Becoming a sought-after "fresh meat"
"Light food" does not refer to a certain kind of food, but represents a form of food: low-fat, low-calorie, low-sugar and high-fiber, high-satiety food, which is mainly cooked in cold, boiled, steamed and grilled methods. The food is low in fat, calories, sugar and high in fiber, high in satiety, and the concept of simple, balanced and healthy eating is pursued under the premise of ensuring a normal dietary nutritional structure and a certain amount of calories.
Currently, the food and beverage industry is in a transition period of consumer upgrading, and health, wellness, and high value have become the future direction of food and beverage development favored by the public. Light foodism just cater to these demands, in this trend to be able to ride the wave.
"Light food tastes better, and coarse grains are easy to produce a sense of satiety. Nowadays, relying on light food with moderate exercise can achieve healthy fat loss, without deliberate dieting. Enjoy the food and have a good figure, it is really the best of both worlds." A sophomore who loves light food said.
"For office workers, work pressure, fast-paced, short lunch breaks, lunch sometimes can only order takeout, but many takeout meals more fat, and occasionally send drinks, calories are too high. Want to eat well and eat well, but also to control calorie intake, light food in our case, is the best choice." Ms. Lu, a white-collar worker at the company, said.
Modern young people are more focused on the sense of experience, like high value, extroverted consumption, so despite the high price of light food - a meal price ranging from 40 to 100 yuan, but with its balanced and healthy nutrition concept and suitable for taking pictures of the food design collocation, light food has become the object of consumers consciously to carry out a second dissemination
Light food is one of the main reasons for the prevalence of light foodism.
Light food restaurant development is hot
"Light food ingredients are not many types, and does not require complex cooking techniques, so the standardization of the dishes is higher; storage of ingredients, logistics, etc. is also relatively simple, so the production model is easy to copy. If you join the brand, you can usually learn 4 days in the headquarters and pass the test." A light food store manager said.
Many entrepreneurs see that light food is popular with consumers, the threshold of light food restaurants is relatively low and can bring considerable revenue, have joined the queue of light food catering. More and more light food brands in the restaurant market like a fish out of water, many brands also get the favor of capital, ten million yuan and above financing gradually become the norm.
Summary
The best way to maintain good health is to have a balanced diet supplemented by a moderate amount of exercise, and not to rely blindly or excessively on light meals. The concept of light meals should also be based on a nutritional perspective to rationalize the mix of ingredients and improve the dietary structure. The future catering market should take into account the taste and health to better meet the diversified needs of consumers.