Under the call of mass entrepreneurship and innovation, many people can't help but want to start a business. The catering industry is sought after by entrepreneurs because of its large demand and low entry threshold, and catering franchise brands have mushroomed. For entrepreneurs, joining or not joining is completely two kinds of operation ideas. If the funds are limited but there is enough time, then you can choose not to join and explore for yourself. If the funds are sufficient, you want to save trouble, then joining may be a good choice. So how should we find the right brand and avoid the trap of joining?

First of all, those who are free of joining fees or have very low joining fees can't choose

Many milk tea material suppliers and equipment manufacturers publicize milk tea technology and join for free, but they actually want to sell materials and equipment. Let's have a cup of milk tea and think that the essence of joining is to buy services. Let's have a cup of milk tea and the headquarters will provide franchisees with one-stop services, including market research, store location, store decoration, technical training and guidance, opening promotion, opening activities and so on. Those who claim that the joining fee is free or the joining fee is very low will not only have no actual technical support, but also sell a lot of materials and equipment, so the actual cost is often more expensive than the general joining. It is also a trap to join in and send a full set of equipment for free. We should always remember: "There will be no pie in the sky".

Secondly, there is no requirement for joining

We know that the tea shop is very location-oriented. Although the area can be smaller, it will generally not be less than ten flats. A regular franchise brand will generally consider the franchisee's business situation, because if the location is not well chosen and the franchisee's business situation is poor, it will also damage the brand image of the franchise brand. Therefore, Let's have a cup of milk tea. Franchisees who don't have a suitable position will not agree to join, and the quick recruitment of brands is only to earn the franchise fee. As long as you have a place, you will be allowed to join, and you will not conduct field visits and formulate targeted business strategies. The loss of joining such brands is basically obvious.

Thirdly, we should be able to distinguish paid advertisements.

Many cottage leather bag companies use brand words of other brands as keywords for their bidding promotion. The A brands we search with search engines are actually advertisements of B, C and even D brands. When we search with search engines, we should pay special attention to those with advertisements behind the links. Many of them are not the real websites of the brands we are looking for, but a little is typical.

There is no pie in the sky, and there is always a pit behind the free service. We are starting a business and choosing to join a brand. Even in our daily life, we should be more cautious when encountering free services, knowing that businessmen can't afford to be early.