Dietotherapy in China

Medicine tonic is not as good as food tonic, and dietotherapy is better than treatment

Essence of China Famous Cuisine

Among the top ten cuisines, there are 211 famous dishes with North and South flavors, all of which are 7-up drinks: non-cola

Facing the "monopoly" of Coca-Cola and Pepsi in the cola market, 7-up soda is facing embarrassment. Creative positioning has created a brand-new market for Qixi.

Maxwell's Coffee: Didi Xiangnong

As the second largest coffee brand in the world, Maxwell's advertising language is a classic. Different from Nestle, McBride's sensory experience is better. Although it is not as straightforward as Nestle's, it conforms to the artistic conception when tasting coffee, and at the same time, it closely combines the mellow taste of McBride's coffee with the inner feelings, which can also stand the test.

MacDonald's Coffee: Good things should be shared with good friends

Drips are fragrant, but the meaning is still unfinished

This is the advertising language for MacDonald's Coffee to enter the Taiwan Province market. As Nestle has firmly occupied the Taiwan Province market and that advertising language has been deeply rooted in people's hearts, MacDonald's had to start with emotion and combine coffee with friendship, which won the recognition of consumers in Taiwan Province, so MacDonald's Coffee successfully entered the Taiwan Province coffee market. When people see Macmillan coffee, they think of the feeling of sharing it with their friends, which is really good.

M&M chocolate: only soluble in the mouth, but not in the hand

This is the inspiration of the famous advertising master Reeves, which is a classic and has been handed down to this day. It not only reflects the M&; The unique USP of M chocolate sugar-coated packaging implies that M&; M Chocolate tastes so good that we don't want to keep it in our hands, stop for a minute.

dove chocolate: the milk is fragrant and silky.

It is a classic because of the psychological experience of "silky feeling". Silk is used to describe the delicate and smooth feeling of chocolate. The artistic conception is high enough and the imagination is rich enough. Make full use of associative feelings and exert the power of language to the extreme.

Coca-Cola: forever Coca-Cola, unique and delicious

In the carbonated beverage market, Coca-Cola always has a posture of giving up others, as if Coke is Coca-Cola. Although the slogan of Coca-Cola is changed every few years, and many classic theme slogans have been handed down, it is still the longest used sentence, which best represents the spiritual connotation of Coca-Cola.