Michelin restaurant and Michelin tires belong to Michelin Group, one is a tire company and the other is a restaurant. However, both work well. Michelin tires are the top tires in the world, and Michelin restaurant is also a world-famous five-star restaurant.

during the p>1911 world Expo, Michelin brothers, the founder of Michelin company, were optimistic about the development prospect of automobile travel. They think that if car travel is more prosperous, tires will sell better. So, they put together the information that restaurants, maps, gas stations, hotels, car repair shops and so on will be helpful for car travel, and published a Michelin Guide, a book the size of a portable manual.

The earliest Michelin guide was printed by Michelin Tire Company as a guide for car drivers, providing information about travel, including storage and vehicle maintenance, accommodation, catering, and postal, telegraph and telephone services. The birth of Michelin guide is a planned action, and it is the main part of the most influential marketing activity in history, which lasted for a century. At first, this booklet was an advertising tool to show the lovely Michelin tire man and sell tires.

million car purchase subsidy