Take-away food has been around for a long time, but in the past, users ordered food by phone and the employees in the store delivered it. However, with the rise of the Internet, this industry has been changed, and many local life service enterprises have begun to rise, using mobile phones to order food directly, and the riders of the enterprises deliver it, which saves many complicated steps.

At present, almost every merchant has joined the take-away platform, which can help the merchants to be exposed, have greater influence and facilitate the delivery service. However, some merchants still report that although the orders have improved, they still can't make money, and even some merchants have closed down. The reasons are thought-provoking.

It turns out that merchants need to bear the promotion commission of the platform after joining the take-away platform. After all, the promotion of the platform for you is equivalent to advertising fees. However, many businesses can't afford it, and it is even more difficult for businesses that barely make a living. However, if you don't join the platform, your competitiveness will be lowered, even if your product is good and no one knows it's no use.

In addition, the platform will raise the draw rate of each order, making it difficult for many businesses that sell for a living. In addition, some time ago, Meituan was exposed to the overlord clause of "choose one from two". Merchants can only choose Meituan and ask to close another takeaway platform, otherwise it will be blocked by the platform, and the distribution area of one merchant will be set in the reservoir.

Therefore, various regulations and rules have caused many businesses to fall into an endless cycle of receiving more orders and making less money. The "one-of-two" overlord clause was even criticized by the People's Daily, so it is impossible for merchants to know whether it is a good thing or a bad thing to enter the takeaway platform. Although the competitiveness has been improved, the excessive drawing and promotion fees make the merchants no different from those before they settled in, which is the reason why they don't make money.