An epidemic has disrupted the pace of many enterprises, making it even more difficult for enterprises with fierce competition. After the epidemic, some enterprises disappeared, and those enterprises that survived in the cracks are also facing marketing difficulties. Under the epidemic, how should corporate brands be marketed and promoted?

1. Online communication: during the epidemic, the offline marketing mode was impacted, and online marketing promotion is a feasible way, and you can choose to expose on various online platforms to improve brand awareness;

2. Focus on customers: The brand marketing budget may be cut after the epidemic, so it is necessary to focus on accurate customer groups and accurately expose high-quality content to attract consumers and revitalize private domain traffic.

3. Optimize delivery: increase brand exposure. Facing the cautious choice of traditional marketing, you can choose creative direction and media channels to make appropriate adjustments;

4. promotion bottom line: in special period, epidemic situation should not be regarded as a marketing opportunity, and epidemic situation marketing should be bound in the name of public welfare, and a positive brand image should be established to attract consumers;

5. moderate marketing: don't ignore the overall situation because of short-term interests. excessive marketing is easy to arouse consumers' disgust, and putting the cart before the horse will make enterprises fall into greater difficulties;

6. offline drainage: online promotion offline drainage is an efficient way of brand promotion, and the epidemic situation leads to online promotion, but after the epidemic situation, marketing activities will inevitably return to offline again.