The market research report can be divided into three parts. First of all, it can describe the purpose of research; Second, it can describe the main content of the study; Third, it can describe the results of the research.
Model market research report format Article 1:
1. The format of market research report generally consists of title, table of contents, overview, text, conclusions and suggestions, annexes, etc.
(1) title
The title, report date, entrusting party and investigating party should be printed on the title page.
With regard to the title, it is generally necessary to clearly and concretely express the surveyed unit and survey content on the same page as the title, such as. Some investigation reports also take the form of headlines and subheadings. Generally speaking, the headline expresses the theme of the survey, while the subtitle specifically indicates the units and problems of the survey. Such as: reader's research report.
(2) content
If the contents and pages of the research report are large, in order to facilitate readers' reading, the main chapters and appendices of the report should be listed in the form of a catalogue or index, and the title, relevant chapter numbers and page numbers should be indicated. Generally speaking, the length of a directory should not exceed one page. For example;
catalogue
1, survey design and organization implementation
2. A brief introduction to the composition of the respondents
3. Brief introduction of the main statistical results of the survey.
4. Comprehensive analysis
5, data summary table
6. Appendix
(3) Overview
The overview mainly expounds the basic situation of the subject, that is, according to the order of market research topics, it expounds the principles of selecting, evaluating, drawing conclusions and making suggestions on the original data of the survey. It mainly includes three aspects:
First, briefly explain the purpose of the survey. That is, briefly explain the origin of the investigation and the reasons for entrusting the investigation.
Two, a brief introduction to the survey object and content, including time, place, object, scope, main points and questions to be answered.
Thirdly, the methods of investigation and research are briefly introduced. Introducing the methods of investigation and research helps to convince people of the reliability of the investigation results, so we should briefly describe the methods used and explain the reasons for choosing the methods. For example, whether to use sampling survey or typical survey, whether to use field survey or copywriting survey, these are generally the methods used in the investigation process. In addition, the methods used in the analysis, such as exponential smoothing analysis, regression analysis and cluster analysis, should also be briefly described. If there is a lot of content, there should be a detailed technical report to explain and supplement it, and attach it to the annex of the last part of the market research report.
(4) Text
The text is the main part of the market survey and analysis report. This part must accurately explain all relevant arguments, including the conclusion from the problem to the conclusion, the whole process of argumentation, the method of analyzing and studying the problem, all the survey results and necessary market information for market decision makers to think independently, as well as the analysis and comments on these situations and contents.
(v) Conclusions and recommendations
Conclusions and suggestions are the main purpose of writing a comprehensive analysis report. This part includes a summary of the main contents put forward in the introduction and text, and puts forward some choices and suggestions on how to use proven measures and solve specific problems. Conclusions and suggestions should closely correspond to the text, and no conclusions without evidence or arguments without conclusive opinions should be put forward.
[6] Accessories
Attachments refer to the parts that cannot be included or mentioned in the main text of the research report, but they must be accompanied by explanations related to the main text. It is a supplement or a better explanation to the written report. Including data summary table, original materials, background materials and necessary technical reports, such as details of selected samples and copies of documents used in the investigation.
Second, the content of the market research report
The main contents of the market survey report are:
First, explain the purpose of the investigation and the problems to be solved.
Secondly, introduce the market background information.
Third, the method of analysis. Such as sample extraction, data collection, collation, analysis technology, etc.
Fourth, research data and its analysis.
Fifth, put forward arguments. That is, put forward your own views and opinions.
Sixth, demonstrate the basic reasons for putting forward opinions.
Seventh, put forward alternative suggestions, schemes and steps to solve the problem.
Eighth, predict possible risks and countermeasures.
Model market research report format Article 2:
Quantitative item
1, questionnaire design
Based on years of practical experience, Yimei Tianchen has developed a professional questionnaire design template, which ensures the comprehensiveness and practical operation of the researcher's design.
On the other hand, the researchers of Yimei Tianchen Company adjusted the survey outline or questionnaire according to the research purpose and content, and submitted the outline or questionnaire to customers for modification or discussion, and conducted several trial visits. The researcher of Yimei Tianchen Company revised the questionnaire, and the customer finally confirmed the questionnaire.
2. Project training
Generally, before accepting any project, all interviewers must receive strict and in-depth basic training, with the purpose of making them understand the principles and importance of sampling methods, investigation and operation methods, as well as interview skills, including questioning and questioning skills. We will let the interviewer simulate the interview and give guidance until we are satisfied.
For each specific project, the interviewer will receive detailed training on the questionnaire and special requirements of the project, and arrange a trial visit.
Project training, trial interview and trial interview summary will ensure that each interviewer's understanding of the questionnaire is consistent and learn the necessary interview skills.
3. Trial access and access control
Make a trial interview of 10 or more before the project is officially launched to ensure that the interviewer is familiar with the questionnaire process.
