Precautions for opening a store When choosing a store, entrepreneurs should not rush to seek success or blindly follow the trend, but should determine the best place to open a store according to their own entrepreneurial projects and economic strength. When choosing, they should pay attention to the following five points:
? Passenger flow? Is it? Capital flow?
When opening a shop in a busy and crowded area, the chances of success are often much higher than those in ordinary areas. For entrepreneurs who run small shops, the size of passenger flow directly affects their income. Huaihai Road, Xujiahui Road, Xiangyang Road and other business districts have taken shape, with concentrated shops, high popularity and relatively high return on investment. But a good location also means high rent and fierce competition.
Site selection should be forward-looking
Not all of them? Gold market? Everyone should make money. As soon as the municipal planning changes, some popular places will become unpopular places. On the contrary, some areas under development have great room for development. Therefore, entrepreneurs should take a long-term view when choosing a site, and learn more about the future development of the region and the future competition of the same industry in the region.
Pay attention to bunk's cost performance.
There will be great differences in store rents in different geographical environments, traffic conditions and building structures, sometimes even more than ten times. For entrepreneurs, we should not only look at the superficial price, but also consider the cost performance of rent. For example, for restaurants with a monthly income of about 20,000 yuan, it is more appropriate to rent 3,000-5,000 yuan per month, which can guarantee a certain gross profit.
? Group rent? More economical and practical
At present, there is a great demand for small shops with a size of 10 square meter or more, so the rent is rising, while the value of large shops with a size of one or two hundred square meters is falling because of the delay in rent. In this case, it is suggested that several entrepreneurs rent at low prices. Eat? You can save a lot of money by going to a big store and dividing it.
Field trips are essential.
After the initial selection of the store location, further comprehensive investigation is needed, and the relevant situation is investigated and analyzed before making a decision. Generally speaking, we should pay attention to two aspects: 1 and the situation of the same trade. By investigating the operating performance of similar shops in the same lot, we can initially calculate the possible profit of renting the shop; The purpose of investigating the commodity price level is to determine the future commodity price. 2. The background of the landlord. Understand the background of property owners, it is recommended to choose those who rent directly, instead of? Second landlord? 、? Third landlord? Such as sublessors, thus effectively controlling the lease cost.
Shop location suggestion 1. Choose the location according to the business orientation of your store.
Before choosing a store location, you must first make clear your business scope and business orientation. If you are engaged in fast-moving consumer goods such as daily chemicals and non-staple foods, you should choose to be near residential areas or communities; If you are making durable consumer goods such as furniture and electrical appliances, you should choose a business district with convenient transportation. In addition, we should also consider whether our target consumer groups are mainly for the general public or middle and high-end consumer groups. Simply put, it is to choose a place that can be close to more target consumer groups. Usually, most shops are suitable for choosing blocks with large traffic, especially mature business districts with frequent local commercial activities and dense commercial facilities.
2. Try to avoid being located in a street subject to traffic control, and there should be a place suitable for parking in front of the store.
In order to facilitate traffic management, many cities will set up traffic control on some main streets, such as one-way traffic, limiting vehicle types, limiting transit time and so on. Shop location should avoid these places. Try not to open a shop on a fenced street in the middle of the road, because it will limit the flow of people across the street. Even if your store sign is very eye-catching, the customers across the street can only? Sigh at the store? . Convenient transportation is one of the conditions for choosing a shop location. It's best to have a bus stop near the store and a bus stop for taxis. In addition, there should be a parking lot or open space in front of the store or its accessories, which will be more convenient for customers to shop.
3. Choose areas where residents gather and the population is concentrated, and don't open stores in areas with fewer residents and slower growth of residents.
Popular areas are basically conducive to opening stores, especially supermarkets, convenience stores and dry cleaners. In the newly developed areas of the city, there were few residents and few people at first. If there is a lack of more floating population, it is not suitable to open a shop. Although sometimes opening a store in a newly-built area can sell goods exclusively, it is often difficult to support the daily operation of the store because there are few customers.
4. It is necessary to know in advance whether the store is likely to be demolished in the near future, and whether there are property rights disputes or other problems in the house.
