1. Development prospects

I've been living on campus since junior high school? Know the headache of eating? That is, the food in the canteen. Because school canteens are generally made in the form of cauldrons? Therefore, although the price is low, it is rarely really popular with students. And students' complaints about the food in the canteen have been around since ancient times. Although college students can eat out of school? But most students are forced by economic factors? Or would you like to eat in the school cafeteria? The quality of food is not guaranteed? Will cause many problems? Students can't keep up with nutrition? Even some students often skip meals. So? Malnutrition, stomach diseases and other diseases that should not appear in college students are also common? This has laid a hidden danger for students' physical and mental health. So I decided to integrate the advantages and disadvantages of canteens and restaurants? Open a student self-help nutrition fast food restaurant.

2. introduction to the store

6. the market economy is developing rapidly? Changing? Dynamic? Therefore, we should look at the development of an enterprise from a long-term perspective and analyze it? Make a long-term plan? After each stage, should we summarize the overall situation of the operation? And make the next plan? Such a ladder-like development model. After the business is stable? Can you consider expanding your business? Add other services? And can find new markets? Do chain business? And slowly build your own brand? Can you develop into a catering industry that provides food for students? Anyway? Take a long-term view? Only in this way can we have the future of the enterprise.

Question

How to write the catering business plan

IV. Restaurant management structure

How many managers and cashiers are there? 1 chefs? Two waiters.

the business philosophy focuses on the following points.

what are the main cultural characteristics? Health care and humanistic care

What are the main product features? Vegetarian food with dietotherapy and health care function

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What are the main service features? Membership-based tracking service

What are the main environmental features? Green dining environment with traditional cultural flavor

V. Market analysis

Dining in canteens in universities has always been a problem? The poor quality of college food has become a recognized problem? Just satisfy the students' food and clothing. _WW.hnboxu.Com Boxu Fanwen. com: How to write a catering business plan? But the quality is far from the students' requirements. The diet in some universities is worrying? Even some university canteens have been poisoned collectively.

this plan is based on this? In order to ensure the food safety of college students? Improve the diet quality of college students? Establish a college diet alliance? To provide low-cost, safe, high-quality and distinctive food for college students? And at the same time provide certain work-study jobs for colleges and universities? Help poor students finish their studies better.

advantages and disadvantages?

advantage analysis? The operation of this restaurant has solved the problems of single taste of meals in school canteens? There is no worry about the hygiene of mobile stalls? And as convenient and fast as the canteen? Save time. Besides? This restaurant adopts self-help selection? Should be easily welcomed by customers? And can save some human resources. At the same time Cold drinks, ice porridge, etc. are also provided for meals? And

provide free tea. Simple and comfortable decoration will be a major feature of the restaurant? Students generally like to eat in clean restaurants with good service attitude? Therefore, satisfactory service will also be a major feature of our store. Besides? Does the school cafeteria have a clear time limit for eating? And few restaurants outside the school sell breakfast? Therefore, it is easier for our store outside the school to seize the market share lost due to the time difference on page

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? In other words, it is the market share generated by the potential customers who want to eat for a period of time before and after the dining point.

disadvantage analysis? Because it's just starting? Fast food restaurants are smaller? For example, the human resources and service items for dining are relatively limited. And the competition inside and outside the campus is fierce? Therefore, there are still many disadvantages. On the other hand? Because school holidays are fixed? Will the number of tourists plummet during the winter and summer vacations? And there will be less during the winter vacation than during the summer vacation? This will be a difficult problem to solve.

opportunity analysis? According to our market research and analysis? Is there a market demand for our products? And has certain competitiveness. And I am a student-one of the largest customer groups? So we can better understand what products and services customers need. From these aspects? There should be a good chance to squeeze into the catering market.

threat analysis? There is a direct and inevitable relationship between the service of restaurants and the quality of products and the operating cost? So the price of the product will not be lower than that of the competitors? Although the overall price is not too high? But Xiang

sponsors a party organized by the school to promote it? Remind customers of their consumption awareness through activities. For holidays? Carry out targeted promotion strategies such as distributing leaflets.

VII. Analysis of financial situation

1? According to the calculation, it can be preliminarily concluded that the start-up capital of the restaurant needs about 11611 yuan? The venue rental fee is 2111 yuan? Fees for applying for food and beverage hygiene license and other documents in 611 yuan? The venue decoration cost is 3111 yuan? The purchase cost of kitchen utensils is 1111 yuan? 4,111 yuan for infrastructure and other expenses? .

2? The cost of the operation stage mainly includes? Employee salary? Material purchasing cost? Venue rental fee? Tax? Water and electricity fuel

fee? Miscellaneous expenses etc.

3? Daily operating financial budget and analysis

According to budget analysis and investigation? Can the market capacity be preliminarily determined? And roughly estimate the total daily turnover of about 811 yuan? Yield 31%? It can be calculated that the payback period of investment is about three months.

VIII. Marketing mix strategy

Tangible marketing strategy?

because the financial strength of this restaurant is still weak? Therefore, in the early stage, we will adopt a marketing strategy of avoiding reality and avoiding emptiness? Avoid a lot of hard advertising marketing? And take a set of effective commitment marketing to promote products. Through menus, posters, cultural manuals, advertisements, promotional activities, etc., we will publicize and advocate the business purpose and concept of Nature.

skillful marketing strategy?

sustainability and planning will determine that this restaurant has inherent advantages in avoiding the defect of low customer loyalty of ordinary restaurants

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? In order to make this restaurant establish a sense of authority and trust in the eyes of customers? This restaurant will establish a complete member information feedback system? Fulfill the marketing promise? _, customer feedback form. Strictly ask the staff to establish the concept of customer first in service? Listen carefully to customers' opinions.

2. Carry out customer satisfaction to the end. Establish the concept that customers are satisfied with themselves? Be considerate of customers all the time.

3. Establish a customer service questionnaire for restaurants? The special person in the marketing department is responsible for tracking customers regularly.

IX. Make great efforts to create the brand image of green food

According to the characteristics of fierce competition, strong imitation and strong seasonality of dietotherapy products in restaurant enterprises? Realize the organic integration of explicit culture and implicit culture of enterprises? Strengthen the awareness and ability of brand protection of enterprises. Brand characteristics centered on health and green? By establishing a green image and developing green products? Implement green packaging? Use the green logo? Strengthen green communication? Promote healthy consumption to achieve marketing goals. Green marketing as a restaurant? We have a natural advantage? Our restaurant will strictly implement the standard of green restaurant? Whether from raw material procurement, food processing or sanitary environment? Will be strictly controlled. Strive to create a simple, elegant and stylish dining environment? Through the restaurant design layout, decoration style, temperature, etc. Reflect the concept of health and green.