BAPE is a famous street fashion brand born in Harajuku, Japan. Its full name is warm water bathing ape, which means "ape-man living in ease". In Chinese-speaking areas, it is called "ape head", also known as bape. The name comes from 1968, the American sci-fi movie Planet of the Apes.

Bape, a leading brand in Harajuku, Japan, was founded on June 1993 1 1 by a designer who graduated from Japan Institute of Culture and Fashion. The logo of "bape" was designed by Ichiro Nakamura. Bape (bape) started from T-shirts. Because of its unique design and limited supply, it has gradually become famous among Japanese hipsters. From then on, designer Nao Tomomi began to design other clothes slowly. Up to now, there are many sub-brands such as women's wear, children's wear and shoes.

Brand story:

BAPE started with T-shirts, and only 50 pieces of each model were produced, of which 30 pieces were distributed to employees and friends, and only a small amount went to the market. Someone asked him how he made money. BAPE was not built to make money. To put it bluntly, it is to have fun by yourself. Because Gao Na had many other jobs at that time, income was not a problem, so he insisted on product quality and wanted to do something that satisfied everyone around him.

In the first two years, Bape only designed T-shirts. Because of its unique design, quality assurance and limited products, it can better show the wearer's personality and is also famous among Japanese hipsters. Since then, BAPE has started to design other clothes. 1998, Kimura Takuya, the popular king of Japan, appeared in a TV advertisement in BAPE costume, and BAPE quickly set off a craze in Japan. Later, many Japanese artists, such as Tadanobu Asano and Sae Isshiki, went to TV through BAPE.