--The following data comes from Foresight Industry Research Institute released China Catering Industry Development Outlook and Investment Forecast Analysis Report.

At present, there are a large number of catering merchants in China, of which the majority are individual merchants, which shows that the degree of chaining and centralization of merchants in China's catering industry is low. In the newly opened stores, snacks fast food category has become the market of the major merchants in the pursuit of excessive efficiency of the tool, the reason is that China's 8090 after the gradual increase in the number of large groups of people up, and the single population is also becoming increasingly large, and snacks fast food as a habitual consumer goods in the daily life of this group, and therefore is widely sought after by the market. With the development of intelligent, digital technology, the Internet service platform will help China's catering business towards new growth points.

Despite the fierce competition in the catering industry and the increasing number of catering merchants in the market, most catering merchants are still optimistic about the future development. The main reason is that catering is to meet the immediate needs of the people's life, and the close connection with the people. According to data from the Meituan Research Institute, 55.5% of restaurant merchant operators said they have expansion plans, of which 44.9% plan to expand 1-2 stores and 6.9% plan to expand 3-5 stores.

Internet service platform will help catering merchants develop

Along with the development of economy and society, domestic consumers need diversified and better quality services, which brings more opportunities for the development of service online industry. In the era of mobile Internet, restaurant operators are particularly concerned about the store's business information and consumer evaluation, based on the data to analyze the business situation and identify problems in the operation, to achieve timely adjustment and optimization of business strategies. From the point of view of the main channels for merchants to obtain data, Internet catering service platforms accounted for 54.7% of the total, becoming the main source of information for many catering merchants to obtain relevant data.

From the recognition of restaurant merchant operators using Internet catering platforms, most of the restaurant merchants believe that Internet catering platforms are helpful to their own operations. Among them, 57.6% of catering merchants believe that Internet catering service platforms such as Meituan-Dianping have improved the broadening of business channels, 44% believe that it has helped their business performance, and 40.4% believe that it has attracted a large amount of customer traffic.

In the future, with the rapid development of intelligent, intelligent, digital technology, Internet technology to drive the development of China's food and beverage merchants will become the mainstream way.