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How to open a specialty restaurant

There are three ways to go in the restaurant business: one is to build a new restaurant from scratch; the second is to acquire a ready-made restaurant; and the third is to lease someone else's restaurant. Restaurant operators in making the choice, must be from their own situation, carefully analyze and select the pros and cons of the three investment methods, to measure the risk of their respective investments. Through comparison and weighing, choose the most suitable for their own investment methods, to achieve less investment, less risk and greater returns.

One, the new restaurant

The restaurant's new construction requires higher investment, bear high risk, but the benefits are not small, the advantages of new construction is also the most. Through the new way to make the architectural design fully in line with the needs of the restaurant to achieve a reasonable restaurant planning, decoration and satisfaction and can highlight the restaurant's business projects and business style; the greater advantage is that it can leave room for future development, reduce the worry about supporting projects, is conducive to the occupation of the market. New restaurants are especially suitable for their own land or demolition of the original building of the family, the hands of special money, willing to spend a lot of money to do a big deal, the use of this method can also get good results.

New restaurants also have shortcomings. First of all, the investment is large, from drawing design to construction, decoration completed, the total **** need hundreds of thousands, or even millions of dollars. After this, you also need to solve the business to carry out all the problems involved, for example, you have to find a location,

do the menu, set the price, calculate the sales, buy equipment, plan, choose to decorate, build the system, looking for performances, hiring staff, training

, if you say that your idea is different, you also have to advertise until you get the approval of the people. Secondly, the time required to build a new restaurant is too long, the project cycle to maintain the amount of security generally in about a year, so that part of the market opportunity is lost. Finally, the risk of Lv, high investment must increase the mental stress of investors.

But if you do have a set of insights into the restaurant business and also have enough money to turn their ideals into reality, then you should have a restaurant of your own, so you will most likely choose to build a new restaurant so that you can act in the way you want.

Two, Acquiring a Ready-Made Restaurant

The most common way of obtaining a restaurant premises is through transfer purchase, also known as acquisition. The information of transfer and purchase can be obtained from radio, television, newspapers and magazines and friends. When purchasing, the original restaurant should be carefully analyzed to find out its strengths and weaknesses in order to draw up a suitable price for the purchase.

The biggest advantage of a ready-made restaurant is that: first, the funds invested can flow quickly; second, after the acquisition is completed, the original staff can stay, so you can save the energy to re-recruit and train staff, because they have each accumulated a wealth of experience; third, there is a ready-made production and service system, you can save a lot of advertising and marketing costs, the use of original restaurant The good reputation of the original restaurant can increase the success rate of the operation, a certain number of repeat customers of the original restaurant will also bring a considerable amount of income to the restaurant, and only a small amount of money can be invested in the purchase of raw materials can be operated.

But at the same time, you have to be very careful about the risks and problems associated with acquisitions, such as an irremediable bad reputation, poorly qualified staff, outdated equipment or a short lease term, all of which pose risks to the purchaser. Since it is difficult for the purchaser to collect complete information about the purchased restaurant and cannot accurately evaluate the restaurant, unfair price is bound to exist, so it is important to understand the development of the original restaurant's operation through various channels before purchase. A restaurant in operation to sell, which has a lot of reasons to be comprehensive, in-depth understanding of the restaurant to be sold to dine in the restaurant guests inquiring about the restaurant's service attitude, the food is good or bad; from the restaurant staff to understand the owner's management capabilities, the degree of proximity to the staff to understand some of the billing information, turnover and so on. A shrewd buyer, to understand more information is not difficult, the key is to talk with the understanding of the heart, friends, after all, if the restaurant was purchased by you, those who are understanding of your customers, subordinates, your attitude will be remembered by them, these are able to bring you profit.

If you have decided to acquire someone else's ready-made restaurant and are going to visit it, it is best to invite equipment experts along. You have to believe that paying these people for their labor is totally worth it. This is because they are the only ones who will be able to accurately check whether the equipment can produce the food you are planning to serve.

