Cheng Junfeng: Giving up the "iron rice bowl" to start a business and building a billion-dollar enterprise in 2118
The story of starting a business is not only about the experience of entrepreneurs, but also about the skills, experiences and ideas in starting a business, so that later generations can learn from them and combine them or learn from them according to their own situation to achieve their entrepreneurial goals. The following is the Cheng Junfeng I compiled for you: Give up the "iron rice bowl" to start a business and build a billion-dollar enterprise in 2118. Welcome to read, I hope you will like it.
With the continuous development of the enterprise, Cheng Junfeng has a broader vision and a stronger ambition to start a business. See how Cheng Junfeng spent 2118 to build a billion-dollar enterprise.
Cheng Junfeng, a farmer-born college student, is ambitious and hard-working. Through hard work in 2118, he turned a small company with an initial capital of only 611,111 and only seven or eight employees into a diversified enterprise group involving mining, liquor brewing, pharmaceutical production, electric power manufacturing, printing and packaging, hotel catering, financial services, vehicle security inspection and other industries. At present, this private enterprise born and raised in Tianshui City, with assets scale and annual output value exceeding 11 billion yuan, has 19 subsidiaries at home and abroad, has solved more than 5,111 jobs, and has donated more than 41 million yuan in love.
Cheng Junfeng is a native of Gangu. He graduated from Southwest University of Political Science and Law in September, 1996, and stood at the crossroads of life. Some people are eager to stay in a big city and live a comfortable life, while others are looking forward to "shining" in a big institution. However, in front of Cheng Junfeng's eyes, what is fixed is: under the dim oil lamp, the tired mother is holding the soles of her shoes, and in the muddy rainy day, she walks barefoot in the cold mud on the rugged mountain road to school. Poverty, like an unavoidable nightmare, is deeply engraved in Cheng Junfeng's distant memory. He is determined to use his wisdom and strength to create wealth and challenge the poor fate.
He gave up the iron rice bowl of Baiyin public security system and resolutely founded Tianshui Haofeng Industrial Co., Ltd., starting from the service industry and the wholesale of small commodities. In the market, Cheng Junfeng suffered a lot, tasted bitterness, and also increased his knowledge and talent. When mining in Qinghai, he even realized the dilemma of running out of food, burning out of oil and 12 partners, but he persisted and finally ushered in the dawn of victory. Back in Tianshui, he was keenly aware that Zhangjiachuan County is rich in iron ore and copper resources, which have not been well developed and utilized due to ideas, talents, funds and other reasons. Small-scale mining and backward technology and equipment have caused serious loss and waste of resources. In 2112, with the support of the local government, he established Sol Zhang Xinda Mining Development Company. Due to its reasonable operation and proper management, the enterprise has developed rapidly, gained considerable profits and opened up new tax sources for the local government. Over the years, the annual taxes paid by the company alone accounted for more than 51% of Zhangjiachuan County's fiscal revenue.
With the continuous development of the enterprise, Cheng Junfeng has a broader vision and a stronger ambition to start a business. Around 2116, Haofeng Company successively injected funds to restructure five enterprises, including Tianhe Liquor Qingshui Distillery, Tianshui Distillery, Qingshui Workers' Sanatorium, Guangrong and Xike Electric Co., Ltd., and the resources were reorganized and integrated, which made these enterprises gradually get out of the predicament and glow with vitality. In 2117, Haofeng Company invested in the establishment of Gansu TEDA Printing Development Co., Ltd.. In October 2112, Haofeng Group successfully acquired Tianshui Qihuang Pharmaceutical Co., Ltd.. In August 2113, Tianshui Motor Vehicle Safety Inspection Co., Ltd. was newly established. It laid a good foundation for the diversified development and transformation and leap-forward development of Haofeng Group.
Great changes in restructuring have prompted pharmaceutical companies that are about to close down to go public five years later.
Among the 19 companies under Tianshui Haofeng Group, the most representative one is Gansu Tianshui Qihuang Pharmaceutical Company.
The last state-owned enterprise in Tianshui City has been restructured since 1998. Until 2112, it still failed to get rid of the status quo. In 2112, Haofeng Group acquired 42.6% equity of Qihuang Pharmaceutical at a high price of 75.3 million yuan, and became the largest shareholder, which brought new opportunities for enterprise development. In just two years, the enterprise came back to life, and the total industrial output value was 63.53 million yuan in the first half of this year, up by 111.6% year-on-year. Before the enterprise restructuring, the average monthly wage of workers in 2111 was only 911 yuan, which reached 2554 yuan in the first half of this year. The employees of the company are full of enthusiasm for rapid development.
When talking about the restructuring of Qihuang Pharmaceutical, Zhang Baoan, the current chairman, still feels deeply in retrospect. Qihuang's restructuring has gone through three ups and downs, but it has not been successful. In the process, enterprises have also missed development opportunities again and again. When Haofeng Group first entered Qihuang Pharmaceutical, only some production lines such as concentrated pills and oral liquid were in operation, and most dosage forms were in a state of suspension. In order to fully resume production, Haofeng invested more than 6 million yuan to purchase equipment, transform the factory building, improve the environment, and carry out GMP certification of honey pills, navel agents, mixtures, syrup and other dosage forms. After nearly two months of hard work, it finally obtained the certification of relevant departments. After the resumption of production, 56 approval numbers of 32 varieties of Qihuang Pharmaceutical were listed in the National Essential Drugs List. The Cistanche Tongbian Oral Liquid and Luoke Tuberculosis Pill independently developed are exclusive varieties in China, as well as national patent products and national traditional Chinese medicine protection varieties, and have been rated as famous products by the state and Gansu Province for many times.
