In order to promote the development of various services of banks and establish a good public image of banks through opening activities, how can banks plan their activities? The following is my carefully collected bank activity plan. Let me share it with you and enjoy it.

Bank activity plan 1

In order to give back to customers better, _ _ Bank _ _ Provincial Branch specially launched the "Colorful and Courtesy" gift plan for Jinsui Card, where you can enjoy eight major gifts, enjoy the wonderful spring, summer, autumn and winter with you, and even have a surprise of 365 days with daily gifts.

a heavy gift: it's polite to handle the card

If you successfully bid for the Jinsui credit card during the Dragon Boat Festival, you will be presented with a beautiful gift, free of the annual fee for the first year, and free of the annual fee for the next year.

Double Gift: Activate the card bonus gift

When the Jinsui credit card is newly opened during the Dragon Boat Festival, within three months after the card issuance is approved, the credit card will be activated and spent once, with no limit on the amount, that is, 2111 bonus points will be given; Old customers activate and spend once, giving away 1111 points.

Triple Gift: Credit points for bank cards are courteous

During the Dragon Boat Festival, all kinds of Jinsui cards (Jinsui debit card, quasi-credit card, credit card and all kinds of co-branded cards) of our bank will continue to enjoy the credit points reward, and ordinary department stores, hotels, restaurants and other merchants will earn one point for spending one yuan, while wholesale merchants will earn one point for spending 1,111 yuan; The single consumption limit outside the province is 21111 points; The dollar account accumulates 8 points for one dollar; There is no integral for collecting and paying on behalf of others. At that time, we will provide you with four series of exquisite and fashionable gifts, such as exquisite woman, tasteful man, happy baby and healthy life, to make your life more quality and memorable.

Four Gifts: Gift for Urban Card Consumption

In addition to the above-mentioned multiple gifts, Jinsui Urban Card can also enjoy discounts on consumption, free car washing, fitness and beauty, tourism and leisure at more than 3,111 convenience stores in the province. At the same time, it will enjoy a series of surprises in spring, summer, autumn and winter, and the "Jinsui Urban Card" is the first choice for urban life.

bank activity plan 2

New Year's Day is coming. In order to show the company's fruitful achievements, enrich the lives of employees, build the company's corporate culture brand, strengthen team building, and welcome the 21_ year with a better spirit, the company decided to hold a New Year's Day party on February _ _ (the time is tentatively scheduled).

first, the theme of the activity: welcome the new year and create more glories

second, the purpose of the activity:

1. Create a brand of corporate culture and increase cohesion;

2, strengthen the contact and communication between colleagues in various departments;

3. Enhance employees' collective language spirit.

iii. content of activities

participants: leaders at all levels of the company and all employees of the company.

activity time: February _ _ _ _ (the time is tentatively scheduled)

activity location: conference room on which floor the company is located

1. company New Year's Day dinner

2. company leaders' speeches

3. cultural performances

4. preparatory work for the previous activities

(1), party planning and preparation.

1. notify all departments to submit the program list and program type, and each department is limited to the program type, and then screen. (deadline for registration)

2. Determination of the participants of the reported program

3. Determination of the host of the evening program

(2) and the coordination progress period (time node) of the evening party. At this stage, the rehearsal of the program, the arrangement of the program list, the stage lighting and audio equipment, the layout of the background wall and the purchase of goods are mainly completed.

(3), countdown to the party (time node), this stage mainly completes the whole process of the party (including the program list), rehearsal, final publicity, and layout inside and outside the scene.

(4) During the official performance of the party (time node)

1. Arrange the cast members and rehearsals for all the programs participating in the later stage

2. Reception work of the on-site leaders and the order of the audience entering and leaving the venue

3. Maintenance of the on-site order before and after the start of the party and various logistics support work

4. Closing work after the party

5. Contents of the New Year's Day party. And fill in a lottery ticket with your own name and put it into the lottery box.)

