how to write about the investment proposal? From what aspects to write, let's take a look at Xiaobian's sharing today.
The main contents of the investment proposal include: 1. Theme and background of the activity; 2. The purpose of holding this activity; 3. Time and place of the event; 4. Activity objects and participants; 5. Activity mode; 6. Activity content; 7. Specific process of activities; 8. Organizer or person in charge of the event; 9. Significance of the activity.
model essay on investment proposal 1
1. The organizer introduced
Work-study Club of School of International Economics and Trade, Guangdong University of Foreign Studies, which aims at providing a service platform and spiritual home for college students and actively assisting them in their life and study.
We have a special talent pool, which runs efficiently and reasonably, and can gather many talents for the solicitation competition of "We Are Together" and provide many excellent public welfare activities.
the slogan of economic and trade thrift is: Strivefordreams! All along, economy and trade have maintained the tradition of carrying out excellent quality activities: in October 2117, in response to the spirit of "learning to be grateful and learning to be moved", a series of gratitude culture construction competitions for classes of the Institute of Economics and Trade were organized, which attracted wide attention both inside and outside the school, and this activity has been carried out once a year so far. In May 2118, Diligence in Economy and Trade cooperated with more than ten companies and institutions such as Guotai Junan Securities Co., Ltd., China Life Guangzhou Branch, Sino-German Allianz Life Insurance Guangzhou Branch, American International Assurance Company Guangzhou Branch, China Construction Bank, etc., and held a part-time job fair for internship in Guangzhou University, providing part-time internship positions for students who work and study, and helping students in need. In October, 2118, the first alumni association of Shunying College of Economics and Business was established, which helped the college to hold a forum of economic and trade alumni on "Talking to the top management of enterprises-on the qualities needed by contemporary college students", and invited respected alumni and classmates of the College of Economics and Business, including Mr. Xu Yaoliang, a member of the US Presidential Roundtable, to have a diversified exchange with their classmates on the development of college students, and the response was enthusiastic. Half a year after the Wenchuan Earthquake, a "half-year Wenchuan Earthquake Festival" was held diligently to mourn the dead and inspire people. In October, 2119, our Association hosted the large-scale activity "South Lake International Travel Service Maldives Cup", which reflected the diversity of economic and trade thrifty activities and improved the influence and popularity of the Association. Since March 2111, the interview and research activities for thrifty clients have been held. Since then, thrifty has successfully exchanged and cooperated with many well-known businesses for many times, and carried out activities such as lectures and exhibitions, which have won many praises.
II. Activity background:
Since the reform and opening up, China's economy has been developing continuously, and many ordinary people have lived a well-off life. However, there are still a group of people who are lonely, helpless and need our help. They are the disadvantaged groups in society-children who are out of school, lonely old people and so on. At the same time, the rapid economic development has also brought many environmental problems, and various disasters caused by environmental deterioration have also seriously affected the lives of many people.
The Work-study Association of the School of International Economics and Trade of Guangdong University of Foreign Studies, with the aim of "always standing by those in need with diligence", launched the solicitation competition of public welfare activities with the theme of "We are together", hoping to awaken people's ideas of doing public welfare, make them put into action and help more people in need.
III. Purpose of the activity:
The Work-study Association of the School of International Economics and Trade of Guangdong University of Foreign Studies hopes that through the photo exhibition and the solicitation competition of public welfare activities with the theme of "We are together", everyone will pay more attention to public welfare activities, and put them into action, so as to revive a public welfare atmosphere in universities and help people in need. On the other hand, this activity can not only enhance your company's popularity, but also establish a good image for your company.
IV. Activity theme:
"We are together" public welfare activity scheme collection and selection
V. Activity form:
(1) photo exhibition to promote public welfare activities
(2) collection of public welfare activity schemes
(3) preliminary contest of public welfare activity scheme
(4) rematch of public welfare activity scheme
.
VII. Publicity methods
(continued from the above table)
VIII. Market analysis
Since the reform and opening up, China's economy has been developing continuously, and many ordinary people have lived a well-off life. As a result, in the case of relatively stable material life, people began to pay more attention to charity. If merchants start with charity, establish excellent brand image and positive corporate culture among the masses, it will be more easily accepted by consumers. Consumers will also be more willing to choose goods from merchants with good image. The intangible assets of merchants will increase significantly, and they will have more advantages in fierce commercial competition, laying a solid foundation for the long-term development of merchants.
(1) Feasibility of the organizer:
Our College of Economics and Business is the largest and largest college in Guangzhou. And all departments in the college are very active, which can always drive the whole school to move together. Moreover, we have frequent contacts with other universities in the university town, and we can invite students from other schools to participate in it. Besides, this activity we held this time is so meaningful that it will not be a problem for tens of thousands of participants at that time.