With the rapid development of the city, the transformation of the old city is likely to be encountered in operation. To open a shop, we must first investigate and understand the local urban planning to avoid easy demolition. Dangerous? Open a shop in this area. When renting a house, we should also investigate the purpose of the house, such as the quality of the house, whether the owner has property rights or other debt disputes, and so on. Ignoring these details will often lead to the premature death of the store and bring huge losses to itself. 5. Pay attention to the characteristics of the street where the store is located and the trend and classification of street passenger flow.
A street will form its own different characteristics because of different traffic conditions, history and culture, and location. Choose a street with smooth traffic and a lot of people at both ends of the street, and avoid being in the same street. Dead end? Open a shop in a shop. The location and orientation of shops are also important. The facade of the storefront should be as wide as possible, and attention should be paid to shelter from the wind in winter when facing north, shading in summer when facing west, and so on. On both sides of the same street, the passenger flow is not necessarily the same because of the walking habits of pedestrians. It is necessary to carefully observe the direction of passenger flow and choose the side station with more passengers. Long-distance bus stations, railway stations and urban traffic arteries, although the flow of people is also very large, but the passenger flow speed is fast, many people do not want to shop, and the detention time is short. To open a shop in these places, you should choose carefully according to your own business needs.
7. Choose a community with similar shops, or choose a professional market suitable for your own shops.
? Shop around? It is a shopping method that many people often use. It is easier to attract more target consumers by choosing neighborhoods with similar shops. Don't worry about fierce competition. The gathering of related stores helps to increase the attention of the same target consumers. Electronic market, flower market, building materials market and other professional markets or shopping malls are also good choices for opening stores. It should be noted that when choosing professional markets or shopping malls to open stores, we should examine the management level, scale and local influence of these markets and shopping malls. Be cautious about small scale, short opening time and poor management level.
Elements of store location-parking convenience
When selecting the site, we should also fully consider whether the door is convenient for parking and whether there is enough space for customers to stay and patronize. It is not appropriate to park in front of the door, so it is difficult for people who ride electric cars, bicycles and drive to stop. Therefore, the facade facing the street is a sidewalk or a large main road, which is the most difficult for customers to stay in. It is best not to choose such a store. The convenience of parking directly affects the purchasing power of consumers, and it is difficult for customers to park in places where parking is inconvenient.
Passenger flow and trend
The number of passengers passing in front of the store directly affects the number of people entering the store, and the number of people entering the store directly affects the number of transactions. Therefore, the number of passengers passing by the store must be measured before site selection. In addition, the direction of passenger flow in front of the door is also very important, and the more passenger flow lines, the better. The general passenger flow direction is related to the entrance position of the store, the surrounding business circle, the isolation belt, the number of crossing sections, lighting, living and walking habits.
In addition, observe the width of the road in front of the door. Generally, shops with a road width of about 6 meters can get two-way traffic. If there are railings or the road width exceeds 15 meters, they can only get one-way traffic.
Visual field permeability
When choosing a site, we should emphasize the openness in front of the house and accept the vitality from all directions, which is consistent with the emphasis on accepting visitors from all directions in business. According to this principle, when choosing a store site, we should also consider the openness in front of the store, and there should be no obstructions, such as fences, telephone poles, billboards, trees that are too big to cover our eyes, etc. It is also a taboo in feng shui. The solution is to prune the branches of the dignitaries, so that they have to cover up the image advertisements at the door, or pack trees and telephone poles with boards into advertising paintings.
It is best not to have some unlucky buildings around, mainly referring to some buildings that are easy to cause psychological discomfort, such as chimneys, toilets, cowsheds, stables, funeral homes, hospitals and so on. These buildings, or black smoke billowing, or stinking, or crying loud, or disgusting. The airflow brought by these unlucky buildings is considered fierce by Feng Shui. If the door of the shop opens towards the unlucky building, the fierce smell, crying and disease will sweep through.
steepness
Considering the convenience of customers entering the store, the fewer steps at the door, the better. Under normal circumstances, the steps in front of the store should not exceed three steps. More than three steps will prevent 40% of consumers from entering, and more than six steps will prevent 70% of consumers from entering. The solution to the steps is: redecorate the steps to make them smooth and soothing; Install or spread a red anti-skid pad on the steps; Make colorful and bright advertising pictures on the side walls of the steps to cover them.