1. The host opens

2. Please give a speech by the leader

3. The leader announces the official start of the New Year's Eve party

4. The program performance starts

5. The activity ends

6. Interactive games

Participants will get a prize, and the winner will get an extra exquisite prize.

game 1: win step by step

rules of the game: please invite 5 pairs of men and women ***11 people, and 2 people will participate as a group. Standing on the newspaper, don't stand outside the paper. Both of them must stand on the newspaper for 1.5 seconds at the same time. Winners go on to the next round,

VII. Awards for Performance Programs

Excellent employees are recommended by all departments as program selection guests to score the participating programs, with ***11 people out of 11. Set the first, second and third prizes respectively. 7. Lucky Draw (end of performance)

Arrange the leaders to hold "Lucky Draw" activities for all employees attending the party in the draw box. Three awards: 1 first prize, 3 second prize and 5 third prize.

bank activity plan 3

On the occasion of Children's Day on June 1, 2121, our branch organized a series of colorful and unique Children's Day themed activities with the theme of "Little Banker, Big Dream of Financial Management", with more than 21 parents and children participating in the activities.

On the day of the activity, parents were full of enthusiasm and brought their children to the meeting place early. After taking their seats one after another, the activity officially started. The head of the retail finance department of our branch warmly welcomed the arrival of parents and children, and introduced the overall situation of Huizhou Branch, as well as the efforts made to meet customer needs and improve the quality of financial services.

afterwards, the on-site staff led the children to learn the knowledge of bank etiquette, patiently and meticulously explained the financial knowledge such as the origin of money, the identification of true and false RMB, and the enlightenment of financial management, which aroused the children's strong interest. After the explanation, the staff launched a "small auction" and filled in a wish list, and parents and children actively participated in the interaction, which pushed the atmosphere to a climax.

at the end of the activity, the head of the retail finance department presented each child with the honorary certificate of "Little Banker". The children all said that this activity had given them a preliminary understanding of personal financial knowledge, so they should carefully plan their lucky money and strive to be an excellent "Little Banker". Many customers also expressed their approval and purchase intention for our wealth management products.

this activity effectively improved the ability of our branch to base itself on the local market and serve customers, and improved the penetration of Huizhou branch's brand image. In the next step, our branch will continuously improve the level of financial services and practice social responsibility.

bank activity plan 4

__ The bank always puts service to local residents in an important position. Based on the idea of taking service as the core competitiveness, it starts from the aspects of network layout, product development and value-added services, and deeply practices the service concept of "closer, closer and more intimate", striving to make "Tongbai people's own bank" well and distinctive. On June 1st, Children's Day, the Head Office and branches brainstormed and launched a series of colorful and distinctive Children's Day themed activities, and prepared rich "holiday gifts" for children.

Head Office: Let my mother accompany me to become smaller after June 1st.

As time goes by, the joy of childhood is always unforgettable, but childhood is gone. The Head Office organized customers to upload things or photos of "I hope my mother will accompany me to grow smaller" on the official WeChat of _ _ Bank, and selected the top ten happy moments when my mother accompanied me to grow smaller and sent them holiday gifts, leading customers to "cross" their childhood together and reminisce about maternal love and childlike interest, which narrowed the heart-to-heart distance between _ _ Bank and customers and increased customer stickiness.

Business Department of the Head Office: Stars Shine on Children's Day and Indulge in Repaying Customers' Feelings

Based on the activity plan of "Celebrating June 1st" of the Head Office, the business department of the Head Office held a free prize-winning activity of "Stars Shine on Children's Day and Indulge in Repaying Customers' Feelings" in the business hall. At the event site, the residents can receive a beautiful notebook with the leaflet; Customers who handle business on the same day can get an extra exquisite gift. During the activity, Liu Jingli and the lobby manager of the business department introduced the financial functions of free inter-bank transfer and regular current transfer of mobile banking to customers, and communicated with customers from multiple angles and in all directions, and established contact with customers from multiple dimensions.

Yuehe Sub-branch: Tuition starts early, and education is fun.

First, during the activity, employees are organized to go to the school in different levels and in batches to popularize financial knowledge to teachers and students, publicize our education savings deposit, file-sharing savings deposit and seven-day notice deposit, and convey the concept of in-depth service of _ _ bank to parents through students, while cultivating the growing feelings between students and rural commercial banks from an early age. The second is to carry out networking activities, encourage students to say a word of gratitude to their parents on the day of the festival with propaganda leaflets, and get a beautiful gift. While promoting the image of rural commercial banks, they consciously cultivate children's gratitude thoughts. Third, an essay contest was held to encourage students to take the initiative to do housework and write out their feelings of growth. Professional teachers selected the first, second and third prizes to help parents exercise their children's self-reliance and deepen the emotional maintenance between rural commercial banks and customers.

