Recently, the take-away platform has continuously promoted the labeling of merchants' meals, and promoted small dishes and half dishes for dining environments such as "one person to eat". Consumers can choose their own portions to order, which can not only meet the demand, but also avoid unnecessary waste. Meituan's takeaway big data shows that since August this year, the sales of small dishes have increased by about 30% compared with July.
From the merchant's point of view, promoting small portions and half portions can not only avoid waste, but also increase sales. "A 9-pin birthday cake can eat 9 different flavors, allowing consumers to spend the same money and eat more flavors of cakes to avoid waste."
A person in charge of a pastry brand enterprise in Beijing said that consumers want to taste cakes with richer tastes. If a pastry product is too heavy, it will often cause waste. Recently, enterprises have introduced more small-sized products and reduced their prices, which not only helps consumers save money, but also promotes sales through price advantage. At present, the sales of some popular cake products of the company have increased by as much as 60%, and the revenue has also increased accordingly.
The first thing Meituan did was to use big data to enrich and improve the dish information of online packages, increase the taste information such as salty, light, sweet and spicy, including the weight information of dishes, and transmit it to consumers in a standardized way online. The second is to increase the number of single and small packages, and the classification is more detailed, reducing the trial and error cost of consumers ordering food. According to the incomplete statistics of Meituan platform, the packaging rate of user consumption packages is lower than that of a la carte packages 15% to 20%. Third, the take-away platform should pay attention to collecting and analyzing consumers' feedback and evaluation, help merchants adjust and estimate the demand for dishes, and reduce the waste when purchasing goods.