Around the Spring Festival in, tourism stopped working completely. Many tourism enterprises and travel agencies have suffered huge losses in business and economy, and flights and traffic all over the country have also hindered the flow of people. But now that the epidemic has been gradually controlled, the tourism industry also hopes to recover as soon as possible. So when will tourism recover?

The catering industry and tourism industry are the most difficult times this year, but when bloom is warm in spring, everyone is looking forward to traveling and relaxing, and getting in touch with nature in the vibrant outdoor.

as of the completion of this article, some scenic spots and cultural venues have been reopened all over the country. These scenic spots and cultural sites also have certain restrictions on sightseeing.

Prior to this, many scenic spots, large and small, in various provinces and cities across the country have been announced to the public. From the date of reopening the scenic spots to the end of the year (some scenic spots last longer), the national medical staff will be given a free ticket policy.

medical staff can visit scenic spots for free with their personal certificates, and some scenic spots can even enjoy the free policy in cooperation with relatives.

There is no doubt that medical staff from all over the country are at the forefront in this battle against the epidemic, and their efforts are obvious to all. It is a reasonable feedback that the scenic spot is provided to them free of charge.

However, it is not only the medical staff who pay, but also all kinds of volunteers and construction workers who fight in the front line. Their efforts also deserve our feedback.

can the free policy be expanded? This point remains to be discussed, and tourism products will remain further concerned.

actually, the implementation of free policy in scenic spots is not only a kind of feedback, but also an effective means to develop tourism.

because we know very well that the scenic spots are only free of tickets, and there are many other expenses and consumption in the whole tourism process, which are also an important part of tourism income.

In other words, the scenic spot does this not only to help medical staff relax better after the epidemic, but also to help themselves.

At present, the beginning of tourism in China cannot be changed, but what will the tourism industry look like in the next period of time?

similar fonts can be traced back to the SARS period in 2113.

at that time, after experiencing a trough, the tourism industry really ushered in a very violent growth.

Statistics show that one month after the end of SARS, the tourism industry has experienced a large-scale growth. On a booking platform, air ticket orders increased by 211% year-on-year and 82% quarter-on-quarter. By the National Day Golden Week that year, air ticket orders also increased by 211%. So, will it be staged as scheduled this time? Perhaps, we need a more rational analysis.

:2 forecast 1: the tourism industry will usher in "revenge" growth.

The epidemic situation in 2118 is still different from that of the original SARS. This epidemic has a wider impact and has a heavier impact on everyone.

in retrospect, would you have stayed at home for so long before you? Moreover, the life span of this house is nationwide.

some groups will be more affected than others.

Students, the summer vacation time will be compressed due to the delay in starting school, which has been basically taken into account in the response plans announced by local education departments.

Secondly, most ordinary working-class people delay starting work or even lose their jobs. After the epidemic is over, they need to spend more time to make up for the work they owed before.

there are various other industries, and their influence is obvious. Their first thought is self-help, while non-essential consumption such as tourism can only be considered last.

Prediction 2: The tourism industry will certainly have a rebound growth, but we should not be too optimistic

In recent years, the data of outbound travel has been increasing, because with the improvement of people's economic level and material conditions, traveling abroad has become a common thing from the initial fashion.

After the epidemic has passed, many people may still be worried about domestic tourism, so outbound travel will become a better choice at this time.

tourists from China are an important part of the international tourism market, and these tourism markets have also been affected during this period of lack of tourists from China.

In order to attract tourists from China, they may introduce more preferential policies, which will undoubtedly make them more attractive.

the above three points are just some guesses at this stage. What will be the actual result? We won't know until the epidemic is over.

The reality before us is that our tourism industry has suffered heavy losses, so in the future, we will do better and save ourselves by ourselves.

at the same time, we should also believe in the strength of the broad masses of the people. For many people, if they want to let go of their hearts, they are waiting to be released.

from 2111 to 2111, domestic scenic spots were opened one after another, some business activities of travel agencies began to resume, tourists started to travel in cities and Zhou Bianyou, and tourism consumption was gradually recovering. Domestic tourism is the highlight of China tourism market in. Improving the quality of supply and cultivating new formats have become the top priority of domestic tourism development.

orderly opening of scenic spots

With the continuous improvement of epidemic prevention and control situation, the domestic tourism market has accelerated its recovery. According to the statistics of the Ministry of Culture and Tourism, as of March 6, 3,714 A-level scenic spots in 28 provinces (autonomous regions and municipalities) have resumed business, with a recovery rate of over 31%. The open scenic spots are mainly outdoor tourist places such as mountain scenic spots, open scenic spots and citizen parks. According to Ctrip's statistics, more than 1,111 scenic spots have been restored on its platform. As the epidemic is still not over, the scenic spot has actively taken measures to limit the flow, and the number of tourists is still far below the pre-epidemic level.