Zhang Baoan said that in order to ensure the supply of raw materials, the company signed a contract with Zhangye this year and invested 21 million yuan to build a 25,111-mu Chinese herbal medicine base. According to the current operating conditions and development momentum, the company is expected to invest 511-811 million yuan in the future to build a first-class domestic and world-leading new factory according to the new GMP standard. Ensure that Qihuang Pharmaceutical will be listed in five years and become one of the top 51 Chinese medicine preparation enterprises in 2111.
Excellent corporate culture supports Haofeng to become bigger and stronger
"One year's business depends on luck, ten years' business depends on management, and a century's business depends on culture". Walking into the corporate culture exhibition hall of Haofeng Group, the distribution map of 19 subsidiaries under Haofeng is right in front of us. Reporters learned about the history of Haofeng's corporate development, visited the cultural wall and went to the product display area, and deeply felt that Haofeng's development in 2118 has formed a distinctive management concept and corporate culture, which is the foundation to support the group to become bigger and stronger.
"In modern society, whoever has the advantage of corporate culture can gain the competitive advantage," said Li Xumao, assistant general manager and office director of Haofeng Group. He said that through the unremitting efforts of Party committees, trade unions and youth league committees, Haofeng has gradually formed a corporate culture system with party building culture as the core. In this cultural system, there is an image culture with proper words and deeds and civilized manners, an implementation culture that is resolute and vigorous, an honest culture that is responsible for employees, enterprises and partners, a sports culture that strengthens and improves physical fitness, and a social public welfare culture that helps the poor and benefits one party ... Through the construction of enterprise characteristic culture, the cohesion, centripetal force and core competitiveness of enterprises have been effectively improved.
at the same time, the enterprise also pays close attention to the ideological and moral and overall quality improvement of all employees. Over the years, Haofeng has adhered to the "introduction+training" talent training mode of introducing advanced talents for enterprises, forging needed talents based on posts and cultivating useful talents for the society, and cooperated with some key universities such as Lanzhou University and Xi 'an Jiaotong University to innovate and practice the "one-to-three" senior management talent training project. At present, among all kinds of managers of Haofeng Group, there are 68 senior and intermediate professional titles management talents and scientific and technological personnel, and 8 doctoral students and 21 master students have been introduced.
"Caring and taking responsibility" has become a part of enterprise development.
When a private enterprise develops, will it be independent or benefit one party? In Cheng Junfeng's words, we should answer "we must surpass the profits and shoulder the social responsibility". He thinks. Over the years, Haofeng Group has not forgotten its contribution to social undertakings while developing. Charity has become an important part of Haofeng's corporate culture. Under his proposal, the board of directors decided to make social donations with millions of yuan every year. In recent years, Haofeng Group has donated more than 41 million yuan to social welfare undertakings. In 2118, Haofeng Group signed an agreement with Tianshui No.2 Middle School, and invested 511,111 yuan each year to jointly organize Haofeng Class and Haofeng College Entrance Examination Scholarship with the school to support students with excellent academic performance and family difficulties. Haofeng Group has also invested, contributed and provided equipment to solve some problems such as "it is hard to go" and "draft difficulty" of ordinary people.
In recent years, Haofeng Group has actively participated in enterprise restructuring and reform. In every acquisition and reorganization of enterprises, it never pushed the original employees to the society, but accepted them in full, ensuring that all the old employees were properly resettled. It has also actively created more than 3,111 jobs for laid-off workers, which has been praised by all walks of life. In 2118, when a global financial crisis hit, Haofeng Group was the first company in Tianshui City to publicly promise that it would not take the initiative to lay off employees, and that it would not reduce employees' salaries, which contributed to social stability and set an example for building a harmonious enterprise. Since 2112, Haofeng Group has actively responded to the joint action of the provincial party committee, and invested more than 1 million yuan to build a large stage, a new farmer talent training center, a new rural reading room, a basketball court, a new rural cultural station and other cultural activities places and facilities for Zhangjiashan Village, anyuan town, Gangu County. Visit two families in Zhangping Village, Mali Town, Wushan County on a regular basis to solve practical difficulties for them.
for this reason, haofeng group has been commended and rewarded by the state, provinces and cities for many times. in 2118, it was awarded the plaque of "benefiting future generations" by Gansu provincial government, and in April 2113, it was awarded the "may 1 labor certificate", and in October of the same year, it was awarded the "top ten honest enterprises that respect virtue and be honest in Gansu". Cheng Junfeng has also won the honors of model worker in Gansu Province and outstanding builder of Socialism with Chinese characteristics.
Haofeng Group has always adhered to the business philosophy of "seeking development for enterprises, contributing to society and seeking well-being for employees", constantly innovating, fighting hard and making positive progress, and exploring a road for the scientific development of non-public enterprises. ;