7 articles on advertising campaign planning

Advertising theme: protection and conservation of water resources

Advertising purpose:

1. Arouse social attention to water problems and water crisis in China;

2. Raise public awareness of water and health, water and environment, and sustainable development of water and economy;

3. Advocate people to use water scientifically, protect water resources and prevent water pollution.

Background:

China's per capita fresh water is a quarter of the world's per capita level, and it belongs to a water-deficient country. More than 311 cities in China are short of water, and 29% people are drinking bad water, of which 71 million people are drinking high fluorine water. Every year, the economic loss caused by water shortage is more than 11 billion yuan, and the economic loss caused by water pollution is more than 41 billion yuan.

publicity focus:

1. present the beauty of water, advocate the harmony between man and nature, and make rivers, lakes and seas good; Good mountains, good water, and good scenery are beautiful.

2. Understand the importance of water to human health. 71% of diseases in the world are transmitted by water, and the cleanliness of water and the quality of drinking water are closely related to human health.

3. Reflect the destruction and pollution of water resources; Water shortage; Deterioration of water quality, reduction and loss of water function; The ecology of water source environment has been damaged to varying degrees, such as grassland degradation, desert abandonment, lake retreat, water resources reduction, drought, snow damage and so on.

4. Be alert to over-exploitation and utilization of water resources by relying on science and technology. The comprehensive development and utilization of water resources depends on the comprehensive intervention of science and technology, including giving full play to the benefits of existing water supply projects, adjusting the imbalance of regional water use, improving the ability of sewage treatment and reuse, and establishing a benign mechanism of hydropower resources. However, while mankind has made great achievements in conquering nature, it has destroyed the ecological environment and caused irreparable losses due to its endless invasion of nature, which is worthy of our deep thinking and vigilance.

5. advocate everyone to participate in water conservation: start from the side and start from bit by bit.

Advertising target:

1. The general public;

2. Manufacturers and enterprises that pollute water resources;

3. * * departments with influence on water resources improvement;

occasions of use:

1. Media communication such as television, radio, newspapers, news events, etc.

2. Network communication

3. Outdoor communication

1. Activity background

A harmonious and beautiful campus gives us a comfortable and quiet learning environment, but there are always some uncivilized people doing uncivilized things. Small advertisements (commonly known as cowhide feet) are everywhere on the main school roads in our campus, which greatly damages the school environment. Even ordinary students should do something about it, not to mention we are volunteers. The proliferation of small advertisements on campus directly affects the school appearance and the life and study of teachers and students in our school.

second, the theme of the activity

civilized campus, you and I walk together

third, the purpose and significance of the activity

completely eliminate small advertisements on campus and practice the purpose of voluntary service in our class. Promote the construction of campus spiritual civilization, establish a proper construction, improve the campus environment based on small things around us, and strive to show a campus environment with distinctive characteristics and beautiful environment for teachers and students.

IV. Activity time

21xx May 11

V. Venue

Publicity column, dormitory building, teaching building, canteen and main school roads in Wenquan Campus of Xianning University

VI. Activity target

All members of Class 2, 11, Basic Medical College

VII. Activity flow

.

2. Make use of various publicity methods, first publicize in the class, then publicize in all parts of the school, and make statistics on the class participation list;

3. Divide the members participating in this activity into groups. The general manager will divide the work area for each group, and set up a group leader in each group to take charge of his own group. The group leader should prepare tools, knives, rags, garbage bags or trash cans.

In the second activity stage

1: 11 and 2: 11 in the afternoon, the group leaders are responsible for counting the number of people in this group. After the number of people is confirmed, the person in charge emphasizes the relevant precautions and discipline;

2. The activity officially starts at 2: 31

Each team leader leads the team members to set out for the divided cleaning area to clean up;

3. When the activity is over at 4: 31, take all the garbage away, gather behind the canteen door, sign in and hand in the tools.

Third, the later stage of the activity

1. The person in charge writes the activity summary for this activity;

2. The members who participated in the activity wrote their thoughts or press releases, and put forward the shortcomings of this activity and the lessons learned from it.

VIII. Precautions

1. In the course of the activity, all members should obey the command and be disciplined and organized;

2. The team leader should act as a correspondent and report the situation in time so that the person in charge can be prepared;

3. Take good care of the tools you bring, carefully remove small advertisements and scribble illegal handwriting, and put the garbage in the bag you carry with you;

4. Pay attention to the image. Those who sign up are not allowed to play in the name. The person in charge should be strict, pay attention to the image of the school and pay attention to safety.