The door is facing.
The orientation of the store door should be suitable for the time and place. The rise and fall of shops depends on customers, and only customers can bring rolling wealth to shops. When customers are full, shops will flourish; The door is empty and the shop is about to close down. Therefore, the direction of the store door should follow the customers, and the direction in which there are many customers will be opened.
The orientation of the store door is also directly related to the orientation of the store. If you choose a house facing south or west to east and open the door according to the requirements of geomantic omen, then the direction of opening the door is not facing the street, and the store door is not facing the street. Where can customers come from? So don't die of dogma, use it flexibly, and you can use the transformation method or the five elements to create grams to resolve the door that is not Feng Shui. If the store door faces north and is attacked by cold wind and evil spirits in winter, you can put a bucket inside or outside the door to keep out the cold. If the store door faces west and it is exposed to the hot sun in summer, you can put a big goldfish bowl in a proper position in the business hall and raise several pots of woody flowers. The goldfish bowl belongs to water and flowers belong to wood, which can reduce the indoor heat.
Now the first floor of many residential buildings facing the street has been changed from residential to shops. Some store doors are rebuilt by windows, while others are rebuilt by balconies. There is often no protruding precast slab or platform above the door eyebrow. Because there is no shelter in front of the store, under the irradiation of the hot sun, the heat is pressing, and customers naturally flinch in the face of the hot summer; On rainy days, the moisture attacks people, and customers have nowhere to stay. Of course, they won't come. At this time, although the store door is open to customers, it is not conducive to customers' access, and there will still be no good economic benefits. Belong to this kind of shop, as long as you set up an umbrella, the problem will be solved. The awning can prevent the store from being exposed to the hot sun on sunny days, and also allow customers to have a place to stand in front of the store to enjoy the cool; In rainy season, it can not only prevent shops from getting wet by rain, but also be used by customers to shelter from rain.
Necessary factors of store location
The first step: determine the business circle.
It should be said that it is a small-scale method. First, a city is divided. We must choose the commercial concentration area, which is what we call the business circle.
Step 2: Determine the street.
If a good business circle in the world is fertile ground for cultivating storefronts, then a good store site is like the root of a tree, which can properly absorb the nutrients in the business circle and make the storefronts successful and thrive. Therefore, the store location is directly related to the quality of the store, and the different store locations will lead to the loss of performance. Therefore, the advantages and disadvantages of store location conditions are the first important consideration for store enterprises to open stores.
Step 3: Highway People Flow
The evaluation of road pedestrian flow is the focus of store location. Different means of transportation and urban planning constitute different roads, and people flow on the roads, thus affecting the consumption results. * * Roads should be the only way to provide residents with commuting and daily life, and usually they should be very developed and convenient.
Step 4: Street environment
For a mature city, there should be some fixed streets with relatively concentrated sales of big brand clothes, and the rent of such streets will be higher, but don't be afraid that the high rent will bring much higher income and turnover. High rent itself has gold content. In a small city, there may be only one or two such streets, and in a big city, there may be many such streets.
Moreover, the categories will be different. For our big-eyed frog brand, what we are looking for is a place where clothing brands are relatively concentrated. The more concentrated the brand, the more mature the market atmosphere, the more consumers come here to buy, and the better the sales atmosphere. And such a place is very suitable for the development of our big-eyed frog brand. There is also a simple way to choose, that is, choose the street with McDonald's and KFC. Because they are very particular about site selection, they are determined through long-term comprehensive investigation and evaluation of the market, and they have strong customer gathering ability, which can better help gather customers.
Step 5: Street Direction
It is also very important to choose the right street: a normal street will have two sides, that is to say, there are two pedestrians in the direction of the vehicle. So how to determine which of these two directions is more suitable? We used to call it up and down. Uplink refers to the route that everyone leaves home for work. Downward refers to the route for everyone to go home. So when choosing, you must choose the downward direction.
So how do you judge which direction the downlink is? A simple way: go directly to the selected street to observe during off-duty. It should be obvious that people and cars are more in one direction. Then obviously this direction is the downward direction.