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A Sophisticated Presentation of Bauhaus Style: NeueHouse Office Space in Los Angeles

NeueHouse Hollywood is located in the CBS Radio Building and Studio, a Los Angeles landmark. Designed by Swiss architect William Lescaze in 1938, the Internationalist style building was restored and remodeled by the Rockwell Group in a way that completely preserves the quality and modernity of the building, drawing inspiration from the streamlined geometric forms and sophisticated use of mechanical-era materials, designed in a way that allows the building's unique and innovative spirit to be preserved and conveyed. NeueHouse Hollywood also includes a dining room with custom-built banquettes and chandeliers, chairs from Poltrona Frau, and display cases showcasing objects from the former CBS studios.

Rockwell Group partnered with NeueHouse Studios to blend the latter's DNA with the original building's social role and ethos as "a center for innovation in the entertainment industry," to create a place that will serve the needs of emerging entrepreneurs and startups in Hollywood. A new office building for Hollywood's emerging entrepreneurs and startups. The seven-story building is more than double the size of the New York office building. Exquisite white marble and silver-colored metal components contrast with the original building's rough concrete walls, polished concrete floors, and exposed structural details. The veining of the Moroccan carpets echoes the abstract geometry of the building, as modernist architects used to do - balancing the coldness and simplicity of the building's form with a softer, softer interior design.

Members enter the building through a spacious, open courtyard. At one end of the entrance hall is the reception desk, whose rough, model-stamped concrete counter contrasts with the delicate white marble tabletop at the rear. At the other end of the hall, in front of the rough concrete wall, is the flat and subtle coffee bar, where entrepreneurs can socialize in this rustic, well-preserved modernist style space. Inside the meeting area with a mezzanine, conference rooms are arranged around a central lounge for intensive and lengthy brainstorming sessions among the entrepreneurs.

Large custom-made chandeliers hang from the ceiling above the main gallery and meeting rooms, and Rockwell Group designed 10 different types of chandeliers inspired by the building's remaining modernist objects, which are located in the building's lobby, studios, meeting rooms, offices, and reception areas. Members can access the second floor via the main staircase, the elevator on the side of the screening room, or a secondary staircase near the lobby. The reading area, which is connected to the elevator, is defined by two showcases displaying objects from the CBS Studios era.

A fireplace forms the visual centerpiece of this informal gathering space, and a wooden bench runs along the back wall of the reading area, separating it from the private dining area. The interior design of the 3rd floor lobby and lounge area, as well as the fixtures and furnishings, reference some of the building's remaining details, and the NeueHouse's largest terrace, which can be used for a variety of events, is also located on this members-only floor. The terrace features lounge areas, intimate booths, semi-open meeting rooms and long tables for catering.

Levels 4 and 5 offer more workspaces and private studios, with a more intimate atmosphere in the lounge space. Meeting rooms on these two levels offer far-reaching views of the Hollywood Hills and downtown Los Angeles. The modernist elevator directional elements in the corridors and the original curved walls have been carefully preserved. The spacious boardroom is located on the 6th floor of the building, a level with a more refined and luxurious décor. Soft-packed walls and oak floors painted in piano lacquer form the backdrop, and the designers chose Bauhaus-style furniture to give the room a sense of nostalgia.

NeueHouse Hollywood is located in the CBS Radio Building and Studio, a Los Angeles landmark. Designed by Swiss architect William Lescaze in 1938, The Rockwell Group's restoration and renovation of this Internationalist-style building retained all of the building's qualities and modernity, drawing inspiration from streamlined geometric forms and the use of sophisticated, mechanical-era materials in a design concept that preserves and conveys the building's unique spirit of innovation. NeueHouse Hollywood also includes a dining room with custom-built banquettes and chandeliers, chairs from Poltrona Frau, and display cases showcasing objects from the former CBS studios.

Rockwell Group partnered with NeueHouse Studios to blend the latter's DNA with the original building's social role and ethos as "a center for innovation in the entertainment industry," to create a place that will serve the needs of emerging entrepreneurs and startups in Hollywood. A new office building for Hollywood's emerging entrepreneurs and startups. The seven-story building is more than double the size of the New York office building. Exquisite white marble and silver-colored metal components contrast with the original building's rough concrete walls, polished concrete floors, and exposed structural details. The veining of the Moroccan carpets echoes the abstract geometry of the building, as modernist architects used to do - balancing the coldness and simplicity of the building's form with a softer, softer interior design.

Members enter the building through a spacious, open courtyard. At one end of the entrance hall is the reception desk, whose rough, model-stamped concrete counter contrasts with the delicate white marble tabletop at the rear. At the other end of the hall, in front of the rough concrete wall, is the flat and subtle coffee bar, where entrepreneurs can socialize in this rustic, well-preserved modernist style space. Inside the meeting area with a mezzanine, conference rooms are arranged around a central lounge for intensive and lengthy brainstorming sessions among the entrepreneurs.

Large custom-made chandeliers hang from the ceiling above the main gallery and meeting rooms, and Rockwell Group designed 10 different types of chandeliers inspired by the building's remaining modernist objects, which are located in the building's lobby, studios, meeting rooms, offices, and reception areas. Members can access the second floor via the main staircase, the elevator on the side of the screening room, or a secondary staircase near the lobby. The reading area, which is connected to the elevator, is defined by two showcases displaying objects from the CBS Studios era.

A fireplace forms the visual centerpiece of this informal gathering space, and a wooden bench runs along the back wall of the reading area, separating it from the private dining area. The interior design of the 3rd floor lobby and lounge area, as well as the fixtures and furnishings, reference some of the building's remaining details, and the NeueHouse's largest terrace, which can be used for a variety of events, is also located on this members-only floor. The terrace is furnished with lounge areas, intimate booths, semi-open meeting rooms and long tables for catering.

Levels 4 and 5 offer more work areas and private studios, and the atmosphere of the lounge space is more intimate. Meeting rooms on these two levels offer far-reaching views of the Hollywood Hills and downtown Los Angeles. The modernist elevator directional elements in the corridors and the original curved walls have been carefully preserved. The spacious boardroom is located on the 6th floor of the building, a level with a more refined and luxurious décor. Soft-packed walls and oak floors painted in piano lacquer form the backdrop to the room, and the designers chose Bauhaus-style furniture to give the room a distinctly nostalgic feel.