2008 is a decisive year for the strategic deployment of the "three basics" project made by the Party Committee of the Ministry of Public Security. In order to further strengthen the public's sense of security, enhance people's understanding and support for social security work, and promote the development of 1 10 police station, it is difficult for the whole people to seek police. The Office of the Public Security Bureau held a seminar in 2009 10. It is determined that the public security bulletin board will be implemented in June 5438+February 2009.
Analysis of Advertising Effect of Public Security Billboards
1, high privilege
As a new type of outdoor public welfare media, the public security billboard integrates alarm, public welfare activities and enterprise publicity, and is uniformly supervised, installed and maintained by the public security department. It is an excellent opportunity to establish a good corporate image, improve public reputation, expand brand awareness and strengthen corporate social influence. Especially for enterprises that change brands and trademarks and intend to enter Huainan market with brands and products, it is a golden opportunity.
2. Wide radiation area
Public security billboards are widely distributed, involving all areas of the city and can run through all outdoor and indoor activities of consumers. For example, large financial places, public places, consumer places, entertainment squares and crowded shopping malls, banks, hotels, residential areas, stations, school airports and so on. The hanging position is mainly concentrated in the doorway of these important places, with a large flow of people, and the advertising position is basically parallel to the line of sight, so people can watch it at close range. Advertising can quickly penetrate and extend to all levels of society, which is unmatched by other outdoor media at present.
3. High publicity value
Because it is a compulsory public welfare propaganda media, the target of propaganda is accurate, the propaganda board is closely combined with the hanging place, and the propaganda content is intuitive. The audience will be involuntarily attracted, read and stimulated repeatedly for a long time, which will deepen the impression of the audience and play a better propaganda role. Judging from the location effect of advertising, the sponsorship of various activities has narrowed the distance between consumers and enterprises and products, cultivated consumers' trust and goodwill for products, and established a good brand image and corporate image.
4, unified publicity form
Public security billboards are made of uniform materials and hung all over the city, forming a powerful propaganda situation, which can deepen the audience's impression at high frequency. No matter where the consumer group goes, when they see the signboard, they can't help but think of the sponsoring enterprise, which will subtly deepen their impression of the enterprise.
5. Win-win benefits
Public security billboard is a social public welfare publicity activity with special significance. Enterprises with economic strength, political mind and strategic vision participate in this public welfare activity, which not only does practical things for social public welfare undertakings and government departments, but also strengthens the ties between enterprises and relevant government departments and functional departments. Moreover, with the help of the public security organs, it shows that the corporate image and business operation have been recognized by the society and affirmed by the government departments, and will achieve rich social returns and economic benefits. It is a rare golden media for various industry units to promote products and establish a good image of enterprises!
Audience's Visual Analysis of Various Outdoor Media
According to the principle of ergonomics, when the head is at rest, the maximum elevation angle is 50 degrees and the maximum depression angle is 75 degrees, and the maximum range angle of static visual field in this vertical plane is 125 degrees. Many other outdoor media, such as big-name advertisements on the roof and single-column advertisements, have a large advertising area, but the height of people at rest is basically between 150 degrees and 170 degrees, which is beyond the visual range, and the audience will be greatly restricted from watching advertisements, as shown in the following figure:
1, the public security bulletin board is exquisite in workmanship, observable and not easy to be damaged.
Specification and style: public security billboards and affectionate tips from the police, made of high-quality acrylic plates.
750 cm high, 520 cm wide and 5 mm thick.
Advertising size: 520CM×350CM
2. Hanging place of public security billboards The public security billboards are distributed in all public places in the city, with super coverage.
Installation location: Bank outlets, posts and telecommunications, hotels, insurance securities, schools, hospitals, parks, shopping malls, markets, Internet cafes, restaurants, entertainment places, stations, theaters, residential quarters, high-rise residential buildings, office buildings, elevator exits and other places related to life are all distributed, with obvious coverage. Local public security bureaus, police stations and media companies will implement network maintenance and management.
Implementation year price: 600 yuan.
Implementation monthly price: 60 yuan.
Media status: investment promotion.
Ownership type: self-owned media
Minimum release time: unlimited
Minimum issue quantity: 1
Start time: 2009- 12- 1
Area: 2 specifications (width * height * surface): 750cm high, 520cm wide and 5mm thick.
Surrounding environment:
Shopping malls in business circle: schools, hospitals, parks, shopping malls, markets, internet cafes, restaurants, entertainment places, stations, theaters, residential quarters,
Venue: Huainan-District
Detailed location: bank outlets, posts and telecommunications, hotels, insurance securities, schools, hospitals, parks, shopping malls, markets, internet cafes, restaurants, entertainment venues, stations, theaters, residential quarters, high-rise houses, office buildings, elevator exits.
Advertising materials: high-quality acrylic plates are used.
Screen combination: public security publicity+enterprise unit advertisement
Flow of people: ... ten thousand people/day
Vehicle flow: ... ten thousand vehicles/day
Huainan bureau of public security public security detachment
Public Security Publicity Board Office Huainan Zhenghe Cultural Media Sun Yulong 18955490699