We should use the idea of sustainable development to protect the environment, resources and ecological balance to guide the project construction, market development, procurement, logistics, accommodation, catering and large-scale activities of the Games, so as to minimize the negative impact on the environment and ecosystem;
We should actively support the government to strengthen environmental protection, reduce the number of rivers in municipal infrastructure, improve the urban ecological environment, and promote the sustained and coordinated development of economy, society and environment;
Make full use of the extensive influence of the Olympic Movement, carry out environmental protection publicity and education, promote public participation in environmental protection work, and raise the environmental awareness of the whole people;
After the Olympic Games, it will leave a rich environmental protection legacy for Beijing, China and the world sports: the Olympic green building demonstration project; A new model of environmental management for holding large-scale sports events: the mechanism for the public to actively participate in environmental protection; The continuous improvement of the environment in Beijing.
To sum up, the concept of sustainable development should run through the whole process of preparation, holding and post-competition utilization. To achieve these goals, we need the support and participation of all walks of life and the general public, care about environmental quality, supervise environmental law enforcement, participate in policy suggestions and choose green life.
There is another meaning:
Wilbruggen described the preparations for the Beijing Olympic Games as a "green Olympics". He said that the "green Olympics" here not only refers to an idea of the Beijing Olympic Games, but also refers to the "green light" support of the China Municipal Government and the Beijing Municipal Government for the preparations for the Olympic Games. The venue construction, financial guarantee and market development of Beijing Olympic Games satisfy the IOC.
On the management orientation of humanistic Olympics
Humanistic Olympics is a systematic project, and its commercial orientation should be accurate. "Humanism" refers to various cultural phenomena in human society. Humanistic Olympics refers to "various cultural phenomena of the Olympics" and refers to the humanistic phenomenon of people-oriented Olympic participation, the core of which is "Olympics" and its "Olympic humanism" phenomenon; "People's Olympics" does not mean "People's China". Only "People's Olympics" can be called "People's Olympics". Only by integrating China's culture into the Olympic participation culture can it become a real "people's Olympics" ... Can the "Olympic cultural phenomenon or landscape" directly formed through the Olympic Games be called "people's Olympics"?
"Hurry up! Higher! Stronger! " It not only refers to sports achievements, but also has a deeper meaning; The most important purpose of participating in the Olympic Games is not to win the championship, but to participate! Participating in the Olympic Games is one of the effective ways to achieve the goal of "People's Olympics". The management mode of "new participation" is only a means and marketing tool to realize the management of "products": it is an effective driving mode of "culture, mass, entertainment, network and global" by introducing public participation, so that the widest range of participants can know and understand the products through the "participation" activities of "product content"
The strategic purpose of hosting the Olympic Games is to "spread China culture, enhance communication and understanding with people of other countries, and promote the development of various undertakings in the host country". Combining "hosting the Olympic Games" with "promoting the development of various undertakings in China" is the "product" of "People's Olympics"! Among the "products" of the People's Olympics, there are both "Olympic Humanities" and "China Humanities" of China's history, economy, science and technology, education and humanities. So how can we let the whole world know more about the content of "China Culture"? In other words, how to "manage" these "product contents"? We believe that through the promotion of "new participation", the maximum marketing of "products" can be realized. We assume that "Olympic language communication environment building activity" is a product; "New participation" is a means to realize product marketing; "Olympic language communication environment construction activities" is the carrier of marketing, and "cultural promotion" is the goal to be achieved! ★ Use the most direct carrier of Olympic humanistic activities to realize the marketing purpose of humanistic Olympic "products"; In line with the requirements of "new participation" that "all carriers and marketing means are for the realization of product management goals and objectives". ★ After re-planning and evolution, the design of "People's Olympics New Participation" will become a development project involving the Olympic international market, far from being a traditional or general activity.
The concept of global participation in humanistic Olympics
The Olympics advocates "participation"! The new century has aroused the humanistic Olympics with global participation! In the new century, the traditional Olympic Games have spanned several centuries. In the 2 1 century with the rapid development of science and technology, the Olympics should have its brand-new content, brand-new way and brand-new participation! It is no longer a "program" that most people watched in the past, but an activity with more connotation and more people participating; It is a more extensive communication activity and a carrier for more people to participate in and directly promote social progress.
As a new Olympic Games in the new century, it should have more fascinating development. The People's Olympics in the new century should allow the "participation" activities to develop from on-site to off-site, and to develop to four years before the competition! We should break through time and space and start a business! Take advantage of the conditions provided by the new century to let participants from all over the world participate in the People's Olympics in different places.
