Second, site selection. Unless you have a lot of financial resources and a large retail area, the address should be chosen around the existing building materials market or around the place where lamps are retail. If those good places are not easy to rent, it is also a good choice to buy building materials through the only way!
Third, sales positioning. That is, what kind of consumer groups will the store have in the future. There is no high school and low positioning, or it is very vague, which will inevitably affect future sales. Therefore, sales positioning must be practical and in line with local consumption levels. If the positioning is higher than the local average level, it may lead to the situation of high and low music and cold in front of the door.
Fourth, pre-branding. A good retail store must have one or two brands to attract early consumers. A good brand can not only drive the sales of other products, but also increase the popularity. If you want to be more worry-free, you can also choose to be a manufacturer's shop.
Fifth, decoration. Precautions:
(1) The ceiling height shall not be less than 2.8m
(2) The interior decoration should not be too bright and there should not be too much natural light;
(3) The reserved area should be fully considered in the installation position of lamps and lanterns on ceiling and wall. The width of the wall is not less than 0.5m, and the ceiling grid is not less than 0.8m2 If possible, 4-6 headlamps with the size of 1m2 should be reserved in a prominent position.
(4) The decoration color shall be one main color and no more than two auxiliary colors. Too many colors are too miscellaneous, which will have the opposite effect of usurping the role of master;
(5) Store layout should be reasonable. Headlights or products with large sales volume should be given priority to, occupying a prominent position, other products should be built around them, and more small lights should be placed in corners and cylinders.
Sixth, the source of goods. Generally speaking, it is advisable for small shops to purchase goods from nearby wholesale markets, and other products can be transferred or distributed to other products. Although the profit is thinner, it will not cause too much product backlog because of the problems of vision and experience. Unless there are special circumstances, it is generally not suitable to go to Guzhen to purchase goods.
Seventh, product style, quantity and variety. Not too many styles, no more than 3 colors for each product, and no more than 3-5 sets for each product. Strictly control cash flow! Pay more attention to the relationship between product and positioning, price and market, color and store style when purchasing goods, so as not to cause backlog.
Eighth, the necessary things before opening: a 2-meter-high ladder; Impact drill; A screwdriver, a pair of pliers, a small hammer, some insulating tape and self-tapping screws. In addition to sanitary tools, you should also buy some clean soft cloth to wipe the lamps; Account books and pens, tables and chairs for customers to rest.
Ninth, staffing: it is recommended to employ 1-2 shop assistants with industry experience and 1 electrician, either part-time or full-time. Recruiters should not only look at looks and sports, but also pay attention to eloquence and character.
X. Preparations before the opening of doors and windows stores:
(1) Do more publicity to maximize its influence;
(2) We can consider making special offers for some products to benefit consumers;
(3) Go through various formalities such as industry and commerce and taxation to avoid unnecessary troubles;
(4) Decorate the storefront and keep it clean and tidy;
(5) Plan the after-sales service in advance and strictly implement it.