The following are three principles for designing drainage products.

Principle 1: Maximize market visibility.

The first principle is to maximize market visibility. Only when drainage products cover the widest consumer groups will there be more opportunities to divert water for subsequent products. If this product is only suitable for a small number of customers. Then it is not suitable for front-end drainage, otherwise it will be difficult to make great efforts to obtain a large number of customers. Remember that the market popularity of front-end drainage products determines the turnover of subsequent product systems.

For example, the product line of Xiaomi Group includes mobile TV. Notebooks, air conditioners, routers, charging treasure bracelets and other products. So what products are suitable for front-end drainage products, and mobile phones are the best choice. Because mobile phones are products that everyone needs. And other products, but not necessarily. I believe many people have used Xiaomi mobile phone. Or all kinds of information about Xiaomi's mobile phone. Infected. Then I chose to buy other millet products. I personally buy charging treasures, patch panels and routers, and I will not hesitate to choose Xiaomi, because all kinds of information of Xiaomi have planted super cost-effective seeds in my heart.

In my own shallow consciousness, I think any product of Xiaomi Company is super cost-effective, so I can buy it with confidence and don't bother to take the time to compare the differences between products.

Think about it, if Xiaomi sells a billion mobile phones around the world. /kloc-Will 0/100 million customers choose to buy the follow-up products of Xiaomi? If Xiaomi Group's first product to capture the market is not a mobile phone, but Xiaomi TV, will it lose a large number of customers? It means that it is estimated to be far less than the current 300 billion Hong Kong dollars.

Principle 2: Products with strong advantages and weak enemies.

The second principle is that the enemy is weak and we are strong, and the products with outstanding advantages. Why are customers willing to choose your products? It must be because your products can bring more benefits and value to customers than their peers. But not my peers. Then such a product is enough to open the market.

For example. Jinan Dinghao Restaurant Chain. The taste of sauce stick bone is a must in Jinan city, and the price is more affordable than that of peers. Then it is impossible for customers to order other dishes just to eat this special sauce bone.

For another example, a fruit chain directly connects with farmers in the apple production base. There is a huge advantage in price, so use apples as front-end drainage. We only need all customers and friends to forward our activities. You can enjoy the following rights and interests when you buy any fruit in our shop. What is right? Fruit with a market price of three yuan a catty costs only ninety cents. You can buy five pounds each. Does this drive the sales of other fruits in the store through Apple's front-end drainage products?

Principle 3: high value, low price, and related back-end products.

The third principle of designing front-end drainage products. High value, low price, and associated with back-end products. The so-called high value and low price. In other words, the price of this product is easily accepted by most people. Even many people feel that they don't care at all and don't look at the price at all. However, the sense of value brought by products is very high. At the same time, it is related to the back-end products so that we can pursue sales.

Xiaomi Group launched 599 yuan and 699 yuan. Red rice mobile phones directly swept the national low-end mobile phone market. Shanzhai mobile phones with high cost performance have also been ruthlessly eliminated, and tens of millions of low-end consumers use functional machines because of Xiaomi mobile phones. Use a smart phone. Customers who have bought two thousand-yuan smartphones have also turned to Xiaomi's arms. Xiaomi mobile phone can be said to have set off a blood shed in China. Whether it is a user of Xiaomi or not, we all know that Xiaomi Group is a veritable price butcher.

It is also because the front-end product design of Xiaomi Group is perfect. Therefore, the subsequent products have achieved great results. I believe that none of the students in the group may have bought Xiaomi's mobile phone. But when you need to buy a charging treasure in the future, when you buy a plug. When buying a TV, you should. Most groups will choose to buy millet products. Why? I believe that in your heart, Xiaomi's products are cost-effective.