ToB software is in the enterprise business, the enterprise as the main body of the service for enterprise customers to provide platforms, products or services and earn profits business model, we can also call it enterprise services. ToB, B refers to Business, that is, enterprise, combined with a variety of elaboration in the network, we can be so broadly defined.ToB to solve the core problem is how to improve the efficiency and effectiveness of enterprises.
Platform-based business improves the efficiency of customer acquisition and the effectiveness of the online platform of the customer's enterprise, for example, Hungry Momma takeout helps traditional catering enterprises to increase non-dining revenue, expand the scope of service of the stores, and obtain more customers.
Service-based business solves problems for client companies that exist within the organization, and can have an indirect impact if it doesn't bring benefits directly or soon. For example, GrowingIO helps companies to improve data-driven capabilities to help business growth and improve user retention and conversion; for example, NetEase Seven Fish intelligent customer service service helps companies to improve customer service efficiency by up to 86%, but also reduces the cost of manpower; reducing costs can also be said to improve efficiency.
Hardware business can improve productivity for customers, such as Apple through the global supplier hardware support can improve the productivity of the iPhone, reduce equipment costs.
Common ToB business models,
1, B2C platform
such as Jingdong, Meituan, Tmall and other platforms, the enterprise or merchant products through the online trading platform, sold to individual users.
2, B2B platform
For example, Alibaba is a typical platform for wholesale buyers, the enterprise's products through the online trading platform, sold to wholesale buyers.
3, the provision of consulting and solution products
such as advertising agencies, management consulting services, corporate training services, public relations services and financial auditing services for companies to provide the corresponding specific areas of service companies. The industry's famous McKinsey, Accenture and other consulting firms have this type of business.
4, the provision of raw materials, production equipment and supply chain services
20 early epidemic, masks off the market, there is a lack of production capacity, but there are also masks upstream of the industrial chain - meltblown cloth breaks the supply or high prices for the supply of the reason that this upstream raw material manufacturers is actually also a ToB business model.
Then again, for example, factories need production equipment manufacturers, these manufacturers are also essentially ToB, of course, we can also be more serious to say ToF (Factory). (The so-called supply chain service is to provide a resource docking platform for all parties involved in the supply chain)
5, the traditional product distribution distribution model
Every retail enterprise will do sales channels, sales channels can be said to be one of the most important assets of these traditional enterprises, and behind these channels, is a dealer, a B, the other way around seems to be possible, such as large-scale Superstore as a regional distributor behind, is a brand company, is also a B, which is also considered a ToB business model.
6, software systems and SaaS products
The old software service providers UFIDA, Kingdee, foreign Salesforce, office collaboration nails, enterprise WeChat, CRM field of Fenxiangpinqi and Salesforce and so on.
7, the company to provide operational services
In recent years, the more popular new media operations, e-commerce operations, and some human resources outsourcing companies, such as some of the head of the Internet company's audit department, customer service department are also outsourced to these companies.
But if we go deeper, there may be more than just these types.