5. During the activity, all members should pay attention to their own image and understand that they represent not only individuals, but also the large group of Class 2, 11.

activity budget

1, 15 buckets

2, 31 rags

3, 111 pieces of sand

4, 31 knives or shovels

5, 15 garbage bags or bins

1. Promotion of the company

As a newly established advertising company, it should be good at promotion.

1. According to the company's business orientation, we will equip some experienced salesmen in the industry, who will bring certain business relations to the company.

2. Locate the company's mainstream customers. We can learn from the local newspaper media which companies invest a lot in advertising, such as real estate, schools, government and enterprise units, decoration companies, medicines, etc. We can master all these companies and make a company's business leaflet or business card according to their psychological characteristics, and the form can be appropriately innovated. For high-quality large companies, business managers should visit in person, find the person in charge of their advertisements, and communicate with each other, reflecting the professionalism and price competitiveness of the company.

3. It is suggested to do a special business in the office, which requires a low price, attracts people, and can keep the staff busy, so that big customers will not feel that business is slow when they come to the office. Such as color printing and copying.

4. Create news highlights and topics. Actively participate in some large-scale activities, such as public welfare activities or title activities such as technical support and advertising support, to enhance the company's visibility.

5. Make TV commercials. Make a novel company image propaganda film and broadcast it on the bus or TV media.

6. Pay attention to newspapers, learn about large-scale activities in the city, and find relevant organizers to visit and distribute leaflets in time, such as RV Festival, collective decoration exhibition, Expo, etc.

7. Many small businesses can go to commercial intensive markets and shopping malls to distribute some business cards, and

post some leaflets in eye-catching places in those markets, such as hardware, electromechanical, building materials, furniture, food and other markets where there are many big brands, you can contact their agents.

8. Use newspapers for publicity. Advertise in the company's existing newspaper resources and continue to follow up the company's brand building.

9. network promotion. The use of the Internet for publicity and promotion activities is autonomous, flexible and has a large coverage. There are many channels and methods of network promotion, so it is very important to formulate a systematic and operational network promotion scheme.

Second, the internal operation process of the company

1. Professional advertising companies provide "advertising" products to customers. Its services generally include the following five parts:

(1) marketing research (mainly market research and marketing analysis)

(2) creativity

(3) advertising

(4) business communication (with customers, production companies, investigation companies, etc.)

(5) media purchase

2, The release of advertising works should go through the following steps:

(1) advertisers entrust advertising agencies to make advertising plans

(2) advertising agencies make advertisements according to their needs

(3) convey them to consumers through the media

(4) make consumers buy or form certain cognition

3. Service processes of advertising companies:

(1)AE. The advertiser's understanding conveys the advertiser's need and desire to

advertise to the advertising company, and conveys the information of the company's ability and its desire to undertake business to the advertiser. The advertising company forms marketing and creative strategies through advertising planning meetings, advertising performance meetings and production meetings, communicates with the advertiser and obtains recognition, and then makes advertisements and buys media.

(2) Customer Briefing The participants in the customer briefing are: customer service personnel, market research personnel and creative personnel, and the general manager or business deputy general manager should attend the briefing.

(3) The first proposal meeting of the advertising company is within the advertising company

(4) Through the strategy development process, the company gradually forms the advertising strategy for the products or services entrusted by customers. Advertising strategy includes: target object, creative strategy, media strategy, execution plan, schedule and advertising budget.

the strategy committee of the advertising company reviews its strategy. The strategy review committee is composed of department heads and senior personnel of the advertising company.

the purpose of audit is to ensure the accuracy and enforceability of the strategy, so as to ensure the quality of the advertising company's products. The most important product of an advertising company is creativity.

(5) At the formal proposal meeting, the advertising company put forward relevant plans for the advertising business entrusted by customers, and obtained the consent of advertisers. Proposals can be divided into annual plans or single activity plans.

the proposal of the advertising company is a summary of all activities before the proposal meeting to show the importance of customer business. When the proposal is approved by customers, it is necessary to conduct a communication survey on its strategy and creativity, including concept test, script test and effect test.

the purpose of advertising companies is not to pass proposals, but to ensure the quality of services and win the long-term trust of customers.

