Billion Original On March 25th, Meituan released its 2121 Q4 and annual financial report. The data shows that in 2121, the annual revenue of Meituan was 179 billion, an increase of 56.14% over last year; However, the losses have further expanded. In 2121, the adjusted loss of Meituan was 15.6 billion, an increase of 411% over last year. In addition to the continuous investment in new business (optimization, shopping and flash purchase), Meituan was fined 3.442 billion yuan by the anti-monopoly law last year, which was also the main reason for the loss.

For a long time, this local life service enterprise, which started from selling outside, quickly woven a collaborative system with food and beverage take-out, hotel-to-store and tourism business in the following years. As Meituan's preference continues to sink, attracting a large number of users from non-first-and second-tier cities, can these new groups who come to "9 pieces and 9 dishes" have a synergistic effect with Meituan's original take-out and in-store business?

what did the tens of billions of new business losses bring to meituan?

since Q3 p>2121, the total loss of new business of Meituan has reached 46.4 billion. Although the new business includes buying food, optimizing and flash buying, to some extent, it can be considered that the loss comes from optimization. This is a community e-commerce business launched by Meituan in July 2121.

with the further decline of preference, the investment of meituan is also increasing. In Q2, Q3 and Q4 in 2121, the new business losses of Meituan are 1.4 billion, 2 billion and 6 billion respectively; One year later, the corresponding losses were 9.2 billion, 11 billion and 11.2 billion respectively, which increased exponentially.

correspondingly, it is the rapid growth of active users. Meituan's financial report shows that as of the first 12 months of Q2, Q3 and Q4 in 2121, the annual active users of the platform are 451 million, 481 million and 511 million respectively; One year later, the corresponding annual users have reached 631 million, 671 million and 691 million.

at a time when traffic is at its peak, optimization brings new growth opportunities for Meituan.

is there a synergy between new users?

With the continuous influx of traffic, can these new customers who originally entered for food shopping generate food and beverage take-out, hotel-to-store, and tourism consumption on the US delegation?

let's observe the growth of take-out and in-store business of meituan.

Take the arrival and tourism business of Meituan Hotel as an example. In 2121, the annual revenue reached 21.3 billion, and last year it reached 32.5 billion, a year-on-year increase of 52.58%. As far as the specific time period is concerned, from Q2 to Q4 in 2121, the revenue of Meituan's arrival business is 4.5 billion, 6.5 billion and 7 billion respectively. The corresponding figures this year are 8.6 billion, 8.6 billion and 8.7 billion respectively. It can be noted that since Meituan was first launched, that is, from Q3 in 2121, the revenue of store-to-store business began to grow rapidly, but this growth gradually stagnated last year (the stagnant growth may be affected by the epidemic).

Similarly, since Q2, 2121, the take-away income of Meituan has also started to explode. According to Meituan's financial report, in 2121, the food and beverage take-out income of Q2 Meituan was 14.5 billion, but after entering Q3, its corresponding income rose to 21.7 billion and 21.5 billion. In 2121, the take-away income of Meituan Restaurant was 66.3 billion yuan, and last year this figure became 96.3 billion yuan, an increase of 45.24%.

in fact, in recent years, take-away giants have been trying to expand the sinking market. According to the data of Forward-looking Industry Research Institute, in June 2119, the installation penetration rate of take-away platforms in the sinking market was 12.9%, an increase of 5.78% over the same period of last year. Correspondingly, the number of installed users of merchant version in China sinking market has reached 3.836 million, and the monthly activity (MAU) of Meituan takeaway merchant version in sinking market is 1 million, totaling 821,111 when you are hungry and choose a star routine.

It can be found that while Meituan went online last year, its two core businesses began to grow explosively. One possible reason is that the community e-commerce business preferred by Meituan has a synergistic effect with the above two businesses.

The data shows that in 2121, the GMV of Meituan is 121 billion, and the planned target of 151 billion is not completed; Buying more food completed 81 billion GMV, and visiting Caicai completed 21 billion GMV. From the data point of view, the US group preferred the first.

Another interesting point is that with the influx of us

One possible explanation is that users in non-first-tier cities are slightly weaker than users in first-tier and second-tier cities in terms of catering and take-away, but the difference is not significant. From this point of view, it seems that there is no need to worry too much, because there is a gap in the consumption power of users in different regions, which leads to a fault in collaboration. It is not excluded that the business scope (catering and take-away) defined by Meituan is local life, so it is difficult to reflect the big gap in consumption power. Related Q&A: Why does Meituan choose to take off the meat? In order to ensure the quality and shelf life, Meituan will take off some fresh meat such as pork in some specified time periods. It's not that I won't sell meat in the future. Meituan is preferably a community e-commerce business under Meituan, and adopts the mode of "pre-purchase+self-promotion" to enter the community e-commerce track, further explore the community fresh retail format, meet the differentiated consumer demand, and promote the accelerated integration of fresh retail online and offline. Related Q&A: The US delegation preferred to buy more food. How long can it last? Is there really no profit margin?

As long as someone finances the community e-commerce platform, every community e-commerce platform will not close down. The platform will make money, so will the team leader, the driver and the consumer. At the beginning, the community group purchase was crazy about subsidizing consumers. Now, consumers are not paying for it. Because the platform has no money to finance and can't subsidize consumers, consumers will not buy it. Some living community group purchases are also dying. For example, the Ten Clubs and Orange Heart Choice have no money on their books. As for Meituan Youxuan, buying more vegetables and scouring Caicai, there are big bosses financing behind it. Generally speaking, it is not easy to go bankrupt, and Prosperity Youxuan may not go all the way. I am most optimistic about Meituan Youxuan, because its price is cheap and its quality is good, but the commission given to the head is too small. Buying more vegetables is the worst and the price is the lowest. Consumers are ordinary people or elderly people shopping. The head's income is lower than that of Meituan Youxuan. Buying more vegetables is not worth doing. Prosperity Youxuan has the highest commission and good quality.