Private sector operation has become a commonplace topic. Although the topic is very old, for those who participate in it: "You will know yourself only after drinking water", not all participants have really found the road to success. Therefore, we hope to share our long-term practice and thinking with you through this article, hoping to give some inspiration to the enterprises involved and help them find the way to success in private domain operation. Establishing the overall situation of private domain operation is the primary option of private domain operation. The primary concern of private domain operation is not the strategy, skill and method of operation, but the system of operation. Before enterprises operate in private domain, they should first think clearly about the construction of operating system from the top: what is the strategic goal of private domain operation? What elements should an enterprise's private sector operation system contain? What are the important competency items? How should the business characteristics, product characteristics, customer characteristics and operation system of an enterprise adapt? Based on our rich practical experience in private domain operation, this paper summarizes the five-force model of private domain operation system: strategic strength, consumer operation strength, full link synergy, organizational agility and digital ability. Strategic strength: the steering wheel of private domain operation is based on the business strategy of the enterprise, and private domain operation needs clear strategic objectives, which is the steering wheel for commanding the capacity building of the operation system. There are usually three options for setting strategic goals from low to Qualcomm: building cognition and frequent interaction; Fans build value cognition for enterprises and interact with enterprises frequently; Experience is improved and satisfaction is high: fans have a good sense of experience for the products and services of the enterprise, are highly satisfied with the enterprise, and cultivate frequent repurchase behavior; Brand building, loyalty building: establish fans' feelings and loyalty to the enterprise and cultivate their spontaneous recommendation behavior. Consumer operation ability: the engine of private domain operation. Consumer operation ability focuses on how to build a consumer-oriented operation ability from the top, including five parts: establishing a brand private domain crowd value measurement system: providing a basis for the value evaluation of private domain traffic; Develop private domain value cards for brand owners: provide guidance for channel selection and resource allocation of private domain traffic; Brand private domain business target decomposition: formulate the annual business target of private domain management and decompose the business target into different traffic channels; Brand private crowd operation: according to the business characteristics, product characteristics and customer characteristics of the enterprise itself. Planning private domain operation strategy, IP building ideas and private domain crowd operation effect monitoring system, etc. Brand private domain operation trend prediction: based on historical operation data, combing analysis ideas and data models, establishing private domain operation trend prediction ability. Full-link collaboration: Full-link collaboration of private gas stations focuses on how to establish an efficient and collaborative product supply capability around the consumer experience, including three parts: boutique development and supply: planning the product development and supply system according to the differentiated needs of group consumption and individual consumption, and forming a closed loop of product development and supply oriented to customer needs; The construction of membership system: according to the business model and business strategy of the enterprise, plan what kind of membership system the enterprise should design under the current situation; Experience and service promotion: planning service management system, service contact analysis and research, service strategy research and other capabilities to enhance user experience and service capabilities. Organizational agility: The organizational agility of drivers operating in private areas mainly includes organizational structure design and operation post design, which is an important basis for efficient operation in private areas. Organizational structure design: The design of private domain operation organization focuses on three functions: content production, community construction and digital capability, and it is necessary to clarify the responsibility boundary and cooperation mechanism between private domain operation organization and other existing organizations of the enterprise. Operation post design: Based on the organizational structure of private domain operation, specific operation posts of different functional modules are set, focusing on five posts: content operation, community operation, user operation, activity operation and data operation, and specific job responsibilities and personnel capacity requirements are determined. Digitalization ability: The digitalization ability of the chassis for private domain operation mainly includes two parts: enterprise data map and digitization tools, which is the basic support of enterprise private domain operation, and helps enterprises to operate private domain more accurately and efficiently through digitalization ability construction. Enterprise data map: establish internal and external data map and external data cooperation mechanism. * * * Form enterprise data map to provide effective data support for private domain operation. Digital tools: establish digital tools covering user operation, member service, product development and supply, organization and management, etc. To support more efficient operation. Establishing the overall situation of private domain operation and planning the private domain operation system from the top are the first things to consider in carrying out private domain operation; On this basis, further consider how to improve the operation effect through the landing strategy. Careful and effective operation strategies, methods and skills are particularly important for the surgical effect. Private domain operation should not only stand high but also stand high. The core of the website is to establish a content operation system based on user insight, and carry out fine and effective user insight, online platform planning, content production and user operation. , increase user interaction, enhance user stickiness, and improve the operation effect of private domain. Online platform planning: the carrier of private domain operation is to define the platform positioning and refine the design ideas of the core elements of online platform based on the value orientation of enterprises and the values of target groups, which are two purposes of online platform planning. Online platform planning: the production of carrier content carried out by private domain operation is an important driving force for private domain operation, and good content is an important force to stimulate users' interest, mobilize users' emotions and stimulate users to buy. Content production should focus on four parts: topic selection, data collection, title design and content writing. First of all, a good topic selection is the first step to the success of the content, and even directly affects the success or failure of the content. Secondly, collecting information and establishing a material database is another important way to achieve high-quality content production. At the same time, the title is designed through certain skills to make the finishing touch for the content. Finally, write high-quality content through standardized writing steps and skills. User operation: The core of user operation is to establish two-way communication with users in various ways, so as to enhance user stickiness, increase user repurchase and form user recommendation habits. Among them, two points are particularly important: fission activity design: the design of fission activity should fully consider the selection mode of seed users, improve the fission game of K value (quantity) and improve the fission skills of Ct value (speed). Real-time evaluation of operation effect: establishing a real-time evaluation system of operation effect to guide the continuous adjustment and optimization of operation strategy also has a very positive impact on the operation effect of users. Through consumer research and operation data analysis, a real-time evaluation and monitoring system of brand value and user behavior is established to realize dynamic adjustment of operation strategy. User insight: Support private domain operation User insight is the basic support of private domain operation. User insight determines the efficiency and effectiveness of platform planning, content production and user operation. To establish user insight, we should fully combine the existing operational data, external data and user survey data to describe the loyal users, consumption values and preferences of enterprises in detail, so as to establish a deep understanding of enterprise end users. To sum up, the core of the website is to establish a content operation system based on user insight: strengthen user insight, plan online platform positioning, optimize content production quality, and improve user operation efficiency, thereby increasing user interaction, enhancing user stickiness, and improving private domain operation effect. Postscript: indomitable spirit is two aspects of the success of private domain operation, both of which are indispensable. Establishing the overall situation of private domain operation and planning the system of private domain operation from the top are the primary options for success; On this basis, refining the strategies, methods and skills of private domain operation will also help private domain operation to truly reflect the effect. We hope that enterprises operating in private domain can "keep their eyes on the starry sky and keep their feet on the ground" and truly bring value to enterprises through private domain operations. Stand tall: the success of private domain operation