At present, the most popular natural attractions are Xiangshan, Yuantouzhu, Yalong Bay Forest Park, Wuzhizhou, Tianya Haijiao, Qingxiu Mountain and Xiling Snow Mountain. Yu Xiaojiang, vice president of Ctrip Group and CEO of Global Play Division, said: "It's warm in bloom in spring, and tourists can enjoy the natural scenery and fresh air in these unsealed scenic spots, which is conducive to relaxing. Online booking has become a standard for the opening of scenic spots. Tourists actively use non-contact methods such as online ticket purchase and online voice tour guide for healthy sightseeing. "

Recently, Shanghai, Shaanxi, Xinjiang, Sichuan and other places have resumed some business activities of tourism enterprises. The first products of travel agencies and online travel platforms began to resume online booking. Offline stores in some areas have also opened. Travel agencies began to resume work in an orderly manner, and the domestic travel market accelerated its recovery. This has greatly enhanced the confidence of tourism practitioners. According to the reporter's understanding, the first batch of tourism products resumed online are mainly private groups and exquisite groups that are less crowded and more private, mainly leisure tours that are close to nature in the current season. Ctrip's group business is rapidly recovering tourism products in Shanghai, Shaanxi, Xinjiang and Sichuan. After the recovery, tourists' health is the top priority for group tours, and a series of measures have been taken, including the need for drivers and tour guides to take their temperature and wear masks before taking up their posts, and to prepare nursing bags with the group, including masks, alcohol, hand sanitizer and other supplies.

improve the quality of tourism consumption

it is the ultimate demand of consumption and the lasting driving force of tourism development. The key to revitalizing tourism is to expand consumption. Recently, the National Development and Reform Commission, the Ministry of Culture and Tourism and other 23 departments jointly issued the "Implementation Opinions on Promoting Consumption Expansion, Upgrading and Accelerating the Formation of a Strong Domestic Market" (hereinafter referred to as the "Opinions"), in which "focusing on promoting the upgrading of cultural tourism and leisure consumption" is one of the core contents. Zhejiang, Shandong, Liaoning, Jiangsu and other places plan to issue travel coupons to stimulate consumption.

Recently, at the live broadcast conference of cultural tourism revitalization held by Feng Fengzhi's boss, experts and scholars made suggestions for expanding tourism consumption. Yu Chong, dean of the Institute of Advanced Studies in Cultural Tourism of Qingdao University, believes that tourism consumption is the fulcrum of tourism revitalization after the epidemic. Industrial revitalization began in Zhou Bianyou, a province and city, which promoted the revitalization of domestic tourism consumption.

Ma Yong, Germany

Professor beijing international studies university and member of the 13th Five-Year Plan Expert Committee of the Ministry of Culture and Tourism Li Xinjian said that developing tourism in 2118 must be the top priority of domestic tourism. People's quality requirements for domestic travel will change. In the process of high-quality development of domestic tourism, it is necessary to make some key plans around market order, product quality and standards, face up to differences, fill shortcomings, strengthen advantages, select key points, serve the overall situation, and introduce some corresponding policies.

Cultivating new business forms

Seven years ago, SARS hit China, and the tourism industry was also hit hard, but after that, the domestic tourism market did not slump, but quickly entered a recovery period. After 2117, the scale and quality of domestic tourism in China have improved significantly. In the whole year, the number of domestic tourists was 6.116 billion, up by 8.4% year-on-year, and the domestic tourism revenue was 5.73 trillion yuan, up by 11.7% year-on-year. Domestic travel has greater flexibility and stronger ability to resist risks.

improving the quality of supply and cultivating new formats have become the top priority of domestic tourism development. It is clearly proposed to cultivate new cultural tourism formats, encourage the development of cultural experience tours such as museum tours, science and technology tours and folk customs tours, and develop a number of tourist routes, destinations, performing arts and creative tourism commodities with regional and ethnic characteristics that meet the needs of domestic and foreign tourists. Promote the development of global tourism and enhance the quality and brand influence of national tourist resorts. Encourage all regions to develop inbound island tours, overseas tours, rural tours, ice and snow tours and cultural tours of historical ancient capitals according to local conditions.

during the epidemic, tourism experts and practitioners held many online forums to discuss the revitalization strategy. The general trend of tourism consumption upgrading will not change with the epidemic, but the epidemic will boost the market demand of some tourism products. In the future, domestic tourism will usher in the era of multi-industry integration and accelerate the integration with medical care, pension, sports and scientific research. Health tourism, eco-tourism, sports tourism, etc. Being favored by everyone will usher in great development. As far as tourist destinations are concerned, to win more tourists, it is not only the natural scenery of good mountains and good waters, but also the need to create comfortable living and leisure space.