-"Participating in the People's Olympics" is a broader and longer-term competition for people in the world who pursue human peace, directly four years before the competition! This is a four-year participation from 2004 to 2008.
-Participation in the People's Olympics is not only in the stadium, but also outside the stadium! Participation is not limited by time and space, and communication and interaction are the biggest themes for people to participate in the Olympic Games! It is a global participation activity with great attraction, penetration and cohesion in many countries and regions, and it is an exchange activity in which more people participate in human civilization.
-Participation in the People's Olympics is not limited to the traditional "face-to-face" participation, but remote participation by using the Internet, which is a global participation without time and space constraints! It is a popular, entertaining and widely participated competition!
-Participating in the People's Olympics is an exchange of national culture, language and commerce; Mobilizing the extensive participation of all ethnic groups in the world in the four years before the competition is a great cause to spread human civilization, break the political deadlock, promote economic development, strengthen the integration and unity of all ethnic groups in the world, and safeguard and develop world peace.
-The new participation of the People's Olympics is bathed in the new century and new economic era, and the Internet has become the platform for the realization of the "global new participation model"; Providing global participation in the "People's Olympics" through the Internet can help the host country and the International Olympic Committee gain benefits from the global market.
The "Content" Orientation of Humanistic Olympic Management
"People's Olympics" is an important part of the three exhibition fulcrums of "New Olympics", and the exhibition of China's people mainly depends on the People's Olympics. What should be displayed in the study of humanistic Olympics? This is related to China's strategic goal of hosting the Olympic Games, and its exhibition content is a key! But it is impossible to run the humanities in China.
The main contents of "Olympic Humanities" outside the stadium are: the establishment of the "language environment" of the Olympic Games, the relay of the Olympic flame, participation in the opening and closing ceremonies of the Olympic Games, participation in Olympic literature and art, and participation in more Olympic cultural activities. In the activities of these Olympic humanistic phenomena, it is easier to find the humanistic content of the Olympic Games in the operation of the humanistic Olympics, but it is particularly important when it is integrated into the humanistic phenomenon in China (here we temporarily distinguish other characteristics:
1. Green Olympics in broad sense and narrow sense:
The meaning of green Oda can be understood in many ways, which can refer to the ecological green that people usually think, or to the deeper and broader "green". In this way, the green Olympics can be divided into narrow sense and broad sense.
Green Olympics in a narrow sense: Green Olympics in a narrow sense means that in the process of bidding, organizing and hosting the Olympic Games, and for a period of time after hosting the Olympic Games, the natural environment and ecological environment can develop in harmony with human society and should be directly affected by the Olympic Games. The contents mainly include ecological greening and environmental greening.
Green Olympics in a broad sense: Green Olympics in a broad sense refers to the material and spiritual green related to the Olympic Games. The "green" here refers not only to the "green" in the narrow sense of the Green Olympics, but also to other ideas and practices that are in harmony with the development of nature and society. The content is very extensive, including material green and consciousness green.
Second, the relationship between green Olympics, people's Olympics and high-tech Olympics:
In a narrow sense, green Olympics, people's Olympics and high-tech Olympics are independent of each other and influence each other. Green Olympics embodies a kind of respect for nature, humanistic Olympics embodies the humanization of Olympics, and high-tech Olympics embodies modernization.
Broadly speaking, green Olympics, people's Olympics and high-tech Olympics intersect with each other. Although the two have different emphases, there is no obvious boundary, and they are closely related and inseparable. Green Olympics embodies the concepts of humanistic Olympics and high-tech Olympics. Humanistic Olympics needs green Olympics as the foundation and high-tech Olympics as the support, which is helpful to realize humanistic Olympics and green Olympics. Therefore, when we discuss the green Olympics, it will inevitably involve the categories of people's Olympics and high-tech Olympics.
Material green mainly includes the following contents:
1, narrow sense green: the narrow sense green mentioned above is a basic content of material green. It includes a good natural environment and ecological environment. The Olympic Charter requires the natural environment and ecological environment of the host city of the Olympic Games, so the narrow sense of green is what the host city of the Olympic Games must do, which also makes it one of the basic conditions for hosting the Olympic Games. Environmental problems have always been a big problem in Beijing, and many treatments are only temporary solutions, such as the transformation of Xiaoqing River. The improvement of the environment is not only the government's business, but the business of all Beijing citizens. Governance without protection will not have long-term effects.