(2) Feasibility of time:
Now it is the beginning of the new semester, and everyone has ample spare time to care about activities other than study. And can actively participate in it. And it is precisely because of a lot of spare time that students have a strong spending power at this time. Merchants do publicity at this time, and the effect of publicity will soon be reflected.
(3) Feasibility of activity form:
This time, we held this public welfare activity planning contest to meet the needs of social development. Merchants can also obtain intangible assets from it, which provides convenience for merchants to occupy the consumer market.
in a word, the benefits that the merchants can get from this activity are far greater than what they pay. It can be seen that this activity is feasible.
IX. Budget
X. Remarks
(1) The sponsorship of other materials involved in the proposal can be decided after consultation with your company;
(2) During the activity, your company may send a responsible person to inspect the progress and effect of the publicity work on the spot;
(3) After the event, if the merchants need it, they can provide your company with feedback on publicity work;
(4) If your company is unclear about the details of this activity, We will provide detailed answers to your company by special personnel
XI, Contact information
Address: Guangdong University of Foreign Studies, Xiaoguwei University Town, Panyu District, Guangzhou
Unit: Work-study Association of School of International Economics and Trade of Guangdong University of Foreign Studies
Contact: Zheng Yanni 15989134123 Chen Ziyang 15899973825
Guangdong University of Foreign Studies
School of International Economics and Trade
Outreach Department of Work-study Association < , unified propaganda caliber
1, general propaganda spirit
Shengze City Commercial New Wealth Center
2, project status
Conforming to the new development trend of Shengze City and Oriental Silk Market, it came into being. Shengshi Group has made great contributions, and the government has taken the lead, which is the top priority of the top ten key projects.
3. Significance of the project
Seize the core location of China Oriental Silk Market, build a new commercial supporting center and landmark building community of Shengze City together with Shengze Plaza, break the traditional business model of Shengze City, and lead the overall commercial upgrade of Shengze City.
4. Market positioning of the project
Integrating the essence of modern real estate and commercial operation concepts, drawing lessons from the successful experience of famous commercial streets at home and abroad, and integrating the international business model and local culture of Shengze, we will create a brand-new and all-round commercial stage that is on a par with Shanghai and Suzhou for Shengze people and domestic and foreign merchants, and make it the first commercial street of Shengze with internationalization, localization and specialization!
5. Basic information of the project
With a construction area of nearly 111,111 square meters and a commercial strip of more than 411 meters, the middle and high-grade shoppingmall integrates international first-class supermarkets, famous appliance stores, digital squares, professional department stores, entertainment and leisure, restaurants, business offices and hotel apartments, and gathers thousands of people, logistics, capital flow and information flow, which will become the real core business district of Xinshengze.
second, investment orientation
as the only mid-range shoppingmall in Shengze and its surrounding areas, we focus on attracting brand merchants with brand awareness, regular operation and good operation to meet the all-round consumer demand of the public.
III. Format Orientation
Absorbing the essence of the format planning of China's famous streets and combining with Shengze's consumption culture, we have planned a rich and reasonable format with various brand stores, hypermarkets, restaurants and entertainment as the core, including various brand stores, specialty stores, themed department stores, electrical stores, supermarkets and book cities. Adopt diversified business model and one-stop shoppingmall to meet the consumption needs of people from all walks of life.
Chapter II Investment Promotion Strategy
1. Format design and format positioning strategy
Accurate and differentiated format positioning is the reason why the pedestrian street wins the competition.
the development and operation of Dongsheng pedestrian street should always adhere to the advanced concept of "brand-new architectural form, brand-new consumption environment and brand-new business combination".
in terms of format combination, we should firmly grasp the local consumption demand tendency and consumption characteristics, focus on it, and combine it organically with rich formats. Resolutely abandon the format that is not suitable for local consumer culture!
from this, we have decided to take all kinds of brand stores, hypermarkets, restaurants and entertainment as the core, with main stores and sub-main stores (big stores) accounting for about 51%, restaurants, entertainment and leisure (small shops) accounting for about 31% and brand stores accounting for about 21%.
second, store investment strategy
considering the different characteristics of main stores, sub-main stores, international famous brand stores and other brands, the basic strategy of "determining the main stores first, then attracting investment comprehensively" was formulated. In the process of implementation, the main stores, international famous shops, restaurants and entertainment should invite investment in advance, and others should be carried out later.