__ Bank's Children's Day theme activities are colorful, and the business department of the Head Office and Yuehe Sub-branch are only a microcosm of this activity. Ping's Sub-branch and Anpeng Sub-branch have all carried out their own exclusive activities according to the geographical and business characteristics, such as the "Lucky Draw and Great Feedback" activity of Ping's Sub-branch. All customers who handle deposit business or open instant transfer through mobile banking during the activity have the opportunity to get gifts such as intelligent learning machines, electric car umbrellas, thermos cups, etc. Anpeng Sub-branch and Yujie Kindergarten in Anpeng Town held a cultural performance, and organized in-depth communication between employees and parents on the basis of sponsoring mineral water and other items. The development of these activities has promoted Tongbai Rural Commercial Bank to expand the breadth and depth of serving local residents, comprehensively improved its ability to serve local residents, increased customer stickiness, and enhanced the penetration of the bank's brand image.

bank activity plan 5

1. Concept: Marketing plan is an overall planning document of various sales promotion activities conducted by commercial banks to achieve the expected goals before marketing financial products or services.

2. Function: Marketing planning is a plan made for the development of a certain customer and the marketing of a certain product. Its task is to provide an action guide for changing the hazy "future tense" into an orderly "present continuous tense", and the resulting marketing planning scheme is the blueprint for commercial banks to carry out marketing activities.

3. characteristics: the marketing planning scheme must have the characteristics of distinct purpose, obvious comprehensiveness, strong pertinence, outstanding operability and exact clarity, that is, it embodies the requirements of "focusing on the theme, clear purpose, thorough and meticulous, thoughtful and specific, one thing and one policy, simple and clear".

structure mode

1. category: the marketing planning scheme of commercial banks can be divided into large-scale excellent customer marketing planning scheme, major project marketing planning scheme, market research planning scheme, product promotion planning scheme and so on because of different planning objects.

2. Structure:

The basic structure of the marketing plan is:

Part I: Cover of the marketing plan

In this part, the planner needs to briefly summarize the following contents:

1) The full name of the marketing plan.

the basic format is: _ _ bank's marketing plan

2) marketing planning department and planner.

marketing planning: customer department of _ _ _ branch (branch)

Chief planner: _ _ _, _ _ _, ___

3) time of marketing planning.

____ _ _

Part II: Marketing Planning Theme and Project Introduction

According to different marketing planning objects (i.e. marketing planning projects), the respective themes should be drawn up. The theme of marketing planning is the cornerstone and core of the whole marketing planning and the basic criterion of marketing planning. On the basis of expounding the theme of marketing planning, we should briefly introduce the planned project, including the background, general situation, progress and development trend of the project.

Part III: Marketing Planning Analysis

Marketing planning analysis can be classified item by item or comprehensive analysis, depending on the specific circumstances of planning.

1) project market analysis.

macro environmental conditions. It mainly includes macroeconomic situation, macroeconomic policy, financial and monetary policy, capital market trend, capital market situation and so on.

market conditions of the project. It mainly includes the market sales and market demand of existing products or services, the potential demand of customers for new products or services of commercial banks, market share, market capacity, market expansion space and so on.

the market situation of the same trade. It mainly includes the institutions of the same trade, the target market of the same trade, the competitive means of the same trade, the marketing methods of the same trade, the possibility and degree of the same trade entering the market, and so on.

The market analysis data required by different marketing plans are not exactly the same. We should collect them according to the needs of marketing planning and briefly explain them in marketing planning.

2) analysis of basic problems.

the problems faced by marketing planning and the problems to be solved, what are the causes of these problems? What are the main reasons? How to determine the basic ideas to solve these problems, and what is the starting point? By what means and in what way? Wait a minute.

3) analysis of main advantages and disadvantages.

analysis of main advantages: around the theme of marketing planning, we will carry out some marketing activities (such as market research, new product development, marketing promotion, advertising, etc.), and analyze what advantages we have, mainly our own advantages (that is, our own strengths), and we should also consider some external favorable factors. Marketing planning is to make good use of favorable factors and give play to its own advantages. Analysis of advantages should be calm and objective, neither "over" nor "under", and be realistic.

major disadvantage analysis: major disadvantage analysis is to analyze some external unfavorable factors associated with the marketing activities to be carried out, as well as their own weaknesses and shortcomings. Marketing planning is to avoid and resolve these unfavorable factors, how to make up for their own shortcomings and stagger their own weaknesses.

major condition analysis: major condition analysis is needed to analyze the marketing activities to be carried out.