The boss mentioned in the article "Fanghua: Live in the group first, then realize yourself" that former colleagues gave up their high-paying positions to be airbnb homeowners. In fact, the boss has a similar idea. Some people say that everyone has a dream of opening a shop. However, the boss's stock is too small to support him to devote himself wholeheartedly to the homestay business, so he has always had this idea but has not put it into practice. However, one thing that happened at home recently made the boss see the possibility of practicing as a "B&B mvp", that is, hanging the idle house in his hometown on airbnb and letting his mother look after it at home. Therefore, when I saw the news that the B&B experience sharing meeting was held freely, the boss who planned to go home for the New Year and start action immediately signed up for study.

This sharing session will be held at No.40 Freedom Station, Hezuo Hutong, a quadrangle transformed by Freedom and Designer Shuhei Aoyama. Simple without losing warmth and style, including bar, coffee lounge, activity area, etc. Some are indoors, some are on the terrace on the second floor or in the middle yard, and a ginkgo tree is rooted in the middle of the yard. I heard that autumn leaves are beautiful ~

The main content of the sharing session is about the brands of the founders of the two homestay brands. After listening to this, the boss summed up the following points to know before doing homestay. Of course, the most important thing is that if you want to be a homestay, you must be prepared. This is not a simple emotional job ~

The biggest difference between B&B and hotels is that B&B is more personalized. Different from hotels suitable for the general public, B&B emphasizes its unique tonality to attract people who like this tonality, and many of these people will also become iron powder with super liquidity. Therefore, before making a hotel, we need to find the location of the hotel and the user base that comes with it. Of course, this process is capricious. It can be said that the tonality of the hotel is defined by the owner's taste, and then attracts people of the same kind. But more often, we need to do market research, find the tastes of the public and individuals, and create a hotel style suitable for a certain group of people.

When it comes to reality, especially bosses, they can only make use of existing resources to make homestays, but they can't freely choose the location. They need to investigate the surrounding environment and crowd characteristics, find out the demand gap of these people, and transform them into homestay style, so as to do a good job in market positioning.

Why do people stay in B&B instead of more formal hotels? Often because of the tonality mentioned in the first article, the style of B&B can meet people's needs to relax their environment, so they choose to stay in B&B. At this time, it is necessary for hotel operators to tap the needs of users and optimize the user experience. It can be said that the service they provide is very detailed, which makes people feel as relaxed as at home, but it is much more fun than at home.

When decorating, operators can do a lot of decoration and peripheral services according to their own positioning, not only to live well, but also to play together, such as making a projection area, which can be used for watching movies or holding a group building sharing meeting. You can have some ideas in it to give the guests a personalized experience, such as writing the words of welcome to the guests on the blackboard, knowing the guests' preferences and making some preparations before checking in.

Many small shops will put a guest book in the store to let guests write their own stories. In fact, this is also an exclusive experience, guiding guests to write some stories in this relaxed but not long-term environment. Through these stories, operators can also do some publicity and so on. Let the guests feel that they are concerned, their stories are valuable, and they can get psychological satisfaction, thus enhancing their attention to B&B. This is actually a way to improve stickiness and promote communication.

In short, we need to try our best to occupy the guests' minds: this homestay is comfortable to live in and has a good environment, which is better than home!

The advantage of crowdfunding is not only to raise some funds, but more importantly, to know what customers like and what kind of optimization they want. Through this clear demand, the waste of resources can be reduced. Through crowdfunding, it can naturally attract the continuous attention of some people and help brand communication.

In view of the online environment, the crowdfunding platform mentioned above is a publicity channel, and other new media such as self-built official WeChat account and Weibo are indispensable, but the key is to strive for the big platform to bring traffic. For example, the two homestay brands of this sharing meeting will have the opportunity to show themselves in front of the guests. Nowadays, many big platforms emphasize empowerment, provided that the quality of the products is up to standard or even excellent, so if you have no money to buy traffic, you should install a house first, produce some high-quality content, and then win the favor of big platforms ~

Offline channels can selectively publicize in a small scale, such as distributing a single page to the gathering place of these users according to their own positioning and user groups. A more effective way is that the existing organizations related to these users, such as student associations or company administration, strive for cooperation opportunities through resource replacement, concentrate on doing some publicity, and then drive users in the user group to spend.

The above is what the boss summed up from this sharing meeting. After putting it into practice, the effect will be constantly updated. I'm a little excited to think that I can really have my own homestay soon ~

Today is Christmas Eve. Send a Christmas tree in Oriental Plaza. Merry Christmas!