All the explosive article titles you want are here! (I)

"Seconds of Praise" book notes

If a book or an article is a store, then its title should be the signboard above the store. A beautiful signboard can often attract more customers is to enter. And a "beautiful" title can make readers unconsciously want to understand the content. Lin Guizhi in the first chapter of the book "second praise" on the list of 24 categories of titles, although the subject is the title of the video copywriter, but as a self-media writing, the same is very informative, words do not say much, on the dry goods!

1, tell the truth

The article you write is for your readers to see, the reader is not only the article's bread and butter, but also the author's friends. So what is the most important thing between friends? Candor! Not vain, the audience to see such a title, only because of the feeling of sincerity and look more. Take this title for example: "Soybean juice is so bad that even Beijingers don't drink it, and if you're late, you don't get to drink it. The reader sitting across from you is your buddy, and in front of him he doesn't say that what is not delicious is not fragrant, and what is not beautiful is not beautiful. So writing a title is like making friends, not honest no friends .

2, close-up

That is, you need to describe the content, the need to have a specific point, rather than vague probably, you have to let the other side feel that the content of this article is closely related to their own, do not want to miss.

For example, if you want to write an article about how to dress with girls to show high, look at these two titles: "show high dress effect" vs "150-165 girls how to become tall? The latter is the one that immediately shows the image of a girl with a specific height, and the latter is the one that shows the image of a girl with a specific height. If you target this kind of people, they will categorize themselves when they see the title and take this tweet as something related to them.

This type of headline, like a close-up, pulling in from a distance and focusing on the subject, the former is more blurred, while the latter allows people to look closer so that the localization can be seen more truly.

3, change change change!

Change is the eternal subject of mankind and the desire of everyone's heart. All the aesthetic fatigue, need to change to ease. Some of the titles can be compared with the before and after: "A great trick to turn a snail's house into a palace"

Or empower the other side: "Western etiquette, from not knowing to knowing very well"

Then again, or results-oriented, the other side hopes to change the thing as the title: "must become a learned man!

People who think the same way can't change anything. Whether it's by comparing before and after, promising a vision, or just telling you the result of the change, these headlines use change as a clue to guide the reader, enticing them to explore and change by reading.

4, pain and pleasure

The so-called pain point is a person's fear, fear, not to be satisfied needs and problems. For example, a small article on storage or succulent, if you use the title "small object storage" "succulent planting", so general, such an article will only be read by the readers with the fingertips across. But then look at these two titles: "Cure you can not find the keys out of the door" and "so raise succulent, green plant killer turned green plant master!

I think you can not find the keys out of the door, throw a few pots of succulent you, see this title is not going to make you a pain in the heart: this process is too painful, too heartbreaking! In order to avoid such pain, you can still bear to let articles like this slip through your fingertips?

And then there's the coolness point, which is the immediate benefit that the audience can get from the article. For example, Sprite's advertising slogan: "crystal bright, through the heart of the cool", crystal bright is the characteristics, through the heart of the cool is the cool point of this kind of beverage.

The cool point headline fulfills the audience's immediate request for a point of interest, and is spot-on, immediate, and crisp. I don't know what you're reading this article for, but the title of this article, "All the explosive article titles you want, are here", should have hit your cool spot, right? Did it, please let me know in the comment section!

5, high and distant

Trivial, fragmented, has been lingering around our lives. We may not spend too much experience to pay attention to those bits and pieces. However, if the small things rise to a certain height, the life of the little things to a higher realm, the effect is not the same.

The job is to recruit a caretaker for the Great Barrier Reef, whose job is to feed the fish and write a blog. But with "the best job in the world", it's a completely different perspective!

For example, my book "If you want to get the world, you have to see the world" is based on this approach, which links traveling to the world and expands horizons! We need to give people a vast imagination, you put far away to see, the beautiful future is not far away from you, with this method to tell us that there is no small thing in the world, pull everything up can become a big thing, the achievement of ambitious goals, low to write, put far away to see, copywriting is not difficult.

6, threaten him?

The threat is also one of the ways to persuade. I remember when I was a child, my grandparents warned that "not to finish the bowl of rice, will be struck by lightning". Because of this sentence, I still retain the habit of not leaving a single grain of rice at every meal! Evidently, the threat of grandparents still worked.

"If you don't, the result will be like that", this is a typical threatening title. For example, "You can't even write a good book note, and you still say you know how to read? and my own work "reading without thinking and practicing, is not to create value! This is also the idea of the proposed title.

"Bad result" is the starting point of the idea, but how bad is the result, need to take a good grasp.

Another way to write a threatening title is to speak directly to the taboo, such as "what must not be done", without pointing out the result, but the bad result is self-evident: "writing a few low-level mistakes can not be made", "interviews can not be done in the three small action"

No one wants to write out the article is not favored, and no one wants to write out the article, and no one wants to do it. No one wants to be unpopular, and no one wants their interview to fail. These kinds of headlines relate to the success or failure, health and safety of the other side of the time, it is natural to create a sense of crisis, it will be impressive.

Remember: crisis is a weapon for making an impact!

That's all for today, we'll continue tomorrow! Let's go find a good sign for your storefront!