After you have learned about the restaurant's operations, the next issue is to sit down with the seller to talk about the price and sign an agreement. When the buyer and seller talk about the price, the seller must be the one who offers a high price, trying to sell it for a good price and make a profit even; the buyer keeps the price very low to minimize the amount of his investment. If the price is fair and reasonable, you will be able to reach an agreement.

Restaurant price evaluation is essentially the buyer and seller of the restaurant's profit potential estimates. The assumptions used by buyers and sellers in the valuation process are different, and the estimated prices can vary considerably. The price of a complete restaurant versus a portion of the assets or operations of the restaurant is naturally very different; the purchase price of a restaurant in an extremely favorable location will certainly be higher than that of a restaurant in an average location.

There are a number of ways in which a buyer who is ready to acquire a restaurant can value it. The following are some of the most common valuation methods: (1) Comparison of similar restaurants: This is based on the selling prices of similar restaurants.

(2), Income method: focuses on the annual income of the business. The revenue is used to calculate the future return on investment.

(3) Replacement or substitution cost: based on what it would cost to replace the assets of the business in an open market.

Before you decide to acquire an existing restaurant, you need to do a thorough investigation of it. When both parties have negotiated a deal that satisfies their interests, a sales agreement can be drawn up. The sales agreement should not only detail the obligations and responsibilities of the buyer and seller, but should also provide for the handling of breaches of contract, and a standard sales agreement should also provide that disputes between the parties should be resolved by an arbitration body. A legally protected sales agreement should include the following:

First, a description of the property: the sales agreement should first set out the detailed address of the property, the description should be as accurate as possible, and should not use ambiguous words.

Second, the price of the purchase: the sales agreement should list the price agreed upon by both parties and list the prices of various items in separate categories. The sales agreement states that the final selling price should be high speed in the event of an unexpected loss or if the actual condition of the restaurant differs from what the parties contracted for.

Third, other terms. Other provisions of the sales agreement should detail the seller to the buyer to transfer the property must provide proof of ownership of the restaurant, business license and related licenses; transfer of well-maintained equipment; the buyer has the right to inspect the building, the violation of building codes, the buyer has the right to let the seller to renovate or compensate for the buyer has the right to understand the seller in the business activities of all the debt is not paid off, so as to avoid the transfer of the seller is forced to pay for the debt; the buyer should also be Understand in detail the insurance coverage of the restaurant, determine the adequacy of the restaurant's insurance, and be clear about the uninsured property and premiums in order to minimize the selling price of the restaurant.

Three, leasing someone else's restaurant

Leasing relative to new construction, acquisition, its investment is small, only need to rent the premises for a short period of time on the renovation of the business, which obviously can save a lot of time; to take the leasing way to take the risk than new construction, purchase of restaurants is much smaller, and more selective, more flexible, because if you are dissatisfied with the restaurant or the restaurant belongs to the location, you can lease another If you are not satisfied with the location, you can lease another place to develop.

After the lessor and lessee have reached a *** understanding, the two parties can sign a lease and act strictly according to the contract. The signing of the lease contract should pay attention to the following factors:

First, the property terms: the contract must be a detailed description of the rented property, and the use of the provisions of a clear record; the need for improvement or renovation of the lessor's written consent to start work, the construction costs and ownership issues, the lease can be negotiated between the two parties.

Secondly, the equipment terms: the contract should state the owner of the equipment, to prevent the termination of the contract between the two leasing parties to pull; the repair and maintenance of the equipment, especially public **** place of health, lighting, sewage, water, electricity, gas pipelines must be clearly responsible for the property management fees, insurance, property taxes, etc., in the contract should be clear terms.

Third, the lease period, rent terms: the lease period, rent terms are the key terms of the lease contract, in the signing of the contract, both parties are required to carefully and objectively analyze, consult to make judgments. Lease term is usually selective, divided into a lease term and renewal term. Restaurant operations are more special, the capital from input to recovery takes a long time process, the leasing parties to have a leeway on the lease term, which is more conducive to the cooperation between the two sides. Common forms of rent: fixed rent, sliding rent, progressive rent, percentage rent, fixed rent plus percentage rent, etc., the leasing parties should be based on market conditions, negotiation to develop a reasonable way to pay rent, so that both sides are profitable.