The interviewer will visit in strict accordance with the requirements of the supervisor. If it is a new interviewer, the supervisor will accompany 1 household.
Customers can accompany the interviewer to see the house or observe the street visit.
After each interviewer finishes a visit, the supervisor will call everyone to summarize the visit.
After the daily visit, the supervisor will count the progress of the project, and we can provide the project progress report every day if the customer requests. Usually we provide it once every half week. The project progress report includes the number of people we contacted and the number of people who successfully visited, or subdivided into a certain category of people (according to customer requirements).
4. Questionnaire review
The project supervisor is responsible for grading and reviewing the completed 100% questionnaire to ensure that the interviewers have no problems in understanding the questionnaire, and will make supplementary visits and corrections at any time if there are any problems.
In addition, Yimei Tianchen Company has a quality supervision department which is independent of the interview and is responsible for the questionnaire review. 40% of the questions in the questionnaire will be reviewed again, including 20% on-site review and 20% by telephone to ensure the integrity of the questions and the quality of the questionnaire. If 40% of the questionnaires are suspicious, we will increase the proportion of spot checks. If an interviewer is found to have quality problems, we will void his questionnaire, and other interviewers will make up the same number of interviews, and the losses caused thereby will be borne by Yimei Tianchen Company. Interviewers who cheat badly will be expelled from the company.
5. Coding and data analysis
30%-50% of the open questionnaires will be used to compile the code table. All codes will be reviewed by the coding supervisor for the second time to ensure the correctness of the open-ended questions.
The completed questionnaire will be handed over to the data processing department in time. Yimei Tianchen Company has special data software to input the data twice to ensure the correctness of the input data. The data will be further cleaned to ensure its logic and consistency. If the answer to the question is found, the colleagues in the data department will find out the questionnaire and return it to the supervisor of the visiting department for a return visit.
6. Principle of confidentiality
Yimei Tianchen Company will keep all information of customers confidential. Without the permission of the customer, we will never disclose the relevant information of the project to a third party.
Qualitative project-seminar as an example
1, research and design preparation
According to the customer's industry characteristics, choose the appropriate and experienced forum host.
Research and design the outline/process of the seminar and submit it to the customer for discussion.
2. Preparations for project implementation
Confirm the interviewee's conditions/grouping/special quota/meeting/time/other project requirements with the project leader.
Reservation control: 8-person standard meeting should be reserved for 10- 12 people, and the number of people reserved for the same interviewer should not exceed 1.
2-3 days before the meeting, the project manager will personally distribute the invitation letter to check whether all the equipment is working properly.
Screening, confirmation and training of meeting recorder.
3. Meeting site
Debugging equipment and site layout.
After the meeting, the respondents will be screened and the most suitable eight candidates will be selected to attend the formal meeting.
After the interviewee enters the site, fill in the background information of the interviewee and give it to the client, the host and the recorder.
Ensure recording/translation/recording and video recording (tape changing).
Give gifts, thank you and clean the venue after the meeting.
4. Post-meeting work
Organize recordings/meeting minutes/other materials and send them to customers.
All data archiving
Yimei Tianchen Company has a perfect market research model for every step of marketing management. These models can solve the decision-making problems faced by customers to the greatest extent and provide a complete and comprehensive research template for the researchers of Yimei Tianchen.
Researchers at Yimei Tianchen believe that
1, researchers should first evaluate customers' information needs when making decisions.
2. Researchers must provide objective information that can be directly used for decision-making.
3. Researchers must cooperate with customers and make decisions on related issues according to the reflected information.
4. Researchers must also work with customers until the final implementation of the decision.
Good days-more value-added services
In a word, our company is willing to provide quality services for customers who trust us with its profound professional knowledge, good industry reputation and the business philosophy of "serving customers with heart" and create brilliance together with customers who accompany us to grow up.
Model market research report format Article 3:
& lt20 14 > cement mining market survey report: the content is rigorous, the data is detailed, and the chart is intuitive, which helps you accurately grasp the regional consumption market segments of cement products and correctly formulate the competitive strategy and investment strategy of enterprises.
This report integrates the data resources and expert resources of many authoritative organizations, extracts accurate and truly valuable information from a large number of data, and conducts research and analysis from the perspectives of theory to practice, macro to micro in combination with the environment in which the product is located. Its conclusions and viewpoints strive to achieve the unity of foresight, practicality and feasibility. Our main data comes from authoritative professional research institutions in the industry, such as the National Bureau of Statistics, the National Information Center, the General Administration of Customs, relevant industry associations, and our center's field research.