2. Venues and transportation: The construction of venues and transportation should be more humane. Science, economy, and full at the same time.
Considering the reuse of the Olympic Games, the economic development of the Olympic Games should be avoided. People's lives have caused unnecessary negative effects; All previous Olympic Games have attached great importance to the construction of venues and transportation, and there are always some original designs. For example, in the 2000 Sydney Olympic Games, the location of Australia's national track and field was once the beef cattle storage area of the slaughterhouse. The canopy is specially designed for Australia's climate environment, so that athletes and spectators who participate in daytime competitions have enough light. There is also its unique environmental protection feature: the design of the sports ground considers natural ventilation and does not use any mechanical ventilation to erect it. Specially designed reflectors get maximum sunlight. Thereby reducing the need for artificial lighting. All rainwater is collected from the roof to four large water tanks for watering the venues, and the recovered water is used for flushing toilets. There are various water-saving devices everywhere on the playground. In the design of sports ground, the use of PVC is minimized, and all building materials have passed the service life cycle test.
Natural gas generators that are beneficial to the environment are used as backup equipment for the main power supply.
In addition, there are some special facilities designed for the disabled and other special groups. All these reflect the green of venue construction.
3. Funds: The funds for hosting the Olympic Games should also be green, and there should be no unwarranted increase in investment in the Olympic Games, which may have a very negative impact on the Olympic Games. The Montreal Olympic Games in 1976 and the Moscow Olympic Games in 1980 could not be recovered because of excessive investment, which had a great negative impact on the urban economy and residents.
4. Management: Green Olympics requires that its management is also green. Manage the organization. Strictly control the composition of personnel and run the Olympic Games well with less resources. The Olympic Games will bring more employment opportunities to the host city, and many people will take part in it. How to use these resources and how to coordinate people and money? Everything is something that the organizers of the Olympic Games need to consider.
5. Events: The number of Olympic events has increased year by year, reaching 300. Many people are skeptical about the excessive increase of Olympic events and the excessive expansion of the Olympic scale, and think that this unlimited expansion will enhance the political nature of the Olympic Games. The weakening of appreciation runs counter to Mr. Coubertin's aim of establishing a modern Olympic movement, and such a trend may ruin the Olympic movement. Moreover, due to the Olympic Games' control over the number of individual gold medals, many new events entering the Olympic Games have to change their original appearance and participate in another form, which may not be conducive to the development of the events themselves and may lead to the disappearance of project diversification.
6. Sports nutritional supplements: sports need nutritional supplements, and sports training needs effective recovery and improvement methods, but it cannot exceed the boundaries of prohibited drugs and prohibited methods stipulated by the IOC Drug Administration Committee. This is the green color of sports nutritional supplements. Of course, material green is not limited to these aspects. Only by fully mobilizing the functions of various materials and making the Olympic Games more in line with the requirements of the natural environment and social environment can it be called real material green.
Third, green consciousness.
Conscious green includes the following two main contents:
1. Green awareness of Olympic participants: Olympic participants, including organizers, referees, athletes and team members, should have good green awareness. The organizer's green consciousness is reflected in his macro-control and micro-transformation of the Olympic Games. The green consciousness of the referee is reflected in his grasp of the fairness and rationality of the game; The athlete's green consciousness is reflected in his understanding of fair party struggle and his requirements for higher, faster and stronger; The team members' green consciousness is reflected in their support and encouragement to the Olympic athletes and the host country.
2. Green consciousness of residents in the host city of the Olympic Games: People are the most active factor in productivity, and the people closest to the Olympic Games are one of the most active factors affecting the Olympic Games. At the same time, the green awareness of residents in the host city of the Olympic Games is also extremely important. This kind of green consciousness is reflected in the overall quality of urban residents, their understanding of the Olympic Games, the degree of civilization, their recognition of internationalization and their demand for material and spiritual civilization.
3. Green Consciousness Understanding of the Olympic Games: The modern Olympic Games have different premises from the ancient Olympic Games. The ancient Olympic Games were based on religious beliefs. Only religious belief has a sacred truce, and the ancient Olympic Games existed for thousands of years. It is also called the collapse of religious belief, which led to the decline of the Olympic Games and the subsequent ban. The launch of the modern Olympic Games is not based on religious beliefs, but it is not without any other beliefs. Mr. Coubertin has always praised the educational value of the Olympic Movement and believed that young people should be educated in fair competition. He also attached great importance to the amateurism of the Olympic Games, and the early Olympic Charter clearly stipulated that professional athletes were not allowed to participate in the Olympic Games. Although today's amateur rules have been broken, the fundamental reason why the modern Olympic Games are enduring is that it provides a peaceful and fair competition place for the people of the world, and the educational value of this pure land still plays a role. Therefore, the most important thing for the green consciousness of Olympic understanding is to exclude religious beliefs from healthy beliefs in the educational function with scientific spirit, which requires excluding the influence of stimulants, bribery scandals and economic aggression on the pure land of the Olympic Games.