(6) The last stage is the advertising execution stage. ?

advertising activities also include: media delivery, advertising effect monitoring, consumer feedback, etc.

1. Company Profile:

Yangjiang Chuangfu Advertising Co., Ltd. is a professional advertising company integrating brand activity planning and execution, advertising creativity and release, real estate marketing promotion, online marketing advertising, product channel promotion planning of manufacturers, campus advertising planning, celebration and exhibition projects, exhibitions and other businesses. The company adheres to the business philosophy of "multi-perspective marketing level, modern marketing concept and market-oriented media service". From wonderful activity creativity to fine activity execution, we make advertising activities the center of public concern and the focus of sales. Since its establishment, the company has been adhering to the principle of "sincerity-oriented, trust-winning, and expertise-creating", serving all large, medium and small enterprises and winning favorable comments from customers and people in the industry. Based on the principle of professional operation in good faith and on the basis of continuous self-improvement, the company uses superior resources to provide the best advertising services for large, medium and small enterprises such as * * * organs, public welfare institutions and commercial enterprise manufacturers.

Second, the company's advantages

1. Profession: The company's planning and execution team originally belonged to the senior management and executive director of Guangzhou professional event planning advertising company, and had over 111 large-scale event project planning and execution experiences.

2. Accurate and efficient: localized, close to the consumer market, master the latest and most comprehensive dynamic information of this body, accurately plan the appropriate promotion plan, and quickly complete the indicators of the activity project.

3. resource network: grasp the most extensive high-consumption resources, integrate the layout of TV media, online media, outdoor advertising, bus advertising and square roadshow resources, and provide an advertising service system.

4. One-stop advertising service: It will be applied to the fields of real estate, furniture, garage, hardware factory, hotel catering and fast-moving consumer goods, and the "product complete solution" will be fully customized from the aspects of market analysis, product positioning, advertising design, packaging strategy, promotion planning and follow-up service through a scientific and meticulous service system.

Third, long-term cooperative customers:

Real estate developers: Evergrande Real Estate, Poly Real Estate, Vanke Real Estate, Agile Real Estate, Yuexiu Xinghui Wenhua, etc.

Furniture and building materials: office furniture, Shunde home, hotels, hardware, countertops, door panels, lighting, bathrooms, etc.

FMCG: Coca Cola, Pepsi Cola, Red Bull, Wang Laoji, Mengniu, Master Kong, Yili Pulse, etc.

digital products: apple, ASUS, Samsung, Nokia, Sony Ericsson, canon, coolpad, ZTE, tianyi, etc.

large-scale stores: Gome, Suning, RT Mart, Nanda department store chain, Causeway Bay, Xinyijia, Jianhuang, etc.

education and training: primary and secondary school training institutions, computer training, design training, English training, one-on-one tutoring, etc.

daily necessities: LG bamboo salt, Ponzi, Rejoice, Olay Colgate, Weiting depilatory cream, Watsons, etc.

online games: Shanda Games, Netease Games, tencent games, Zhengtu Network, Perfect Space-Time, Motorsports, etc.

financial banks: China bank, industrial and commercial bank, China construction bank, China merchants bank, China guangfa bank, rural commercial bank, etc.

automobile 4S stores: Volkswagen, Dongfeng Nissan, Mercedes-Benz, BMW, Audi, Haima, Toyota, Dongfeng Kia, etc.

IV. Advertising cooperation contact

Contact information: * * * * Manager Deng

Company address: No.214, Xinjiang Road, Jiangcheng District, Yangjiang City (opposite to Golden Supreme KTV)

Advertising theme: protecting the environment

Advertising purpose:

1. Arouse social attention to environmental protection. The phenomena in advertisements are shocking and can arouse people's self-reflection.

2. Advertisements are based on college students' experiences and the university campus environment. College students are high-quality people, and what college students do is harmful to environmental protection, which can attract people's attention. At the same time, it also reflects that the quality of college students needs to be improved and their awareness of environmental protection needs to be improved. Furthermore, it also reminds educators to pay more attention to the quality education of college students.

Advertising target:

1. The general public, especially individuals and enterprises with low environmental awareness, have seriously damaged the environment.

2. The vast number of educators and * * * departments with influence on environmental improvement and protection.

Background: As a developing socialist country, our people are facing more challenges in the process of modernization.