Induced consumption refers to that operators use various sales methods or methods that are intrinsically related to the products they sell to induce consumers to buy their own products in order to achieve the purpose of selling products. It mainly includes low-price induction, preferential induction, exotic induction, payment induction, trade-in service induction, limited induction, prize induction and so on.
For example, publishing false or misleading advertising, claiming that the product has fictitious functions or special performance, or using exaggerated and exaggerated language to promote the product may cause misunderstanding among consumers and urge them to buy. Or do not disclose the true ingredients, side effects, quality and performance parameters of the product, and deliberately cover up this information in the sales process, which may mislead consumers to correctly understand and evaluate the product.
Other induced behaviors
Raise the price of goods before the arrival of the peak sales season, and then paste the slogan of discount or discount, so that consumers mistakenly think they are enjoying the discount, but in fact they are buying at the original price. When indicating commodity prices, taxes and fees, individual regional fees, additional fees, etc. Not marked, or the price tag is ambiguous in other aspects, resulting in the final price exceeding the expectations of consumers.
In another case, goods with different time periods or different quality grades are forced to be sold in the form of packaging or combination, thus improving the sales value, but forcing consumers to buy extra products they don't need. Deception induces consumers to complain to the Consumer Protection Association, to the local market supervision and management department, to the consumer complaint department of the merchant or the superior management department, and finally to protect their legitimate rights and interests through court prosecution.