This was carefully produced by a group of experts after a year of market research and data collection by Junlve Industrial Research Institute. It is one of the important decision-making bases for enterprises, related investment companies and zhèngfǔ incarnation departments in the industry to accurately grasp the industry development trend, understand the industry competition pattern, avoid management and investment risks, and make correct strategic decisions on competition and investment, which has important reference value!
catalogue
Chapter I Overview of Cement Mining Industry
Section 1 Industry Introduction
Section II Product Development Process
Section III Current Industrial Policies
The fourth quarter life cycle of mining cement industry
Section 5 Market Competition Degree of Mining Cement Industry
Chapter II Production Investigation of Mine Cement Products
Section 1 Statistics of Domestic Output
I. Product composition
Second, the output statistics
Section 2 Regional Output Structure
Section III Enterprise Market Concentration
The fourth quarter product production cost
Section 5 Investment and Construction of Recent Cement Mining Projects
Chapter III Investigation on Consumption of Mining Cement Products
Section 1 Product Consumption Survey
Section 2 Price Survey of Mine Cement Products
Section 3 Survey of Consumer Groups
First, the composition of consumer groups.
Second, the consumption characteristics of different groups.
Third, the downstream consumer market demand scale survey
The fourth quarter consumption regional market research
Section 5 Brand Satisfaction Survey
I. Brand structure
Second, the brand regional differences survey
Third, brand satisfaction.
Section 6 Channel Investigation
First, the analysis of sales channels (tight, loose, main channels, etc. )
Second, the composition of consumer places.
Chapter IV Investigation on Import and Export Markets of Mining Cement Products
Section 1 Import Market
I. Structure of imported products
Second, the geographical pattern of imports.
Three. Statistics of import quantity and amount
Section 2 Development of Export Market for Cement Products
I. Structure of export products
Second, the regional pattern of exports.
Three. Statistics of export quantity and amount
Section 3 Import and Export Policies of Mining Cement Products
I. Trade Policy (Dumping and Anti-dumping)
Second, tariff policy (preference or restriction)
Chapter V Investigation of Typical Enterprises and Brands
Section 1 Enterprise 1
I. General situation of the enterprise
Second, the product composition
Third, production and sales statistics
Fourth, the recent development plan
Verb (abbreviation of verb) regional mode of product launch
Section 2 Enterprise II
I. General situation of the enterprise
Second, the product composition
Third, production and sales statistics
Fourth, the recent development plan
Verb (abbreviation of verb) regional mode of product launch
Section III Enterprise III
I. General situation of the enterprise
Second, the product composition
Third, production and sales statistics
Fourth, the recent development plan
Verb (abbreviation of verb) regional mode of product launch
Chapter VI Consumption Survey of Key Cities
Section 1 City 1
I. Product brand structure
Second, the composition of consumer groups.
Third, the composition of consumption channels.
Fourth, the price trend.
Verb (abbreviation of verb) product satisfaction survey
Section II City II
I. Product brand structure
Second, the composition of consumer groups.
Third, the composition of consumption channels.
Fourth, the price trend.
Verb (abbreviation of verb) product satisfaction survey
Section III City III
I. Product brand structure
Second, the composition of consumer groups.
Third, the composition of consumption channels.
Fourth, the price trend.
Verb (abbreviation of verb) product satisfaction survey
The fourth quarter city four
I. Product brand structure
Second, the composition of consumer groups.
Third, the composition of consumption channels.
Fourth, the price trend.
Verb (abbreviation of verb) product satisfaction survey
Chapter VII Research on Market Segmentation
Section 1 Market Segmentation 1
First, the product application characteristics
Second, market capacity.
Third, consumption patterns.
Fourth, the development trend.
Section 2 Market Segmentation
First, the product application characteristics
Second, market capacity.
Third, consumption patterns.
Fourth, the development trend.
Section 2 Market Segmentation
First, the product application characteristics
Second, market capacity.
Third, consumption patterns.
Fourth, the development trend.
Chapter VIII Research on Upstream and Downstream Market of Mining Cement Market
Section 1 Raw Material Market
I. Raw Material Composition of Upstream Mining Cement
Second, domestic production and sales
Third, the price trend of raw materials
Fourth, the supply situation of major suppliers.
Verb (abbreviation of verb) industrial policy
Section 2 Consumer Market
First, the composition of mining cement consumption market
Second, the changing trend of mining cement consumption market structure
Three. Relevant policies of cement downstream market development
Four, the main consumer groups (enterprises) consumption
Section 3 Analysis of Industrial Chain Operation
First, environmental analysis of mining cement industry
Second, the upstream and downstream correlation analysis
The fourth quarter mining cement industry development prospect forecast
The exclusive conclusion and strategic suggestion of the ninth zhanghua Jing
Section 1 Main conclusions and viewpoints
Section 2 Exclusive Strategy Suggestions
First, the macro industry perspective
Second, the micro-enterprise perspective.
The above is what Bian Xiao shared today, and I hope it will help everyone.