Why did the US Mission "repent"?
Behind this fake franchise event is the opacity of the franchise information, which ultimately hurts not only the real brand, but also the investors. Those fake joining parties that have turned to RMB have begun to look for new brands.
Thirdly, as far as Meituan reviews itself, Meituan is qualified to establish a catering franchise information platform, because Meituan has absorbed a large number of catering brands and users, and the take-away business also has the operating data of these businesses, which can effectively help franchisees choose brands.
It is expected to change the pattern of catering franchise market.
Some people in the catering industry believe that the catering industry has always been regarded as a sunrise industry. However, with the rising costs of manpower, rent and energy, the direct selling model has caused a great burden to the development of many chain catering brands. The demand for brand expansion of catering still exists, and the demand for private investment in catering industry is also very strong. Catering joining is actually a very good choice. If there are regular and smooth channels to serve franchisees and brands, there will be a very objective market space among them.
In Wen Zhihong's view, despite the emergence of platforms and enterprises specializing in catering information in recent years, the entry of the US delegation is likely to change this market structure. "Although there are more and more specialized platforms that want to develop catering information services, the profit margin of this business itself is very limited, and it is difficult for the platform to profit from it, which limits the development of such platforms. However, unlike Meituan, Meituan is an additional service based on the original business. This new business may be difficult to bring objective income to Meituan, but it is a new service for Meituan's existing merchants and users, and its inherent advantages in entering this market are more prominent, so it is very likely.
However, catering itself still has certain risks, and it takes time and energy for Meituan to stand out. For Meituan's current business channels, it is very important to do a good job in brand screening, supervise and publicize the brand with data, and establish a stable and controllable information channel, because if there is an investment failure case, it will have a certain negative impact on Meituan itself.
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