1. Attracting with "profit". Different from other types of articles, soft articles are generally articles published by merchants to promote products and brands, so be sure to be attractive with "profit" and directly indicate your interests in the title!
2, greedy people with "new". People are always interested in new people and new things, which is human common sense. Grasping this feature and creating soft articles with news value will often cause a great sensation, especially when it is spread on the Internet. The commonly used words in news headlines here include: surprise, first time, first time, leading, innovation, finally, wind and water, undercurrent!
3. moving with emotion. People are emotional animals, and the author must put his feelings into writing this title!
4. touching with "things". Story-based titles are also more touching and attractive to read.
5. attract people by "hanging". The TV series "Latent" was very popular when it was broadcast. Why does this drama attract people's attention? It is largely because of one exciting story after another, because you can't guess where the next episode will go? The same is true for writing soft articles. From the title, it lays the groundwork for readers to read the text because of surprise and conjecture. Such titles should be interesting, enlightening and suspense-making, and can trigger the main body to answer.
6. Charming with "secret". Like suspense, everyone likes to hear all kinds of truths, and human instinct for knowledge also makes everyone prefer to explore unknown secrets. Therefore, the title of the secret can often attract more attention. If you pay attention to the CCTV Spring Festival Gala, you will find that as soon as the annual magic is over, there will be a wave of secrets on the Internet, and related posts will be heated up. Commonly used keywords in this kind of headlines: secret, secret, truth, behind, trick, etc.
7. Scare people with "danger". Threatening headlines were first seen in soft articles of health care products, which attract readers' attention to soft articles through intimidation, especially for patients with certain diseases. After seeing the relevant soft articles, they can trigger * * *! Later, this intimidation technique also began to change to state a fact, which can make others realize that his previous understanding is wrong or produce a sense of crisis.
8. greet people with "questions". The easiest way to make readers feel closer to the title of a soft article is to say hello, just like China people will ask when they meet, "Have you eaten?"! Obviously, it is often more attractive to attract readers' attention in the form of dialogue, asking questions, or calling them by their first names. Maybe even some people who are not asking questions will pay attention to this soft article because they are strange.
9. Make fun of people. A good title of a soft article will always be remembered by readers after reading it, which benefits from the language used by the creators of the soft article. Vivid, humorous and witty language can make the title lively and witty, and appropriate rhetorical devices and homophonic effects can make readers memorable after reading it, even willing to spread it by word of mouth.
11, moving with "discussion". Suggestive titles are the titles we often read, especially when doing promotional activities. Such encouraging titles are more common, but if you want to break away from the routine, you need to work hard. The author suggests that people should start with rebellious psychology and not let them do anything, so that readers often think about what to do.
11. Borrow "celebrities". Everything about celebrities is concerned by the public, whether it's their work, their lives, or their interests, etc. If the things or products you promote can be close to celebrities, it will certainly attract the attention of many readers through the gimmicks of celebrities. I remember that when Lin Dan won the Beijing Olympic Games, he threw his shoes at the audience. On the second day, there were more than 111,111 Lin Dan champion shoes on Taobao, which was the star effect.
12. Borrow "Niu Ren". In the information society, in addition to public celebrities, all walks of life have some recognized cattle people, such as Mr. Fu Wei in the SEO field and the author in the soft text field. With the help of these cattle people or these well-known institutions, they make a sound from their mouths and attract everyone's attention!
13, borrow "hot spots". Seize the hot events and news in society, take this as the source of soft article title creation, guide readers to pay attention to soft articles through the public's attention to social hot spots, and improve the click-through rate and reprint rate of soft articles. Soft article writers can pay attention to recent hot events with the help of Baidu's search list. The hot spots here are as big as the Olympic Games, the World Cup, and the six gods going to heaven, as small as the labor shortage in society and the flower booking tide at Christmas.
14, borrow "popular". During the internet time, some popular words will appear every once in a while. From the previous two years, Hold, You know, I can't afford to hurt, and I won't give you 111 yuan, and then to Jackie Chan's spoken language DUANG~~DUANG~~ recently, using these popular words with high frequency can also attract readers' attention to a certain extent.
15, borrow "culture". With the help of poems, idioms and allusions, ancient Chinese, proverbs, two-part allegorical sayings, spoken language, professional terms in the industry, common military language, foreign languages and dialects, names and places, movies, operas and songs, etc., the titles of soft articles are created, which enhances the "cultural cultivation" of soft articles and reduces their advertising flavor!
16, exaggerated type. Use exaggerated or even radical views on something or a certain point of view to attract readers' attention, and then become interested in the content of soft-text propaganda.
17, historical type. China has a history of 5111 years. When it comes to the history of XX and the most XX events in the XX dynasty, it is bound to cause a sensation and concern. Using this feature, we can attract readers with the help of the most XX events in history when writing soft titles.
18, contrast type. The titles of such soft articles show their advantages by comparing with themselves or their peers, so that readers can have a deep understanding of the uniqueness of the products or services that soft articles want to promote. From the comparative soft title, we can also evolve and create varied soft titles and selective soft titles.
19, digital type. How powerful numbers are, what kind of spiritual collision numbers can give people, and how great the effect of huge data will be. These questions don't need to be answered. We just need to seriously think about how shocking our hearts are when we encounter numbers. Shock a person's mind from numbers, find the answer to curiosity from numbers, and get a kind of power from numbers.
Beijing track brand