This project plans to set up a tea shop with flower and fruit tea as the main business, mainly dealing in tea series products and coffee series products, and providing auxiliary services such as light food and dessert. The enterprise goal is to become the most popular local brand of Guohua tea.

Second, the market analysis:

With the continuous improvement of people's health awareness, the demand of tea market has also been greatly improved. In particular, Huaguo tea, a kind of tea with health care function and good taste, is very popular among young people. At the same time, the production method of Guohua tea is simple, the production cost is low and the profit rate is relatively high. However, the market competition of huaguo tea is fierce, and it needs to win the favor of consumers through the uniqueness of products, the quality of services and good reputation.

Third, the management policy:

1. Pay attention to customer demand, provide high-quality Guo Hua tea products and services, continuously meet customer demand and build brand reputation.

2. Pay attention to product research and development, introduce new varieties, continuously expand product lines, and provide tea products with better quality and taste.

3. Provide convenient purchase methods, and improve the convenience of purchase through electronic payment methods such as WeChat and Alipay.

4. Strengthen in-store management, improve service level and better meet customer needs.

5. Pay attention to staff training, establish management norms, cultivate service awareness and teamwork spirit, and lay a solid foundation for the sustainable development of tea shops.

Fourth, the marketing strategy:

1. Attract customers through activities and promotions. For example, activities such as punching cards and half-price concessions are launched to attract customers to try products in stores and improve customer stickiness and consumption frequency.

2. Online promotion. Through the establishment of websites, Weibo, WeChat, Tik Tok and other social platforms, publicity information and preferential products will be released to attract enough traffic for the store.

3. Set up the store image and decoration style reasonably, so that the store can attract customers to spend in the store and establish a brand image.

4. Cooperate with surrounding businesses and communities, recommend customers to each other, establish word of mouth and increase customer flow.

Verb (abbreviation for verb) financial planning:

1. Investment budget: 300,000 yuan, including venue rental fee, decoration fee, equipment purchase fee and stock purchase fee.

2. Operating cost budget: Daily expenses include store staff salaries, store operating expenses, inventory purchase and other expenses. The profitability of the surrounding competitive enterprises, find out the purchasing power and tea drinking concept of the consumer groups around the store, and formulate reasonable prices accordingly.

3. Operating income budget: The initial operating income will predict the daily passenger flow and per capita consumption according to the market analysis and the actual situation of competition with the surrounding catering industry. Formulate a reasonable expected income plan and adhere to a scientific management model.

Summary of intransitive verbs:

This project is dedicated to making good flower and fruit tea and occupying a place in the tea market. In practice, we should always pay attention to market changes and consumer demand, actively adjust and improve, and create unique services and products. At the same time, pay attention to store management innovation, constantly develop new products, improve the overall store image and service level, provide warm and comfortable leisure space for consumers, realize interaction with consumers and promote store development.