Third, tailor-made comprehensive solutions for customers to open stores
Under the guidance of this strategy, the investment promotion team trained by professional trainers can flexibly adjust and implement the lease policy according to the actual situation. For example, according to the different needs of different types of tenants, tailor-made solutions are proposed for them; Properly arrange the floor position and mutual position of each tenant, so as to make it relatively successful and mutually beneficial, instead of interfering with each other and weakening each other; According to the overall market positioning and business combination, put forward requirements for tenants, and assist them to adjust, upgrade and improve their positioning, grade and other quality in the new store in Dongsheng Pedestrian Street.
iv. project promotion strategy
in terms of market promotion, the "integrated promotion strategy" is implemented to provide strong support for investment promotion.
one is media promotion, and the other is investment promotion.
The key investment promotion activities are as follows:
Investment promotion conference and main store signing ceremony, investment promotion achievement conference, project promotion conference, building node celebration, etc.
5. investment promotion progress, quality and cost strategy
in order to implement the investment promotion plan and achieve the goal of faster, better and cheaper. We strictly control and control the progress, quality and cost of investment promotion. Take time to push the table to control the progress; According to the format layout and market positioning, carefully select the merchants, and focus on attracting brand merchants, strength merchants and characteristic merchants to control the quality; Carefully calculate the investment promotion expenses, and take the following measures to make unified arrangements and scientific distribution of investment promotion expenses.
1. The investment promotion task index is decomposed into people, and the cost is decomposed into people.
2. Key investment promotion fees are used in a centralized way to avoid piecemeal knocking.
3. Focus on ensuring the salary and reward management of outstanding investment talents.
4. Pay attention to the investment promotion of key customers and relationships, and tilt the fee arrangement.
5. Through carefully planned media publicity plan, accurate and effective communication can be achieved and the value can be maximized. Resolutely avoid the misuse and waste of publicity expenses.
chapter iii investment promotion stage, investment promotion target and schedule
I. stage division
there are four stages: investment promotion preparation stage, main store investment promotion stage, comprehensive investment promotion stage and operation adjustment stage.
second, the investment objective
because the merchants in the pedestrian street need to be constantly adjusted and optimized, in principle, the investment promotion work is not over until it is fully recruited. However, in order to clarify the direction, the specific objectives are as follows:
1. By February 2116, the main shops and sub-main shops (large shops) in the pedestrian street have been basically recruited, and 71% of the small shops have been completed.
2. By May 2117, the investment invitation task was basically completed.
3. By the end of May, 2117, merchants began to enter the market to decorate and prepare for the opening of the street. Strive for the end of August and ensure that the street will be opened in September.
III. Timing
In order to be concrete and executable, the time period involved in this plan is: from May 2116 to 2117.
Chapter IV Organizational Structure
I. Recruitment of Project Personnel
No matter how big a project is, people play the most fundamental and decisive role in attracting investment. Therefore, recruiting, selecting and cultivating a large number of investment elites and building a strong investment team are the core tasks in the preparatory stage of attracting investment.
at present, three people are newly hired, including one investment promotion supervisor and one investment promotion specialist, one planner, and one designer from a commercial company, and a second investment promotion department has been established, but this is far from enough. We are looking for more professional and high-quality investment promotion personnel with rich experience and a large number of customer resources through various channels such as the Internet. The goal is to form a professional team of about 11 people (excluding investment promotion center personnel).
a team needs not only specialization, but also integration. Therefore, the training of the team is particularly important.
The goal is to make the whole team have a complete project knowledge structure, excellent team execution and the same value orientation. The training contents are as follows:
1. Training on five core concepts.
2. Training of team execution.
3, project knowledge training, so that team members have a clear understanding of the project.
4. Training in investment promotion skills, including telephone answering, reception language, negotiation strategy and negotiation skills, to cultivate and improve the investment promotion ability of team members.
5. Training in business invitation etiquette and business invitation system (language art, business invitation system explanation and contract interpretation, etc.).
second, the establishment of investment promotion structure and investment promotion mechanism
in the recruitment of personnel and the establishment of investment promotion structure, we all follow the principles of elite, simplification and verticalization, with the aim of minimizing personnel, simplifying the command and execution system and maximizing efficiency. In order to save investment expenses and improve work efficiency. The investment promotion structure and personnel responsibilities are as follows:
Main responsibilities of investment promotion personnel
(1) Investment Promotion Department I is mainly responsible for the investment promotion of main stores: 1 people
(2) Investment Promotion Department II is mainly responsible for the investment promotion of catering and entertainment: 3 people
(3) Investment Promotion Department III is mainly responsible for the investment promotion of department stores and clothing categories: 2 people
(4) Investment Promotion Department IV.