the layout is very simple, which is nothing more than the design of the supermarket storefront, the planning of the store passage and the display of goods. However, store designers can often enhance their appeal to consumers and their ability to participate in competition through clever business design and store layout.

Simple and coordinated exterior decoration

Generally speaking, a successful storefront design not only plays a role in beautifying the store's capacity and enhancing its image, but also facilitates consumers' identification, which is conducive to creating the image and atmosphere of the supermarket. A harmonious, unique and distinctive appearance of supermarket stores can create a good corporate image and attract people to enter the store.

The appearance of the store affects the purchase motivation of consumers, and it has a great relationship with whether customers can go shopping at home. Among them, the most ideal design is to make your store attract consumers with its unique style.

when the supermarket carries out the exterior decoration of the storefront, it is necessary to make the exterior decoration consistent with the overall building structure and design style, and to draw up the design idea of the storefront decoration of the supermarket from the overall effect, so as to highlight the store size and corresponding grade of the supermarket as much as possible. In the choice of decorative colors, it is generally necessary to use pure and fresh and pleasing color positions to avoid abusing color rendering. Any inappropriate decoration and "heavy makeup" may cause consumers to have a restless and chaotic negative thought.

especially for small and medium-sized supermarkets, we must adhere to the principle of low cost, take the beauty of simplicity as the design idea throughout, and then effectively reflect the advantages and characteristics of small and medium-sized supermarket enterprises, and achieve four combinations: the combination with supermarket positioning grade, the combination with supermarket commodity structure, the combination with supermarket business methods and business hours, and the combination with the shopping habits of supermarket target consumers.

In principle, small and medium-sized supermarkets are different from shopping centers and hypermarkets. Specialized window displays will not only occupy a large shelf area, but also add up to an expensive investment and daily maintenance. Therefore, small and medium-sized supermarkets can only "make a fuss" instead of "make a mountain out of a molehill".

in the commercial retail industry, window displays mainly include closed, semi-closed, open and free-style creative types. Among them, closed and semi-closed windows are mostly used by big shopping malls and specialty store, while freestyle and creative windows can kill two birds with one stone in small and medium-sized supermarket stores. On the one hand, the window is made of glass, and the back wall of the window (the wall facing the inside of the store) is not covered, which keeps the communication with the store, so that customers can see the interior outside the store and the exterior inside the store; On the other hand, this kind of window is not really a place dedicated to displaying works of art or fine products, but serves as a stacking place for large commodities and a communication window for commodity publicity.

Generally speaking, the width of the window should be coordinated with the whole supermarket, and the depth and height should be conducive to the display of goods and conform to the visual habits of the public. For example, in a medium-sized supermarket, the window width can be between 311-511 cm, the depth is 61-211 cm and the height is 121-251 cm. In addition, the bottom of the window should be 31-61 cm higher than the sidewalk, based on the horizontal line of sight of pedestrians, combined with the actual size of supermarket stores.

creating a sound, light, color and taste atmosphere

It should be said that consumers' senses are an important way to promote their purchase behavior. For example, customers who shop in fresh areas are often attracted by the color of meat and the umami taste of sea goods; In the pastry and pasta area, the fragrant milk often makes people want to taste it.

As a small and medium-sized supermarket, the sound, light, color and taste should be integrated with the overall CI brand image recognition and complement each other, and their own standard strategies should be formed in the process of gradual exploration and observation, including the standard sound application strategy, standard light application strategy, standard color application strategy and standard taste application strategy in small and medium-sized supermarkets.

as a rule, supermarket customer passages mainly include linear, diagonal, curved and other forms. Among them, although the linear channel can fully save the area of the store, it is easy to use standardized shelf equipment, but the orderly and regular layout will inevitably form a cold atmosphere, which will easily make customers feel urged and restrict their free choice to a great extent.

in contrast, diagonal channel design greatly increases the visibility of different goods in the store, and customers will be slightly depressed when shopping in the store because of the active layout, which stimulates customers' shopping enthusiasm. However, this channel occupies more valuable store area than linear channel.

In addition, the curved channel is the most common design form in recent years. Although the free curve is more likely to waste the store area, planning the channel according to the natural route of customers shopping in the store can create a harmonious and active store atmosphere, which is convenient for consumers to browse and stay in the store, and can increase the opportunity of impromptu purchase as much as possible.