Four. Conclusion:
Green Olympics, people's Olympics and high-tech Olympics are intertwined and inseparable. Green Olympics can be divided into narrow sense and broad sense. Green Olympics in a broad sense includes material green and consciousness green, while green Olympics in a narrow sense belongs to material green in a broad sense. The consideration of material green and consciousness green should be all-round.
References:
Beijing meteorology
The essence of high-tech Olympics is scientific and technological innovation. The competition of scientific and technological innovation is consistent with the competition of the Olympic Games, and the number of Olympic gold medals is directly proportional to the number of scientific and technological gold medals.
~ ~ What is a high-tech Olympics?
With the success of Beijing's bid to host the 2008 Olympic Games, high-tech Olympics has become a hot topic of discussion. What is the significance of high-tech Olympics? What is the connotation? What computer technology should we prepare?
If we use slogans to express the connotation of high-tech Olympics, we can also put forward the principles of faster, more convenient, more accurate and safer according to the Olympic spirit of faster, higher and stronger. The so-called faster, that is, extensive use of broadband networks, multimedia and high-definition technology; The so-called convenience is intelligence, including intelligence of information release, intelligence of traffic management and intelligence of conference management. More accurate, including the time, geographical location and progress of the game, should be reported very accurately and timely, or the information you want to find can be found immediately; More security includes some security, identity authentication and so on. This is also an issue that every Olympic Games attaches great importance to.
The connotation of high-tech Olympics involves computer technology, including Internet, wireless network, multimedia compression and management, GIS/GPS security certification, etc. We need to pay attention to the development trend of these technologies now and predict the technologies that will be adopted in seven years. Information security has always been the biggest headache in previous Olympic Games, and it is also a subject with the largest investment and frequent problems. It is mainly about how to detect and authenticate the identities of competitors, athletes, coaches and journalists. Therefore, we must make great efforts to study biometric authentication technologies such as fingerprint, iris, face, signature, palm print and voiceprint. Once the product and application system are formed in seven years, it will be a very good opportunity for China to have the right to speak in this field or enter the international market. The 2008 Olympic Games is an excellent opportunity to develop computers. We can't give such a good opportunity to others. We need to be down-to-earth and combine Industry-University-Research to truly develop China's computer technology, especially its core technology.
The so-called Hi-tech Olympics refers to the multi-angle and multi-channel embedding of modern science and technology into the Olympic Games. Through the extensive application of the most advanced scientific and technological achievements, the scientific spirit, thinking and scientific achievements permeate every detail of the Olympic Games, making the 2008 Beijing Olympic Games a sports event equipped with advanced scientific and technological achievements.
High-tech Olympics involves many fields such as informationization, transportation, environment, safety, venues and facilities, sports research and so on.
In terms of informatization, by 2008, Beijing will build a high-speed, large-capacity and multimedia information network system with international standards, including e-commerce system, e-government system and e-finance system, as well as various information network systems, ticketing systems and related information service systems that directly serve the Olympic Games. At the same time, it is necessary to establish a modern stereo communication system including satellite communication, mobile communication and optical fiber communication, as well as a high-definition digital TV relay system.
In terms of transportation, in order to ensure smooth roads during the 2008 Beijing Olympic Games, Beijing should continue to develop and improve its intelligent traffic management system and concentrate on solving the technical problems of building high-speed railways, light rail transit and subways in Beijing. Form a modern three-dimensional traffic network system extending in all directions.
In terms of environment, we should vigorously develop gas and electric vehicles, and vigorously develop clean energy technology, clean production technology, water pollution control technology, and solid waste harmless and resource control technology. At the same time, the application of modern biotechnology in Beijing's urban greening will make the Beijing Olympic Games a veritable green Olympics supported by science and technology.
In addition, it is necessary to research and develop new materials, related facilities and modern construction technology used in the construction of modern venues, and research and develop sporting goods, equipment and clothing that can effectively improve sports performance, so as to provide scientific and technological guarantee for improving the competition level and sports performance of the China delegation and strengthening the anti-doping work.