(2) By providing correct market information, we can understand the possible changing trend of the market and the potential purchasing motives and demands of consumers, which will help marketers identify the most profitable market opportunities and provide new opportunities for enterprise development.
(3) It is helpful to understand the development status and technical experience of related industries and provide information for improving the business activities of enterprises.
(4) The overall publicity strategy needs to provide information and support for the market positioning and product promotion of enterprises.
(5) The information obtained through market research can not only help us understand the market situation, but also predict the changing trend of the market, so as to make plans and arrangements for enterprises in advance, make full use of market changes and seek benefits for enterprises.
Extended data:
Research methods of market research:
(1) copywriting investigation
Mainly the collection, collation and analysis of second-hand materials, the main channels come from online information search and library information search.
(2) Field investigation
Field investigation can be divided into inquiry, observation and experiment.
(3) Special investigation
Special surveys include fixed samples, retail sales, consumer survey teams and other continuous field surveys; Using projection method, conjecture test method and semantic difference method to study purchase motivation: CATI computer survey and other forms.
(4) competitor research
"Know yourself and know yourself, and you will win every battle", the oldest idiom in China summarizes the importance of competition research. In today's increasingly fierce market competition, not knowing the competitive market situation and competitors means there is no chance of winning.
The core of market research report:
Realistically reflect and analyze objective facts. The research report mainly includes two parts: one is investigation, and the other is research. The investigation should go deep into reality, accurately reflect objective facts and not rely on subjective imagination.
Understand the true colors of things and master the materials in detail. Research, that is, on the basis of grasping objective facts, carefully analyzes and thoroughly reveals the essence of things.
As for the countermeasures, some opinions can be put forward in the research report, but they are not the main ones. Because the formulation of countermeasures is an in-depth, complex and comprehensive research process, whether the countermeasures put forward in the research report are adopted or promoted to policies must be pre-evaluated by policies.
Baidu Encyclopedia-Market Research