The United States) only accounts for about 5% of its total system sales. Starbucks has not suspended its business in Russia, and all its cafes are run by franchisees.
Delicious. US, which owns Taco Bell, KFC and Pizza Hut, has more than 65,438+0,000 restaurants in Russia, accounting for about 2% of its total system sales. However, most branches are affiliated, so Yum! The income from license fees in the United States is much less.
The senator also said that the catering brand international (QSR. The parent companies of Domino's Pizza and Burger King also have restaurants in Russia and Ukraine, although these stores are operated by franchisees.
McDonald's was "shouted by everyone" in the United States because it didn't stop its business in Russia. After the military conflict broke out between Russia and Ukraine, the United States quickly stated that it would never send troops to intervene in the Russian-Ukrainian conflict. In recent years, the US government has often "painted a pie" for Ukraine, but it has never fulfilled its promise, which makes some Ukrainians feel dissatisfied. After the official outbreak of the Russian-Ukrainian conflict, many Ukrainians criticized the United States. In addition, some well-known American enterprises have also become targets of crusade. According to the Global Times, in recent days, McDonald's in the United States can be described as "everyone shouted".
McDonald's was criticized.
As we all know, McDonald's is a famous American fast food brand, and its business scope covers the whole world. Recently, after many western countries imposed sanctions on Russia, some enterprises and non-governmental organizations also joined the sanctions team. For example, a few days ago, international organizations listed Russian cats as targets of sanctions, and Russian cats were not allowed to register and exhibit abroad. Obviously, western countries are now trying to expand the scope of sanctions against Russia, and McDonald's is therefore targeted by western countries.
Some American netizens found that McDonald's has not stopped its business activities in Russia since the conflict between Russia and Ukraine. Therefore, many Americans quickly posted on social platforms calling on consumers to boycott McDonald's. In addition, the New York State Pension Fund has sent an open letter to McDonald's and other enterprises, asking them to consider temporarily stopping their business in Russia.
Hysterical sanctions are endless.
At the same time, Coca-Cola was resisted by the Ukrainian people. After the Russian military launched military operations, all the business of Coca-Cola in Russia was still carried out normally, which made many Ukrainians feel dissatisfied. It is reported that at present, many large supermarkets in Ukraine have removed Coca-Cola products, and the country is launching a large-scale "boycott of Coca-Cola" campaign.
In addition, the official social platform account of Uzbekistan's national image also said that the current purchase of Coca-Cola products is not a matter of personal taste choice, which is directly related to the distinction between good and evil. When boycotting Coca-Cola, some people listed brands related to Coca-Cola and called on people to boycott the products of these brands.
Countries should solve problems through dialogue.
While some netizens called on consumers to boycott American products, some wise netizens said that the business scope of modern enterprises such as McDonald's is very extensive and directly related to a large number of jobs. If we blindly close stores all over the country because of political problems, or do not supply products to a certain country, it is likely that a large number of workers will lose their jobs.
In fact, it can be seen from cats, artists and so on. Being listed as the target of sanctions, western countries' sanctions against Russia have reached the point of hysteria. This practice is not conducive to solving contradictions, but will aggravate contradictions among all parties and create more obstacles to solving problems.