Corporate promotional video copy to impress the customer from the spiritual level to start the main

Many companies also want to do their own video, but do a good job and then put it to the side is left out in the cold. What is the reason for this?

Initially, the corporate video has also been valued by the company, exhibition activities, corporate website, store mall, app website, etc. can be seen everywhere in the figure of the corporate video. A year and a half later, it all went offline. Trace the reasons for the following:

1. Copy content is not attractive

The content displayed within the video is not what the customer wants to see, the copy does not hit the deepest pain points of the customer, can not be brought **** Ming, even if there are clicks, there is no one to consult.

2. The texture of the shot is not up to par

The clarity of the shot is not good enough, which affects the customer's experience. Before they finish watching, they turn off the video and leave. This point requires the film and television company in the filming and production planning stage of the use of high ideas, the shooting of the use of high equipment shooting, out of the picture texture is naturally high.

Standing in the position of the customer, shooting what the customer wants to see rather than what the company wants to say.